{"id":3761,"date":"2015-02-23T07:01:32","date_gmt":"2015-02-23T12:01:32","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=3761"},"modified":"2025-09-17T13:35:57","modified_gmt":"2025-09-17T13:35:57","slug":"customer-acquisition-retention","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/","title":{"rendered":"Customer Acquisition Vs Retention Costs: Statistics &amp; Trends You Should Know"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Ever wondered why your marketing budget keeps growing, but your profits aren\u2019t catching up? The issue might be that you\u2019re focusing more on acquiring new customers than keeping the ones you already have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the thing\u2014acquiring new customers is necessary for growth, but keeping your existing ones is much cheaper and more effective in the long run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you strike the balance? By understanding the real costs behind customer acquisition and retention and taking action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discover the latest statistics and trends related to customer acquisition vs. retention costs across industries and the reasons behind them. This article also discusses the formulas for calculating acquisition and retention costs.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Is Customer Acquisition vs Retention\u00a0<\/span><\/h2>\n<p><b>Customer acquisition <\/b><span style=\"font-weight: 400;\">is all about attracting and converting new people into paying customers. This can involve various tactics, from digital marketing campaigns and social media outreach to events, email marketing, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It involves introducing your product or service to someone who has never bought from you and persuading them to make that first purchase.<\/span><\/p>\n<p><b>You can calculate CAC (customer acquisition cost) using a simple formula:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">CAC = (Cost of sales + cost of marketing) \u00f7 Number of new customers.\u00a0<\/span><\/p>\n<p><b>Here are the key factors that influence customer acquisition strategy:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing efforts: <\/b><span style=\"font-weight: 400;\">The effectiveness of your ads, content, and messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales processes: <\/b><span style=\"font-weight: 400;\">How well your team can engage and convert leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand awareness:<\/b><span style=\"font-weight: 400;\"> The visibility and reputation of your business in the market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product-market fit: <\/b><span style=\"font-weight: 400;\">How well your product meets the needs of your target audience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On the other hand, <\/span><b>customer retention <\/b><span style=\"font-weight: 400;\">strategies are all about keeping existing customers happy and ensuring they stay after their first purchase.\u00a0<\/span><\/p>\n<p><b>How will you calculate customer retention costs? Here\u2019s a simple formula:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Customer Retention Cost = Total Retention Cost \/ Number of Active Customers<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just about keeping them satisfied\u2014it\u2019s about building loyalty so they come back again and again. Retention efforts usually focus on maintaining solid relationships with your customers, providing them with value beyond the initial sale, and making sure their experience with your brand keeps improving.<\/span><\/p>\n<p><b>Here are the key factors that influencer customer retention:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer satisfaction:<\/b><span style=\"font-weight: 400;\"> How well your product or service meets their ongoing needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Support and service: <\/b><span style=\"font-weight: 400;\">The quality of your customer support, response time, and problem-solving abilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization:<\/b><span style=\"font-weight: 400;\"> Tailoring your communication, offers, and interactions to individual customer preferences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Loyalty programs:<\/b><span style=\"font-weight: 400;\"> Incentives that reward repeat business, such as discounts, perks, or exclusive deals<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Customer Acquisition Costs (CAC) \u2013 Key Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some key customer acquisition cost statistics every business owner should be aware of:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Average CAC by Industry<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As of 2024, the average Customer Acquisition Cost (CAC) varies significantly across eCommerce sectors. Here are some key statistics:<\/span><\/p>\n<figure id=\"attachment_98953\" aria-describedby=\"caption-attachment-98953\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-98953\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image4-27.png\" alt=\"Average customer acquisition cost\" width=\"900\" height=\"652\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image4-27.png 900w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image4-27-300x217.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image4-27-768x556.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-98953\" class=\"wp-caption-text\">Average customer acquisition cost by industry: First Page Sage<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">These figures are derived from proprietary data collected from over 80 clients between 2017 and 2023, highlighting the importance of understanding industry benchmarks for effective marketing strategies.