{"id":3508,"date":"2014-10-06T13:29:47","date_gmt":"2014-10-06T18:29:47","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=3508"},"modified":"2014-10-06T13:29:47","modified_gmt":"2014-10-06T18:29:47","slug":"email-ambush-a-critique-of-the-conversion-tactics-found-in-an-inbox","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/email-ambush-a-critique-of-the-conversion-tactics-found-in-an-inbox\/","title":{"rendered":"Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>

Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, or feel a bond to a well-matched message, you really don\u2019t make an emotional connection with the lesson – and you don\u2019t learn it as well.<\/p>\n

\"email<\/a><\/p>\n

Landing Pages & Email Messages:<\/strong> They are two separate channels with significant differences, from purpose to personalization. But what seems to be missing from the thinking of many email designers is that there are significant\u00a0similarities too. In many cases, the only difference between the two is that emails are pushed and landing pages pull.<\/p>\n

Even on a completely personalized cart abandonment<\/a> re-targeting email, many of the best practices of conversion optimization for landing pages apply. From the aforementioned subject line\/email headline match (ad copy headline\/page headline match in landing pages), to having clear calls-to-action, a lot of what you know about landing page optimization doesn\u2019t need to be reinvented for email optimization.<\/p>\n

But you wouldn\u2019t know it by looking in your Inbox. Here we go:<\/p>\n

Social Media Today
\n<\/strong>I feel so bad. I really like SMT; I read lots of their content and have attended more than a few of their webinars andall have been good. That\u2019s why the email message below is so surprising. It would be difficult to design and write a less inspiring email.<\/p>\n