{"id":2843,"date":"2013-11-13T23:50:55","date_gmt":"2013-11-14T04:50:55","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=2843"},"modified":"2013-11-13T23:50:55","modified_gmt":"2013-11-14T04:50:55","slug":"importance-of-mobile-website-optimization","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/importance-of-mobile-website-optimization\/","title":{"rendered":"The Importance Of Mobile Website Optimization [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well\u2013 10% of the world\u2019s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, \u201cThe importance of mobile website optimization\u201d for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/mobile-website-optimization.jpg\" alt=\"Mobile Website Optimization \u2013 Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/mobile-website-optimization.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/mobile-website-optimization.jpg&#8221; alt=&#8221;Mobile Website Optimization \u2013 Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt;<\/textarea><\/p>\n<p><b>Mobile Traffic Segmented by Device<\/b><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"220\"><b>Device<\/b><\/td>\n<td valign=\"top\" width=\"220\"><b>Traffic %age<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"220\"><\/td>\n<td valign=\"top\" width=\"220\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"220\">Android devices<\/td>\n<td valign=\"top\" width=\"220\">42%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"220\">iPhones<\/td>\n<td valign=\"top\" width=\"220\">36%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"220\">iPads and iPad Minis<\/td>\n<td valign=\"top\" width=\"220\">18%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"220\">BlackBerrys<\/td>\n<td valign=\"top\" width=\"220\">2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>\u00a0<\/b><\/p>\n<p>Mobile commerce now accounts for 23% of online sales<\/p>\n<p>Number of purchases made by Smartphone users in the last six months<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"237\">Number Of mCommerce Purchases<\/td>\n<td valign=\"top\" width=\"237\">%Age Of Smartphone Owners<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"237\"><\/td>\n<td valign=\"top\" width=\"237\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"237\">0<\/td>\n<td valign=\"top\" width=\"237\">51%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"237\">1-3<\/td>\n<td valign=\"top\" width=\"237\">26%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"237\">4-6<\/td>\n<td valign=\"top\" width=\"237\">11%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"237\">7-9<\/td>\n<td valign=\"top\" width=\"237\">5%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"237\">10-15<\/td>\n<td valign=\"top\" width=\"237\">2%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"237\">More than 15<\/td>\n<td valign=\"top\" width=\"237\">5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Only 35% of businesses have mobile-optimized sites as of now.<\/p>\n<p>Companies with mobile-optimized sites triple their chances of increasing mobile conversion rate to 5% or more.<\/p>\n<p>97% of mobile carts are abandoned due to distraction from unnecessaryelements and multiple screens in mobile shopping carts.<\/p>\n<p><b>How Businesses Optimize Website For Mobile Devices <\/b><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"265\"><b>\u00a0Method<\/b><\/td>\n<td valign=\"top\" width=\"226\"><b>%age<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"265\"><\/td>\n<td valign=\"top\" width=\"226\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"265\">Responsive design (client\u2013side)<\/td>\n<td valign=\"top\" width=\"226\">46%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"265\">Mobile-specific development platform<\/td>\n<td valign=\"top\" width=\"226\">41%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"265\">Building in HTML5<\/td>\n<td valign=\"top\" width=\"226\">33%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"265\">Adaptive design (server-side)<\/td>\n<td valign=\"top\" width=\"226\">22%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"265\">Other<\/td>\n<td valign=\"top\" width=\"226\">2%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"265\">None of the above<\/td>\n<td valign=\"top\" width=\"226\">9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>55% of purchase related conversions occur within 1 hour of initial mobile search.<\/p>\n<p>43% of consumers are unlikely to return to a slow-loading mobile site.<\/p>\n<p>40% of consumers are going to turn to a competitor&#8217;s site after a bad mobile experience.<\/p>\n<p>73% of mobile search devices trigger additional action and conversion.<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"197\"><b>Action<\/b><\/td>\n<td valign=\"top\" width=\"197\"><b>%age<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"197\"><\/td>\n<td valign=\"top\" width=\"197\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"197\">Research<\/td>\n<td valign=\"top\" width=\"197\">36%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"197\">Visit to retail site<\/td>\n<td valign=\"top\" width=\"197\">25%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"197\">Sharing information<\/td>\n<td valign=\"top\" width=\"197\">18%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"197\">Visit a store<\/td>\n<td valign=\"top\" width=\"197\">17%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"197\">Make a purchase<\/td>\n<td valign=\"top\" width=\"197\">17%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"197\">Call a business<\/td>\n<td valign=\"top\" width=\"197\">7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Tablet visitors are nearly three times more likely to purchase than smartphone visitors<\/p>\n<p>52% of tablet users say they prefer to shop using their table rather than their PC<\/p>\n<p>72% of tablet owners make purchases from their devices on a weekly basis<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well\u2013 10% of the world\u2019s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,12],"tags":[85,87,88,273,274,275],"class_list":["post-2843","post","type-post","status-publish","format-standard","hentry","category-cro","category-infographics","tag-beginner","tag-general","tag-infographic","tag-mobile","tag-mobile-ecommerce","tag-mobile-website-optimization"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=2843"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2843\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=2843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=2843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=2843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}