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Evolution of CAC Over Recent Years<\/span><b><\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Rising customer acquisition costs: a 60-75% surge from 2014 to 2019<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The trend in CAC has shown a significant increase in recent years. From 2014 to 2019, CAC rose by approximately 60-75% for both B2C and B2B businesses, driven by heightened competition and increased advertising costs. (<\/span><a href=\"https:\/\/www.paddle.com\/blog\/how-is-cac-changing-over-time\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-98954\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-33-1024x573.png\" alt=\"customer acquisition vs retention\" width=\"800\" height=\"448\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-33-1024x573.png 1024w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-33-300x168.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-33-768x430.png 768w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-33-1536x860.png 1536w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-33.png 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">More recently, a study indicated a 50% increase in average CAC for digital businesses over five years, emphasizing the escalating challenges faced in customer acquisition due to factors such as increased competition and rising ad costs on platforms like Facebook and Google.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>E-commerce focus: customer acquisition costs surge by 60% in five years<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to data from the e-commerce optimization platform SimplicityDX, customer acquisition costs (CAC) have skyrocketed by 60% over the last five years, reaching 2024. (<\/span><a href=\"https:\/\/www.businessofapps.com\/marketplace\/user-acquisition\/research\/user-acquisition-costs\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This significant increase shows the growing challenge for online businesses trying to attract new customers in an increasingly crowded market.<\/span><\/p>\n<p><b>What\u2019s the reason behind this gradual spike in customer acquisition costs?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This surge could be due to the rising competition across many industries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More <\/span><b>companies are trying to attract the same customers<\/b><span style=\"font-weight: 400;\">, which means everyone is spending more on advertising to grab attention. As companies increase their bids for online ads, the costs increase, making reaching potential customers more expensive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another reason behind this increase in the CAC could be the <\/span><b>perennially changing algorithms and policies of companies like Google and Facebook<\/b><span style=\"font-weight: 400;\">. To keep up with the changing trends, businesses often invest more to achieve the same visibility and engagement they once enjoyed.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Customer Retention Costs \u2013 Key Statistics<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Average Retention Costs by Industry\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer Retention Rates Vary Widely Like customer acquisition costs, Customer Retention Costs (CRC) vary across industries. It all depends on the time, resources, and efforts you invest in customer service, loyalty programs, and marketing to retain existing customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we look at customer retention rates across different industries, <\/span><a href=\"https:\/\/www.venasolutions.com\/blog\/average-customer-retention-rate-by-industry\"><span style=\"font-weight: 400;\">the average CRC is about 75%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this number varies greatly depending on the industry. For example, media companies do well, with retention rates hitting 84%. In contrast, the hospitality industry struggles more, with only about 55% of customers sticking around.<\/span><\/p>\n<figure id=\"attachment_98955\" aria-describedby=\"caption-attachment-98955\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-98955\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image3-29-1024x502.png\" alt=\"Average Retention Costs by Industry \" width=\"800\" height=\"392\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image3-29-1024x502.png 1024w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image3-29-300x147.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image3-29-768x377.png 768w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image3-29-1536x754.png 1536w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image3-29.png 1606w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-98955\" class=\"wp-caption-text\">Customer retention costs across industries: Vena Solutions<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This difference makes sense when you consider the nature of these industries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Media companies, for example, often provide subscription-based services or continuous content to keep customers coming back regularly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, hospitality businesses\u2014like hotels and restaurants\u2014might only see customers during special occasions or vacations, making it harder to maintain a long-term relationship.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Impact of customer satisfaction on customer retention\u00a0<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><b>80% of Americans are in loyalty programs\u2014and it boosts repeat purchases by 60%<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Recent trends show that businesses are focusing more on personalized marketing strategies and loyalty programs to keep customers coming back. And it\u2019s working.