{"id":3765,"date":"2015-02-24T04:37:22","date_gmt":"2015-02-24T09:37:22","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=3765"},"modified":"2015-02-24T04:37:22","modified_gmt":"2015-02-24T09:37:22","slug":"improving-website-navigation-how-re-designing-website-navigation-increased-conversions-by-50","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/improving-website-navigation-how-re-designing-website-navigation-increased-conversions-by-50\/","title":{"rendered":"Improving Website Navigation: How re-designing website navigation increased conversions by 50%:"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p><iframe title=\"Optimizing Website Navigation Increased Conversion Rate by 50%\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/JlCv2Xr0FVM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Many companies don&#8217;t realize the importance of continuously evaluating the website from the visitor&#8217;s perspective. The catch is that it&#8217;s never &#8220;one type of visitor.&#8221; Considering where and how customers will pick up &#8220;scent&#8221; (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I presented our webinar on the topic of buyer momentum and scent, which if addressed on a website can produce optimal results and raise conversion rates tremendously. The webinar was centered around a case study of a test we conducted for one of our clients which resulted in a 50% increase in their conversion rates. We delved into the \u201chow\u201d and the \u201cwhy\u201d our client saw such a significant increase.\u00a0Download the slides from our webinar: <a href=\"http:\/\/www.slideshare.net\/invesp\/improving-website-navigation-44993591\" target=\"_blank\" rel=\"noopener noreferrer\">Improving Website Navigation<\/a>.<\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/invesp\/improving-website-navigation-44993591\"><img decoding=\"async\" class=\"alignleft wp-image-3766\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/slideshare-logo.png\" alt=\"slideshare-logo\" width=\"40\" height=\"40\" \/><\/a><a href=\"http:\/\/www.slideshare.net\/invesp\/improving-website-navigation-44993591\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Subscribe to our slide presentations on SlideShare<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=JlCv2Xr0FVM&amp;feature=youtu.be\"><img decoding=\"async\" class=\"alignleft wp-image-3767 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/youtube-logo.png\" alt=\"YouTube-Transparent-Logo\" width=\"40\" height=\"33\" \/><\/a><a href=\"https:\/\/www.youtube.com\/watch?v=JlCv2Xr0FVM&amp;feature=youtu.be%20\" target=\"_blank\" rel=\"noopener noreferrer\">Subscribe to our YouTube Channel<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>Many companies don&#8217;t realize the importance of continuously evaluating the website from the visitor&#8217;s perspective. The catch is that it&#8217;s never &#8220;one type of visitor.&#8221; Considering where and how customers will pick up &#8220;scent&#8221; (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,11],"tags":[69,245,352,257],"class_list":["post-3765","post","type-post","status-publish","format-standard","hentry","category-cro","category-ecommerce","tag-ecommerce","tag-intermediate","tag-navigation","tag-webinar"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=3765"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/3765\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=3765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=3765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=3765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}