{"id":2976,"date":"2014-01-20T05:40:08","date_gmt":"2014-01-20T05:40:08","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=2976"},"modified":"2024-04-30T21:01:42","modified_gmt":"2024-04-30T21:01:42","slug":"social-media-influences-purchase-decisions","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/social-media-influences-purchase-decisions\/","title":{"rendered":"How Social Media Influences Purchase Decisions \u2013 Statistics And Trends [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, \u201cHow Social Media Influences Purchase Decisions \u2013 Statistics And Trends\u201d to know more about this topic.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/social-media-purchase-decisions.jpg\" alt=\"How Social Media Influences Purchase Decisions \u2013 Statistics And Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/social-media-purchase-decisions.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/social-media-purchase-decisions.jpg&#8221; alt=&#8221;How Social Media Influences Purchase Decisions \u2013 Statistics And Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt;<\/textarea><\/p>\n<p><b>Social Media Sites Most Likely To Influence Purchases<\/b><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"213\"><b>\u00a0Social Media Site<\/b><\/td>\n<td valign=\"top\" width=\"213\"><b>%age<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\"><\/td>\n<td valign=\"top\" width=\"213\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">FaceBook<\/td>\n<td valign=\"top\" width=\"213\">30.8%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">YouTube<\/td>\n<td valign=\"top\" width=\"213\">27%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">LinkedIn<\/td>\n<td valign=\"top\" width=\"213\">27%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Google+<\/td>\n<td valign=\"top\" width=\"213\">20%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Pinterest<\/td>\n<td valign=\"top\" width=\"213\">12%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"213\">Twitter<\/td>\n<td valign=\"top\" width=\"213\">8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>78% of respondents said that corporate social media posts impact their purchases<\/p>\n<p><b>Why Consumers Follow Brands On Social Media<\/b><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"240\"><b>\u00a0Reasons<\/b><\/td>\n<td valign=\"top\" width=\"100\"><b>FaceBook<\/b><\/td>\n<td valign=\"top\" width=\"100\"><b>Twitter<\/b><\/td>\n<td valign=\"top\" width=\"100\"><b>Pinterest<\/b><\/td>\n<td valign=\"top\" width=\"100\"><b>YouTube<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"240\"><\/td>\n<td valign=\"top\" width=\"100\"><\/td>\n<td valign=\"top\" width=\"100\"><\/td>\n<td valign=\"top\" width=\"100\"><\/td>\n<td valign=\"top\" width=\"100\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"240\">To keep up with activities<\/td>\n<td valign=\"top\" width=\"100\">52%<\/td>\n<td valign=\"top\" width=\"100\">57%<\/td>\n<td valign=\"top\" width=\"100\">35%<\/td>\n<td valign=\"top\" width=\"100\">41%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"240\">To learn about products and services<\/td>\n<td valign=\"top\" width=\"100\">56%<\/td>\n<td valign=\"top\" width=\"100\">47%<\/td>\n<td valign=\"top\" width=\"100\">56%<\/td>\n<td valign=\"top\" width=\"100\">61%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"240\">To leverage sweepstakes and promotions<\/td>\n<td valign=\"top\" width=\"100\">48%<\/td>\n<td valign=\"top\" width=\"100\">36%<\/td>\n<td valign=\"top\" width=\"100\">28%<\/td>\n<td valign=\"top\" width=\"100\">20%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"240\">To provide helpful feedback<\/td>\n<td valign=\"top\" width=\"100\">32%<\/td>\n<td valign=\"top\" width=\"100\">27%<\/td>\n<td valign=\"top\" width=\"100\">22%<\/td>\n<td valign=\"top\" width=\"100\">23%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"240\">To join brand fan communities<\/td>\n<td valign=\"top\" width=\"100\">27%<\/td>\n<td valign=\"top\" width=\"100\">26%<\/td>\n<td valign=\"top\" width=\"100\">25%<\/td>\n<td valign=\"top\" width=\"100\">19%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"240\">To make purchases<\/td>\n<td valign=\"top\" width=\"100\">21%<\/td>\n<td valign=\"top\" width=\"100\">15%<\/td>\n<td valign=\"top\" width=\"100\">25%<\/td>\n<td valign=\"top\" width=\"100\">21%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"240\">To complain about products and services<\/td>\n<td valign=\"top\" width=\"100\">18%<\/td>\n<td valign=\"top\" width=\"100\">19%<\/td>\n<td valign=\"top\" width=\"100\">12%<\/td>\n<td valign=\"top\" width=\"100\">9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Social Media-Related Shopping Stats <\/b><\/p>\n<p><b>After marking an item as Favorite<\/b>:<\/p>\n<ul>\n<li>50% of the shopping within a week<\/li>\n<li>80% of the shopping within 3 weeks<\/li>\n<\/ul>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"204\"><b>\u00a0Social Media Site<\/b><\/td>\n<td valign=\"top\" width=\"204\"><b>%age<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"204\"><b>\u00a0<\/b><\/td>\n<td