{"id":2283,"date":"2013-02-05T12:25:30","date_gmt":"2013-02-05T17:25:30","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=2283"},"modified":"2024-05-07T16:08:26","modified_gmt":"2024-05-07T16:08:26","slug":"test-landing-pages","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/test-landing-pages\/","title":{"rendered":"How To Test Your Landing Pages [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>A detailed Infographic on how to test landing pages, the difference between A\/B testing and Multivariate testing, important landing page elements, landing page testing mistakes, and a lot more.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-98382\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/landing-page-testing-1-scaled-e1715098057360.jpg\" alt=\"landing page testing\" width=\"310\" height=\"2362\" \/><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website. Copy this code<\/strong><\/p>\n<p><textarea>&lt;a href=&#8221;https:\/\/www.invespcro.com\/landing-page-testing.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/landing-page-testing.jpg&#8221; alt=&#8221;How To Test Your Landing Pages&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt;<\/textarea><\/p>\n<p><strong>What is A\/B Testing<\/strong> \u2013<\/p>\n<p>A\/B testing or split testing is an experimental approach to compare two versions of a landing page (A and B), which are identical except for one variation that might impact a user&#8217;s behavior, and to find out the most effective version.<\/p>\n<p><strong>What is Multivariate Testing <\/strong>\u2013<\/p>\n<p>Multivariate testing enables you to test many changes simultaneously<\/p>\n<p><strong>A\/B testing vs. multivariate Testing<\/strong><\/p>\n<p><strong>A\/B Testing &#8211; <\/strong>Test different versions of a web page and split the traffic evenly between each page<\/p>\n<p><strong>Multivariate Testing &#8211; <\/strong>Test different elements within a single web page. Ideal for high-traffic websites<\/p>\n<p><strong>Major Areas to \u00a0Test on a Landing Page<\/strong><\/p>\n<ul>\n<li>Headline of the Page<\/li>\n<li>Call to Action Buttons<\/li>\n<li>Pricing Strategies<\/li>\n<li>Landing Page Image<\/li>\n<li>Unique Selling Proposition (USP)<\/li>\n<li>Sales Copy<\/li>\n<li>Text font and Style<\/li>\n<li>Page Layout and Design<\/li>\n<\/ul>\n<p><strong>15 Steps to successful testing campaign<\/strong>&#8211;<\/p>\n<ol>\n<li>Have a clear testing plan<\/li>\n<li>Have well defined clear and measurable conversion criteria<\/li>\n<li>Identify the important elements to test<\/li>\n<li>Use proper testing tools<\/li>\n<li>Determine whether A\/B or multivariate testing is appropriate<\/li>\n<li>Access current traffic and conversion rates<\/li>\n<li>Determine target conversion goals<\/li>\n<li>Determine number of scenarios to test<\/li>\n<li>Determine time span to run tests<\/li>\n<li>Create variations of different testing elements<\/li>\n<li>Install and deploy different test scenarios<\/li>\n<li>Measure test results and findings<\/li>\n<li>Do more changes based on findings<\/li>\n<li>Conduct follow up tests<\/li>\n<li>Track Improvements<\/li>\n<\/ol>\n<p><strong>Major Landing Page Testing Mistakes You Should Avoid<\/strong><\/p>\n<ul>\n<li>Do not have an effective testing plan<\/li>\n<li>Testing with very low traffic<\/li>\n<li>Testing too many elements<\/li>\n<li>Not establishing the criteria of success<\/li>\n<li>Not conducting follow-up experiments<\/li>\n<li>Not monitoring tests when running<\/li>\n<li>Not tracking external factors<\/li>\n<li>Running tests for too long<\/li>\n<li>Testing small changes and ignoring big concepts<\/li>\n<li>Getting caught up in opinions<\/li>\n<li>Not measuring the entire funnel<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>A detailed Infographic on how to test landing pages, the difference between A\/B testing and Multivariate testing, important landing page elements, landing page testing mistakes, and a lot more. Infographic by- Invesp To Publish this Image on your Blog or Website. Copy this code &lt;a href=&#8221;https:\/\/www.invespcro.com\/landing-page-testing.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/landing-page-testing.jpg&#8221; alt=&#8221;How To Test Your Landing Pages&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;br \/&gt;&lt;br [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,12],"tags":[85,87,88,246,222,155],"class_list":["post-2283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-infographics","tag-beginner","tag-general","tag-infographic","tag-landing-page-testing","tag-landing-pages","tag-landing-page-optimization"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=2283"}],"version-history":[{"count":2,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2283\/revisions"}],"predecessor-version":[{"id":98383,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2283\/revisions\/98383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/12988"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=2283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=2283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=2283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}