{"id":2036,"date":"2012-09-12T02:08:18","date_gmt":"2012-09-12T07:08:18","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=2036"},"modified":"2012-09-12T02:08:18","modified_gmt":"2012-09-12T07:08:18","slug":"ppc-campaigns","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/ppc-campaigns\/","title":{"rendered":"How to Optimize Your PPC Campaigns [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/ppc.jpg\" alt=\"How to Optimize your PPC Campaigns \" width=\"580\" \/><\/strong><\/p>\n<p style=\"margin-bottom: 10px; border-bottom: 1px solid #ccc; font-size: 15px; padding-bottom: 10px;\">\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea>&lt;a href=&#8221;https:\/\/www.invespcro.com\/ppc.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/ppc.jpg&#8221; alt=&#8221;How to Optimize your PPC Campaigns&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt;<\/textarea><\/p>\n<p>Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. (Wikipedia)<\/p>\n<p><strong>Benefits of PPC Campaigns<\/strong><\/p>\n<p>Instant Traffic<br \/>\n2\/3(64.6%) of clicks for high commercial intent keywords go to paid ads<br \/>\nEasy to Target specific audience<br \/>\n45.5% of People couldn\u2019t identify Paid Ads on the search results Page<br \/>\nPaid Ads for high commercial intent keywords takes up 85.2% above-the-fold pixels.<br \/>\nPay only for Performance<br \/>\nEasy to measure results<br \/>\nTotal Control over Campaign<\/p>\n<p><strong>Why You Should Optimize your PPC Campaigns <\/strong><\/p>\n<p>Reduce cost per click<br \/>\nTo Improve campaign ROI<br \/>\nTo get a higher Click through Rate<br \/>\nTo get better quality score<\/p>\n<p><strong>20 Steps to optimize your PPC Campaigns <\/strong><\/p>\n<p>1. Select Advertising Platform<br \/>\n2. Define your Goal<br \/>\n3. Research your Target Audience<br \/>\n4. Do Proper Keyword Research<br \/>\n5. Use Negative Keyword Lists<br \/>\n6. Do Keyword Group Segmentation<br \/>\n7. Write Killer Ad copy<br \/>\n8. Have clear Call to Action<br \/>\n9. Create effective landing page relevant to Ad<br \/>\n10. Use Geo-Targeting<br \/>\n11. Test different Ad positions<br \/>\n12. Test different Ad-Copies and landing Page combinations<br \/>\n13. Evaluate quality score<br \/>\n14. Remove Ad copies with low CTR<br \/>\n15. Remove Non-performing landing pages<br \/>\n16. Remove keywords with bad quality score<br \/>\n17. Increase Budget for Top Performing keywords<br \/>\n18. Identify non-performing Keywords and Pause Them<br \/>\n19. Optimize your Bid Management Strategies<br \/>\n20. Optimize your campaign for conversions not Clicks<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code &lt;a href=&#8221;https:\/\/www.invespcro.com\/ppc.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/ppc.jpg&#8221; alt=&#8221;How to Optimize your PPC Campaigns&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt; &lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt; Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[43,236,125,237],"class_list":["post-2036","post","type-post","status-publish","format-standard","hentry","category-cro","tag-cro","tag-pay-per-click-campaign","tag-ppc","tag-roi"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=2036"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2036\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=2036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=2036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=2036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}