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Around <\/span><a href=\"https:\/\/www.lendingtree.com\/credit-cards\/study\/loyalty-programs\/\"><span style=\"font-weight: 400;\">80% of Americans<\/span><\/a><span style=\"font-weight: 400;\"> are part of at least one loyalty program, and being in these programs increases the <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/coping-with-the-big-switch-how-paid-loyalty-programs-can-help-bring-consumers-back-to-your-brand\"><span style=\"font-weight: 400;\">chances of repeat purchases by 60%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-98956\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image1-40-1024x736.png\" alt=\"customer satisfaction on customer retention\" width=\"800\" height=\"575\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image1-40-1024x736.png 1024w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image1-40-300x216.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image1-40-768x552.png 768w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image1-40.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a class=\"\" href=\"https:\/\/www.invespcro.com\/blog\/customer-loyalty-programs\/\">Loyalty programs<\/a> are all about rewarding customers for sticking around. Whether it\u2019s through points, discounts, or special perks, these programs make customers feel valued and give them a reason to choose your brand over competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This trend also reflects the industry-wide shift toward focusing on retention rather than always chasing new customers. After all, it\u2019s much easier (and cheaper) to sell to someone who\u2019s already bought from you before than to win over a brand-new customer.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Positive customer experiences lead to 140% more spending<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A study found that when customers have a positive experience with a brand, they end up spending 140% more over time compared to those who have a negative experience. (<\/span><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/operations\/solutions\/creating-effective-customer-experience-strategies.html\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it\u2014when you feel valued and enjoy great service, you&#8217;re more likely to come back, right? Happy customers are also more likely to recommend your business to others, turning into loyal advocates.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Cost Comparison: Acquisition vs. Retention<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Statistical comparison: cost of acquiring vs. retaining customers<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Retaining customers is cheaper than acquiring new ones<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\"><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/a><span style=\"font-weight: 400;\">, acquiring a new customer can cost 5 to 25 times more than keeping an existing customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about that for a second. You spend all this time and money trying to win over new customers through ads, promotions, and outreach but often overlook the people who\u2019ve already bought from you. These people already know and trust your brand\u2014so why not focus on keeping them happy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retention isn\u2019t just cost-effective\u2014it also builds loyalty. Customers who stick around tend to spend more over time, recommend you to others, and require fewer resources to maintain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can invest in great service, personalized experiences, and loyalty perks, you&#8217;ll save on marketing costs while still boosting your bottom line.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why is Retention often more cost-effective?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Retaining existing customers is often more cost-effective than it is to acquire customers for a simple reason: the customers you already have know your brand, trust your products, and are much easier to convince to purchase again.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s why focusing on retention can save your business money and drive profits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lower marketing costs: <\/b><span style=\"font-weight: 400;\">You have already marketed to your existing customers by investing in advertising, lead generation, and sales processes. These measures were important to grab their attention, build trust, and nurture them before they make a purchase. With existing customers, that trust and familiarity are already there, so you don\u2019t need to spend as much on marketing. Instead, a well-timed email, loyalty program, or discount can be enough to get them to buy again.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher customer lifetime value (CLV): <\/b><span style=\"font-weight: 400;\">Customers who stick with your brand tend to spend more over time. They\u2019re not just making one purchase\u2014they&#8217;re coming back for more. This increases their lifetime value to your business, meaning each repeat sale costs less to generate than the first.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Referrals and word of mouth: <\/b><span style=\"font-weight: 400;\">Loyal customers are your best advocates. They\u2019re more likely to tell their friends and family about your business, bringing in new customers without you having to spend extra on advertising. Referrals are one of the most cost-effective ways to acquire new customers, and they come naturally from happy, retained customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduced sales effort: <\/b><span style=\"font-weight: 400;\">Selling to someone who\u2019s already had a positive experience with your product or service is easier than selling to someone who\u2019s unfamiliar with your brand. Existing customers are more likely to purchase faster and with fewer objections because they trust you. This lowers your sales costs, and you can now use your existing resources in other areas of your business.