{"id":3351,"date":"2014-07-21T10:27:10","date_gmt":"2014-07-21T15:27:10","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=3351"},"modified":"2014-07-21T10:27:10","modified_gmt":"2014-07-21T15:27:10","slug":"online-consumer-shopping-habits-behavior","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/online-consumer-shopping-habits-behavior\/","title":{"rendered":"Online Consumer Shopping Habits and Behavior"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><strong>Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article:\u00a0<a href=\"https:\/\/www.invespcro.com\/blog\/31-e-commerce-conversion-rate-optimization-ideas-you-must-try\/\" target=\"_blank\" rel=\"noopener noreferrer\">31 E-commerce Conversion Rate Optimization Ideas You Must Try<\/a>.\u00a0<\/strong><\/p>\n<p>More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. Check out our new infographic titled, \u201cOnline Consumer Shopping Habits and Behavior\u201d to know more about buying habits of online consumers and latest online shopping trends.<\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/online-consumer-shopping-habbits.jpg\" alt=\"Online Consumer Shopping Habits and Behavior \u2013 Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp conversion rate optimization <\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/online-consumer-shopping-habbits.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/online-consumer-shopping-habbits.jpg&#8221; alt=&#8221;Online Consumer Shopping Habits and Behavior \u2013 Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt;<\/textarea><\/p>\n<p><strong>Consumer Satisfaction Levels With Different Aspects Of Online Shopping<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"355\"><strong> Reasons<\/strong><\/td>\n<td width=\"137\"><strong> %age<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"355\"><\/td>\n<td width=\"137\"><\/td>\n<\/tr>\n<tr>\n<td width=\"355\">Ease of checkout<\/td>\n<td width=\"137\">81%<\/td>\n<\/tr>\n<tr>\n<td width=\"355\">Variety of brands and products offered<\/td>\n<td width=\"137\">80%<\/td>\n<\/tr>\n<tr>\n<td width=\"355\">Number of shopping options offered<\/td>\n<td width=\"137\">73%<\/td>\n<\/tr>\n<tr>\n<td width=\"355\">Number of payment options available<\/td>\n<td width=\"137\">71%<\/td>\n<\/tr>\n<tr>\n<td width=\"355\">Free or discounted shipping<\/td>\n<td width=\"137\">69%<\/td>\n<\/tr>\n<tr>\n<td width=\"355\">Ease of making returns and exchanges<\/td>\n<td width=\"137\">62%<\/td>\n<\/tr>\n<tr>\n<td width=\"355\">Ability to purchase through a tablet application<\/td>\n<td width=\"137\">61%<\/td>\n<\/tr>\n<tr>\n<td width=\"355\">Ability to contact a live customer service rep<\/td>\n<td width=\"137\">58%<\/td>\n<\/tr>\n<tr>\n<td width=\"355\">Ability to purchase through a smartphone application<\/td>\n<td width=\"137\">55%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>80% of surveyed consumers are more likely to purchase a product online when offered free shipping<\/p>\n<p>64% of consumers are more likely to purchase when offered free returns and exchanges<\/p>\n<p><strong>How Consumers Use Their Shopping Carts<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"343\"><strong> Reason<\/strong><\/td>\n<td width=\"113\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"343\"><\/td>\n<td width=\"113\"><\/td>\n<\/tr>\n<tr>\n<td width=\"343\">Loading up their carts with an aim to purchase<\/td>\n<td width=\"113\">58%<\/td>\n<\/tr>\n<tr>\n<td width=\"343\">Using their shopping carts as wish lists<\/td>\n<td width=\"113\">19%<\/td>\n<\/tr>\n<tr>\n<td width=\"343\">Load up their carts until they qualify for, or receive free shipping privileges<\/td>\n<td width=\"113\">13%<\/td>\n<\/tr>\n<tr>\n<td width=\"343\">Abandon carts if the purchase decision falls through (this happens more often than an outright purchase)<\/td>\n<td width=\"113\">11%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>36% of online shoppers say they spend time to find out which site stocks their desired item at the lowest price.