{"id":2835,"date":"2013-11-11T16:50:32","date_gmt":"2013-11-11T21:50:32","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=2835"},"modified":"2026-01-20T23:48:13","modified_gmt":"2026-01-20T23:48:13","slug":"3-steps-to-help-you-take-advantage-of-online-shopping-personalization","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/3-steps-to-help-you-take-advantage-of-online-shopping-personalization\/","title":{"rendered":"3 Steps to Start Boosting Your Conversion Rates with Online Shopping Personalization"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>As always in an Invesp infographic, the recently posted <a href=\"https:\/\/www.invespcro.com\/blog\/online-shopping-personalization\/\">Online Shopping Personalization &amp; Trends<\/a> presents a lot of interesting and useful information.<\/p>\n<p><strong>Now it\u2019s up to you to take advantage it.<\/strong> And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good ROI after personalizing their online stores.<\/p>\n<p><strong>Other data highlighted in the infographic includes:<\/strong><\/p>\n<ul>\n<li><strong>Over 55%<\/strong> of shoppers believe it\u2019s easier to find more interesting products on personalized online retail stores and are more likely to return to sites that make product recommendations<\/li>\n<li><strong>57%<\/strong> of online shoppers are OK with giving you personal information if they believe it is to their benefit<\/li>\n<li><strong>77%<\/strong> of online shoppers would trust businesses more if they explained how personal information is used<\/li>\n<\/ul>\n<p><strong>You Can\u2019t Personalize Anything Without Personal Data<\/strong><\/p>\n<p>Of course, you need prospects to convert into customers, to actually buy from you, before you can personalize their experience.<\/p>\n<p>Prospective online customers are notoriously fickle about giving personal information. Back in March, 2000, <a href=\"http:\/\/www.businessweek.com\/2000\/00_12\/b3673006.htm\">Business Week<\/a> highlighted consumers\u2019 concerns about privacy on the net. Their survey found that the vast majority of respondents were either \u201csomewhat\u201d or \u201cvery\u201d concerned about the privacy of their personal information online.<\/p>\n<p>More recently, Invesp\u2019s <a href=\"https:\/\/www.invespcro.com\/\">Analysis of Online Consumer Behavior<\/a> found that about one third of internet users don\u2019t buy online due to privacy concerns.<\/p>\n<p>Getting shoppers to become customers is the first hurdle to personalizing their experience.\u00a0Here\u2019s how to improve your chances of getting over it:<\/p>\n<p><strong>1. Link to Your Privacy Policy<\/strong><\/p>\n<p>Numerous tests show the positive effects on conversion rates of a clearly visible privacy policy in close proximity to your CTA. <a href=\"http:\/\/contentverve.com\/sign-up-privacy-policy-tests\/\">Here\u2019s one from ContentVerve<\/a> that shows how just 10 words guaranteeing privacy of information increased conversions by almost 20%.<\/p>\n<ul>\n<li>Write your privacy policy in clear language<\/li>\n<li>Make sure it 100% guarantees the privacy of customers\u2019 information<\/li>\n<li>Clearly outline how the information will be used, especially highlighting the personal shopping experience that it can provide<\/li>\n<li>Let them know they can opt-out at any time. Knowing that it is easy to stop receiving your messages increases the chance of opting in<\/li>\n<\/ul>\n<p><strong>2. Use Security Certification Logos<\/strong><\/p>\n<p>Customers aren\u2019t just worried about what you do with their information, they also care about how well you protect it from hackers. Make sure credible security logos from organizations like Verisign\/Norton and Trustwave are clearly visible<\/p>\n<p><strong>3. Give Them an Incentive<\/strong><\/p>\n<p>In a way, it\u2019s not entirely right to say customers are concerned about giving you their personal information. It\u2019s more accurate to say that they have learned that the information has value and they have concerns about giving it to you for free.<\/p>\n<p>Let\u2019s use a hypothetical situation to illustrate this: imagine how many customers you would sign-up and how much of their information they would give if you offered a new car for doing so.<\/p>\n<p>Returning to reality, offering small discounts, free gifts with purchase or other value-added incentives not only encourages prospects to sign-up, but to actually start shopping.<\/p>\n<p style=\"text-align: left;\">And that\u2019s when you can begin to really personalize their experience and take advantage of the benefits of doing so.<\/p>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Online-Shopping-Personalization.gif\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2836 aligncenter\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Online-Shopping-Personalization.gif\" alt=\"Online-Shopping-Personalization\" width=\"476\" height=\"230\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>As always in an Invesp infographic, the recently posted Online Shopping Personalization &amp; Trends presents a lot of interesting and useful information. Now it\u2019s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[85,78,141,69,88,271,90,270,272,237,99],"class_list":["post-2835","post","type-post","status-publish","format-standard","hentry","category-cro","tag-beginner","tag-conversion","tag-conversion-rates","tag-ecommerce","tag-infographic","tag-online-privacy","tag-online-shopping","tag-personalization","tag-privacy-policy","tag-roi","tag-seasonality"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=2835"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2835\/revisions"}],"predecessor-version":[{"id":100587,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2835\/revisions\/100587"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=2835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=2835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=2835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}