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Conclusion: The Balance Between Acquisition and Retention<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses now need to find a way to strike a balance between customer acquisition and retention to thrive. While attracting new customers is essential for growth, if you retain customers you already have, your business strategy is likely to be cost-effective and profitable in the long run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focusing on customer retention not only lowers marketing and sales costs but also builds loyalty, increases customer lifetime value, and generates organic referrals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By investing in personalized experiences, loyalty programs, and excellent customer service, you can create a strong foundation for long-term success. Ultimately, businesses that prioritize retention alongside acquisition will see stronger profits, improved customer relationships, and sustainable growth over time.<\/span><\/p>\n<table style=\"height: 231px;\" width=\"366\">\n<tbody>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>How Marketers Are Using Online Channels For Retention Or Acquisition<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"221\"><strong>Online Marketing Channel<\/strong><\/td>\n<td width=\"75\"><strong>Acquisition<\/strong><\/td>\n<td width=\"90\"><strong>Retention<\/strong><\/td>\n<td width=\"125\"><strong>Both Equally<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"221\"><\/td>\n<td width=\"75\"><\/td>\n<td width=\"90\"><\/td>\n<td width=\"125\"><\/td>\n<\/tr>\n<tr>\n<td width=\"221\">Paid search<\/td>\n<td width=\"75\">86%<\/td>\n<td width=\"90\">2%<\/td>\n<td width=\"125\">13%<\/td>\n<\/tr>\n<tr>\n<td width=\"221\">Online display advertising<\/td>\n<td width=\"75\">85%<\/td>\n<td width=\"90\">4%<\/td>\n<td width=\"125\">11%<\/td>\n<\/tr>\n<tr>\n<td width=\"221\">SEO (natural search)<\/td>\n<td width=\"75\">66%<\/td>\n<td width=\"90\">6%<\/td>\n<td width=\"125\">28%<\/td>\n<\/tr>\n<tr>\n<td width=\"221\">Web retargeting<\/td>\n<td width=\"75\">61%<\/td>\n<td width=\"90\">22%<\/td>\n<td width=\"125\">18%<\/td>\n<\/tr>\n<tr>\n<td width=\"221\">Mobile web<\/td>\n<td width=\"75\">52%<\/td>\n<td width=\"90\">18%<\/td>\n<td width=\"125\">30%<\/td>\n<\/tr>\n<tr>\n<td width=\"221\">Mobile and web push notification<\/td>\n<td width=\"75\">34%<\/td>\n<td width=\"90\">39%<\/td>\n<td width=\"125\">27%<\/td>\n<\/tr>\n<tr>\n<td width=\"221\">Social media marketing<\/td>\n<td width=\"75\">31%<\/td>\n<td width=\"90\">28%<\/td>\n<td width=\"125\">41%<\/td>\n<\/tr>\n<tr>\n<td width=\"221\">Mobile apps<\/td>\n<td width=\"75\">30%<\/td>\n<td width=\"90\">44%<\/td>\n<td width=\"125\">26%<\/td>\n<\/tr>\n<tr>\n<td width=\"221\">Website<\/td>\n<td width=\"75\">29%<\/td>\n<td width=\"90\">16%<\/td>\n<td width=\"125\">55%<\/td>\n<\/tr>\n<tr>\n<td width=\"221\">Mobile messaging<\/td>\n<td width=\"75\">23%<\/td>\n<td width=\"90\">58%<\/td>\n<td width=\"125\">19%<\/td>\n<\/tr>\n<tr>\n<td width=\"221\">Email<\/td>\n<td width=\"75\">21%<\/td>\n<td width=\"90\">52%<\/td>\n<td width=\"125\">27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Most Effective Digital Marketing Tactics For Customer Retention<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"219\"><strong>Channel<\/strong><\/td>\n<td width=\"219\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"219\"><\/td>\n<td width=\"219\"><\/td>\n<\/tr>\n<tr>\n<td width=\"219\">Email marketing<\/td>\n<td width=\"219\">56%<\/td>\n<\/tr>\n<tr>\n<td width=\"219\">Social media marketing<\/td>\n<td width=\"219\">37%<\/td>\n<\/tr>\n<tr>\n<td width=\"219\">Content marketing<\/td>\n<td width=\"219\">32%<\/td>\n<\/tr>\n<tr>\n<td width=\"219\">Referral marketing<\/td>\n<td width=\"219\">26%<\/td>\n<\/tr>\n<tr>\n<td width=\"219\">Search engine optimization<\/td>\n<td width=\"219\">13%<\/td>\n<\/tr>\n<tr>\n<td width=\"219\">Display advertising<\/td>\n<td width=\"219\">12%<\/td>\n<\/tr>\n<tr>\n<td width=\"219\">Mobile advertising<\/td>\n<td width=\"219\">8%<\/td>\n<\/tr>\n<tr>\n<td width=\"219\">Digital video advertising<\/td>\n<td width=\"219\">7%<\/td>\n<\/tr>\n<tr>\n<td width=\"219\">Affiliate marketing<\/td>\n<td width=\"219\">6%<\/td>\n<\/tr>\n<tr>\n<td width=\"219\">Paid search<\/td>\n<td width=\"219\">4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Ever wondered why your marketing budget keeps growing, but your profits aren\u2019t catching up? The issue might be that you\u2019re focusing more on acquiring new customers than keeping the ones you already have.\u00a0 Here\u2019s the thing\u2014acquiring new customers is necessary for growth, but keeping your existing ones is much cheaper and more effective in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":98957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[85,355,290,87,88,89],"class_list":["post-3761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-beginner","tag-customer-acquisition","tag-customer-retention","tag-general","tag-infographic","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=3761"}],"version-history":[{"count":2,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3761\/revisions"}],"predecessor-version":[{"id":100237,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3761\/revisions\/100237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/98957"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=3761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=3761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=3761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}