<\/p>\n<p>50% of surveyed online shoppers use their smartphones and nearly 60% use their tablets to make purchases<\/p>\n<p>33% used coupons provided by online merchants for their purchases<\/p>\n<p>78% of online shoppers don\u2019t look at a product in a store before buying it online<\/p>\n<p>31% expect to spend more on online shopping than they did in the previous month<\/p>\n<p><strong>Time Spent On Retail Sites By Device<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"231\"><strong> \u00a0 Device <\/strong><\/td>\n<td width=\"231\"><strong>%age of total time spent<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"231\"><\/td>\n<td width=\"231\"><\/td>\n<\/tr>\n<tr>\n<td width=\"231\">PC<\/td>\n<td width=\"231\">49%<\/td>\n<\/tr>\n<tr>\n<td width=\"231\">Smartphone<\/td>\n<td width=\"231\">37%<\/td>\n<\/tr>\n<tr>\n<td width=\"231\">Tablet<\/td>\n<td width=\"231\">14%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>84% of online shoppers refer to at least one social media sitefor recommendations before shopping online<\/p>\n<p>60% of online shoppers like to receive an incentive or promotion from a brand before shopping<\/p>\n<p><strong>Social Media Sites Studied Before Making A Purchase<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"181\"><strong> Social networking site<\/strong><\/td>\n<td width=\"181\"><strong> %age Of Shoppers<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"181\"><\/td>\n<td width=\"181\"><\/td>\n<\/tr>\n<tr>\n<td width=\"181\">FaceBook<\/td>\n<td width=\"181\">77%<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">Twitter<\/td>\n<td width=\"181\">26%<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">LinkedIn<\/td>\n<td width=\"181\">22%<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">Pinterest<\/td>\n<td width=\"181\">18%<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">Google Plus<\/td>\n<td width=\"181\">17%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>The Most Purchased Products Online<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"220\"><strong> Product Category<\/strong><\/td>\n<td width=\"220\"><strong> %age<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"220\"><\/td>\n<td width=\"220\"><\/td>\n<\/tr>\n<tr>\n<td width=\"220\">Consumer electronics<\/td>\n<td width=\"220\">69%<\/td>\n<\/tr>\n<tr>\n<td width=\"220\">Books<\/td>\n<td width=\"220\">67%<\/td>\n<\/tr>\n<tr>\n<td width=\"220\">Clothing and apparel<\/td>\n<td width=\"220\">63%<\/td>\n<\/tr>\n<tr>\n<td width=\"220\">Household goods<\/td>\n<td width=\"220\">38%<\/td>\n<\/tr>\n<tr>\n<td width=\"220\">Office supplies<\/td>\n<td width=\"220\">30%<\/td>\n<\/tr>\n<tr>\n<td width=\"220\">Consumer packaged goods<\/td>\n<td width=\"220\">28%<\/td>\n<\/tr>\n<tr>\n<td width=\"220\">Sporting goods<\/td>\n<td width=\"220\">20%<\/td>\n<\/tr>\n<tr>\n<td width=\"220\">Pet supplies<\/td>\n<td width=\"220\">20%<\/td>\n<\/tr>\n<tr>\n<td width=\"220\">Food &amp; groceries<\/td>\n<td width=\"220\">20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article:\u00a031 E-commerce Conversion Rate Optimization Ideas You Must Try.\u00a0 More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[85,87,88,330,331,90,91,89],"class_list":["post-3351","post","type-post","status-publish","format-standard","hentry","category-ecommerce","category-infographics","tag-beginner","tag-general","tag-infographic","tag-online-buying-habits","tag-online-consumer-shopping-habits","tag-online-shopping","tag-online-shopping-behavior","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=3351"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3351\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=3351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=3351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=3351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}