valign=\"top\" width=\"204\"><b>\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"204\">FaceBook<\/td>\n<td valign=\"top\" width=\"204\">38%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"204\">Pinterest<\/td>\n<td valign=\"top\" width=\"204\">29%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"204\">Twitter<\/td>\n<td valign=\"top\" width=\"204\">22%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>How Social Media Influences Purchase Decisions<\/b><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"229\"><b>Reasons<\/b><\/td>\n<td valign=\"top\" width=\"123\"><b>Pinterest<\/b><\/td>\n<td valign=\"top\" width=\"123\"><b>FaceBook<\/b><\/td>\n<td valign=\"top\" width=\"123\"><b>Twitter<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"229\"><\/td>\n<td valign=\"top\" width=\"123\"><\/td>\n<td valign=\"top\" width=\"123\"><\/td>\n<td valign=\"top\" width=\"123\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"229\">Additional product information<\/td>\n<td valign=\"top\" width=\"123\">43%<\/td>\n<td valign=\"top\" width=\"123\">25%<\/td>\n<td valign=\"top\" width=\"123\">26%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"229\">Product discovery<\/td>\n<td valign=\"top\" width=\"123\">35%<\/td>\n<td valign=\"top\" width=\"123\">31%<\/td>\n<td valign=\"top\" width=\"123\">35%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"229\">Purchase location identification<\/td>\n<td valign=\"top\" width=\"123\">28%<\/td>\n<td valign=\"top\" width=\"123\">15%<\/td>\n<td valign=\"top\" width=\"123\">38%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"229\">Purchase reminder<\/td>\n<td valign=\"top\" width=\"123\">26%<\/td>\n<td valign=\"top\" width=\"123\">23%<\/td>\n<td valign=\"top\" width=\"123\">32%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"229\">Product recommendation<\/td>\n<td valign=\"top\" width=\"123\">26%<\/td>\n<td valign=\"top\" width=\"123\">19%<\/td>\n<td valign=\"top\" width=\"123\">32%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"229\">Product sale or purchase alert<\/td>\n<td valign=\"top\" width=\"123\">19%<\/td>\n<td valign=\"top\" width=\"123\">37%<\/td>\n<td valign=\"top\" width=\"123\">32%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>41% of shoppers shop impulsively for an item after seeing it on social media.<\/p>\n<p>88% of people deliberately searched for the item they purchased or marked it as Favorite<\/p>\n<p>50% of Pinterest purchasers created a pinboard specifically for a purchase decision<\/p>\n<p>Major Product Categories For Social-To-Sale Purchases<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"149\"><b>Product Category<\/b><\/td>\n<td valign=\"top\" width=\"149\"><b>Pinterest<\/b><\/td>\n<td valign=\"top\" width=\"149\"><b>Facebook<\/b><\/td>\n<td valign=\"top\" width=\"149\"><b>Twitter<\/b><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"149\"><\/td>\n<td valign=\"top\" width=\"149\"><\/td>\n<td valign=\"top\" width=\"149\"><\/td>\n<td valign=\"top\" width=\"149\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"149\">Food &amp; Drink<\/td>\n<td valign=\"top\" width=\"149\">24%<\/td>\n<td valign=\"top\" width=\"149\">14%<\/td>\n<td valign=\"top\" width=\"149\">13%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"149\">Art &amp; Design<\/td>\n<td valign=\"top\" width=\"149\">21%<\/td>\n<td valign=\"top\" width=\"149\">5%<\/td>\n<td valign=\"top\" width=\"149\">9%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"149\">Gardening &amp; D\u00e9cor<\/td>\n<td valign=\"top\" width=\"149\">18%<\/td>\n<td valign=\"top\" width=\"149\">8%<\/td>\n<td valign=\"top\" width=\"149\">8%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"149\">Fashion &amp; Beauty<\/td>\n<td valign=\"top\" width=\"149\">17%<\/td>\n<td valign=\"top\" width=\"149\">22%<\/td>\n<td valign=\"top\" width=\"149\">18%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"149\">Tech &amp; Electronics<\/td>\n<td valign=\"top\" width=\"149\">6%<\/td>\n<td valign=\"top\" width=\"149\">25%<\/td>\n<td valign=\"top\" width=\"149\">34%<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"149\">Other<\/td>\n<td valign=\"top\" width=\"149\">14%<\/td>\n<td valign=\"top\" width=\"149\">26%<\/td>\n<td valign=\"top\" width=\"149\">18%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, \u201cHow Social Media Influences Purchase Decisions \u2013 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,87,88,293,80,294,89],"class_list":["post-2976","post","type-post","status-publish","format-standard","hentry","category-infographics","tag-beginner","tag-general","tag-infographic","tag-purchase-behavior","tag-social-media","tag-social-media-decisions","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=2976"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2976\/revisions"}],"predecessor-version":[{"id":98198,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/2976\/revisions\/98198"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=2976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=2976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=2976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}