{"id":3729,"date":"2015-02-10T09:48:59","date_gmt":"2015-02-10T14:48:59","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=3729"},"modified":"2015-02-10T09:48:59","modified_gmt":"2015-02-10T14:48:59","slug":"online-video-advertising","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/online-video-advertising\/","title":{"rendered":"The State Of Online Video Advertising  \u2013 Statistics And Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.\u00a0 74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.<\/p>\n<p>Check out our infographic, \u2018The State Of Online Video Advertising \u2013 Statistics And Trends\u2019 for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/online-video-advertising.jpg\" alt=\"online video advertising Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp conversion optimization <\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea>&lt;a href=&#8221;https:\/\/www.invespcro.com\/online-video-advertising.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/online-video-advertising.jpg&#8221; alt=&#8221;online video advertising Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt;<\/textarea><\/p>\n<p>74% of all internet traffic in 2017 will be video whereas 52% of marketing professionals worldwide name video as the type of content with the best ROI<\/p>\n<p>Estimated US Digital Video Ad Spending In 2014-2018 (in Billions)<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"181\">Year<\/td>\n<td width=\"181\">Estimated Ad Spending<\/td>\n<\/tr>\n<tr>\n<td width=\"181\"><\/td>\n<td width=\"181\"><\/td>\n<\/tr>\n<tr>\n<td width=\"181\">2014<\/td>\n<td width=\"181\">$5.96<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">2015<\/td>\n<td width=\"181\">$7.77<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">2016<\/td>\n<td width=\"181\">$9.59<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">2017<\/td>\n<td width=\"181\">$11.25<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">2018<\/td>\n<td width=\"181\">$12.82<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>YouTube Owns Nearly 20% Share of US Digital Video Ads.<\/p>\n<p>US programmatic video ads will grab 40.0% of digital video ad spending in 2016.<\/p>\n<p><strong>Estimated US Programmatic Digital Video Ad Spending (2014-2016)<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"226\"><strong> Year<\/strong><\/td>\n<td width=\"226\"><strong>USD (in Billions)<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"226\"><\/td>\n<td width=\"226\"><\/td>\n<\/tr>\n<tr>\n<td width=\"226\">2014<\/td>\n<td width=\"226\">$0.71<\/td>\n<\/tr>\n<tr>\n<td width=\"226\">2015<\/td>\n<td width=\"226\">$2.18<\/td>\n<\/tr>\n<tr>\n<td width=\"226\">2016<\/td>\n<td width=\"226\">$3.84<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.<\/p>\n<p><strong>Completion Rate Of Non Skip-able Vs. Skip-able Video Ad<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"213\"><strong> Video ad<\/strong><\/td>\n<td width=\"213\"><strong>Non Skip-able<\/strong><\/td>\n<td width=\"213\"><strong>Skip-able<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<\/tr>\n<tr>\n<td width=\"213\">Less than 15 seconds<\/td>\n<td width=\"213\">92%<\/td>\n<td width=\"213\">9%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">16-30 seconds<\/td>\n<td width=\"213\">94%<\/td>\n<td width=\"213\">12%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">More than 30 seconds<\/td>\n<td width=\"213\">96%<\/td>\n<td width=\"213\">14%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>Click Through Rate Of Non Skip-ableVs. Skip-able Video Ad<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"213\"><strong>Video Ad<\/strong><\/td>\n<td width=\"213\"><strong>Non Skip-able<\/strong><\/td>\n<td width=\"213\"><strong>Skip-able<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<\/tr>\n<tr>\n<td width=\"213\">Less than 15 seconds<\/td>\n<td width=\"213\">2.2%<\/td>\n<td width=\"213\">1.4%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">16-30 seconds<\/td>\n<td width=\"213\">2.5%<\/td>\n<td width=\"213\">1.8%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">More than 30 seconds<\/td>\n<td width=\"213\">1.3%<\/td>\n<td width=\"213\">0.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>75% of advertisers stated that online video ads were equally or more effective than traditional television ads.<\/p>\n<p>Online video ads have a higher impact in Key Measurement Categories:<\/p>\n<ul>\n<li>Message recall (40% online vs. 20% TV)<\/li>\n<li>brand recall (50% online vs. 27% TV)<\/li>\n<li>ad likeability (28% online vs. 17% TV)<\/li>\n<\/ul>\n<p>56% of survey participants are likely to skip online video ads, while 46% said a video ad should be no more than 15 seconds in length<\/p>\n<p><strong>Optimal Length Of Video Ad<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"226\"><strong>Length<\/strong><\/td>\n<td width=\"226\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"226\"><\/td>\n<td width=\"226\"><\/td>\n<\/tr>\n<tr>\n<td width=\"226\">1-15 seconds<\/td>\n<td width=\"226\">46%<\/td>\n<\/tr>\n<tr>\n<td width=\"226\">16-30 seconds<\/td>\n<td width=\"226\">35%<\/td>\n<\/tr>\n<tr>\n<td width=\"226\">31 seconds to 1 minute<\/td>\n<td width=\"226\">13%<\/td>\n<\/tr>\n<tr>\n<td width=\"226\">More than 1 minute<\/td>\n<td width=\"226\">6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>Top U.S. Online Video Ad Properties Ranked by Percent Reach of U.S. Population (November 2014)<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"213\"><strong>Video Property<\/strong><\/td>\n<td width=\"213\"><strong>% Reach Total Us Population<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<\/tr>\n<tr>\n<td width=\"213\">AOL Inc<\/td>\n<td width=\"213\">54.7%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">Brightroll Platform<\/td>\n<td width=\"213\">54.5%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">Liverail<\/td>\n<td width=\"213\">54.2%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">SpotXchange<\/td>\n<td width=\"213\">53.8%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">Specific Media<\/td>\n<td width=\"213\">51.4%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">Q1 Media<\/td>\n<td width=\"213\">47.6%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">TubeMogul<\/td>\n<td width=\"213\">46.1%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">Tremor Video<\/td>\n<td width=\"213\">40.5%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">YuMe<\/td>\n<td width=\"213\">37.2%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">Google Sites<\/td>\n<td width=\"213\">33.6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.\u00a0 74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI. Check [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,12,35],"tags":[85,87,88,89],"class_list":["post-3729","post","type-post","status-publish","format-standard","hentry","category-cro","category-infographics","category-sales-marketing","tag-beginner","tag-general","tag-infographic","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=3729"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3729\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=3729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=3729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=3729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}