{"id":3499,"date":"2014-10-01T06:26:26","date_gmt":"2014-10-01T11:26:26","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=3499"},"modified":"2024-02-01T13:14:54","modified_gmt":"2024-02-01T13:14:54","slug":"ad-retargeting-2","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/ad-retargeting-2\/","title":{"rendered":"Ad Retargeting in Numbers \u2013 Statistics and Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>The current stats indicate that 3 out of 4 consumers now notice Ad retargeting. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting.<\/p>\n<p>In the following infographic, \u201c<strong>Ad Retargeting in Numbers \u2013 Statistics and Trends,\u201d <\/strong>we will be illustrating how ad retargeting affects brand retention and purchase decisions.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/ad-retargeting.jpg\" alt=\"Ad Retargeting in Numbers - Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website. Copy this code<\/strong><\/p>\n<p><textarea>&lt;a href=&#8221;https:\/\/www.invespcro.com\/ad-retargeting.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/ad-retargeting.jpg&#8221; alt=&#8221;Ad Retargeting in Numbers &#8211; Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt;<\/textarea><\/p>\n<p><strong>How Retargeted Ads Affect Purchase Decisions<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"265\"><strong> Affect<\/strong><\/td>\n<td width=\"186\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"265\"><\/td>\n<td width=\"186\"><\/td>\n<\/tr>\n<tr>\n<td width=\"265\">The user was reminded to revisit the retailer\u2019s website<\/td>\n<td width=\"186\">8.65%<\/td>\n<\/tr>\n<tr>\n<td width=\"265\">The user responded to a special offer in the Ads<\/td>\n<td width=\"186\">7.37%<\/td>\n<\/tr>\n<tr>\n<td width=\"265\">The user ignored the Ad<\/td>\n<td width=\"186\">46.15%<\/td>\n<\/tr>\n<tr>\n<td width=\"265\">Users put off by the Ads<\/td>\n<td width=\"186\">37.82%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Stats On Consumer Concern After Seeing Retargeted Ads<\/strong><\/p>\n<p>Some consumers show concern when ads follow them after they visit the websites of certain retailers, while others don\u2019t bother them much.<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"265\"><strong>Concern level<\/strong><\/td>\n<td width=\"186\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"265\"><\/td>\n<td width=\"186\"><\/td>\n<\/tr>\n<tr>\n<td width=\"265\">Very concerned<\/td>\n<td width=\"186\">18.87%<\/td>\n<\/tr>\n<tr>\n<td width=\"265\">Somewhat concerned<\/td>\n<td width=\"186\">34.80%<\/td>\n<\/tr>\n<tr>\n<td width=\"265\">Neither concerned nor unconcerned<\/td>\n<td width=\"186\">29.41%<\/td>\n<\/tr>\n<tr>\n<td width=\"265\">Somewhat unconcerned<\/td>\n<td width=\"186\">6.86%<\/td>\n<\/tr>\n<tr>\n<td width=\"265\">Very unconcerned<\/td>\n<td width=\"186\">10.05%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>46% of search engine marketing professionals believe retargeting is the most underused online marketing technology.<\/p>\n<p>The average click-through rate for display Ads is 0.07 percent, while the average click-through for retargeted Ads is about 0.7 percent.<\/p>\n<p>Website visitors who are retargeted with display Ads are 70% more likely to convert on the retailer\u2019s website.<\/p>\n<p><strong>Main Objectives Of Retargeting <\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"229\"><strong> Objective<\/strong><\/td>\n<td width=\"113\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"229\"><\/td>\n<td width=\"113\"><\/td>\n<\/tr>\n<tr>\n<td width=\"229\">To acquire customers<\/td>\n<td width=\"113\">56%<\/td>\n<\/tr>\n<tr>\n<td width=\"229\">Build brand awareness<\/td>\n<td width=\"113\">42%<\/td>\n<\/tr>\n<tr>\n<td width=\"229\">To acquire competitor\u2019s customers<\/td>\n<td width=\"113\">11%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Retargeted customers are three times more likely to click on your Ad than people who haven\u2019t interacted with your business before.<\/p>\n<p>26% of customers will return to a site through retargeting.<\/p>\n<p>56% of respondents to a survey listed FBX as one of the types of retargeting tactics that they use \u2013 up from 41% in the previous survey.<\/p>\n<p>50% of <a href=\"https:\/\/www.figpii.com\/blog\/12-best-chrome-extensions-for-ecommerce-marketers\/\">marketers<\/a> said their retargeting budget will increase in the next 6 months.<\/p>\n<p><strong>Main Types Of Retargeting<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"148\"><strong>Retargeting type<\/strong><\/td>\n<td width=\"148\"><strong> Total<\/strong><\/td>\n<td width=\"148\"><strong>Agency<\/strong><\/td>\n<td width=\"148\"><strong>Brand<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"148\"><\/td>\n<td width=\"148\"><\/td>\n<td width=\"148\"><\/td>\n<td width=\"148\"><\/td>\n<\/tr>\n<tr>\n<td width=\"148\">Site<\/td>\n<td width=\"148\">87.9%<\/td>\n<td width=\"148\">87.4%<\/td>\n<td width=\"148\">89.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"148\">Search<\/td>\n<td width=\"148\">64.9%<\/td>\n<td width=\"148\">68.8%<\/td>\n<td width=\"148\">54.9%<\/td>\n<\/tr>\n<tr>\n<td width=\"148\">Email<\/td>\n<td width=\"148\">26.1%<\/td>\n<td width=\"148\">22.5%<\/td>\n<td width=\"148\">35.2%<\/td>\n<\/tr>\n<tr>\n<td width=\"148\">Creative<\/td>\n<td width=\"148\">29.8%<\/td>\n<td width=\"148\">32.9%<\/td>\n<td width=\"148\">22%<\/td>\n<\/tr>\n<tr>\n<td width=\"148\">Other<\/td>\n<td width=\"148\">3.1%<\/td>\n<td width=\"148\">3.0%<\/td>\n<td width=\"148\">3.3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The current stats indicate that 3 out of 4 consumers now notice Ad retargeting. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, \u201cAd Retargeting in Numbers \u2013 Statistics and Trends,\u201d we will be illustrating how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,12],"tags":[343,344,85,87,88,89],"class_list":["post-3499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-infographics","tag-ad-retargeting","tag-ad-retargeting-statistics","tag-beginner","tag-general","tag-infographic","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=3499"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3499\/revisions"}],"predecessor-version":[{"id":98008,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3499\/revisions\/98008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/12990"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=3499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=3499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=3499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}