{"id":4044,"date":"2015-03-16T16:37:50","date_gmt":"2015-03-16T21:37:50","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=4044"},"modified":"2026-08-10T18:19:57","modified_gmt":"2026-08-10T18:19:57","slug":"a-bit-about-images-conversion-optimization","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/a-bit-about-images-conversion-optimization\/","title":{"rendered":"A Bit About Images &amp; Conversion Optimization"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4044\" class=\"elementor elementor-4044\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-205c7bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"205c7bcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b666e99\" data-id=\"4b666e99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-716a499 elementor-widget elementor-widget-text-editor\" data-id=\"716a499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat role do images play in your <a href=\"https:\/\/www.invespcro.com\/cro\/conversion-rate-by-industry\/\">conversion rate<\/a>?\n\nThe quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it\u2019s not an easy answer at all. If you search long enough, you\u2019re likely to find as many results showing <a href=\"http:\/\/unbounce.com\/a-b-testing\/shocking-results\/\">conversion rate reductions<\/a> as those that show increases.\n\n<a href=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/ConversionImages08.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-4051 alignleft\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/ConversionImages08.jpg\" alt=\"image from Unbounce test\" width=\"560\" height=\"164\" \/><\/a>\n\nThe other option is to run AB or <a href=\"https:\/\/www.invespcro.com\/blog\/what-is-multivariate-testing\/\">multivariate tests<\/a> yourself and see what works. But that&#8217;ll take a few weeks or months. And you\u2019ll have to test every image you use. So you\u2019re not likely to have an answer\u00a0before the end of the year &#8211; or decade.\n<\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/a-bit-about-images-conversion-optimization\/#more-4044\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading A Bit About Images &amp; Conversion Optimization\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>What role do images play in your conversion rate? The quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it\u2019s not an easy answer at all. If you search long enough, you\u2019re likely to find as many results showing conversion [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[308,43,363,45,69,65,245,364,365,109,81],"class_list":["post-4044","post","type-post","status-publish","format-standard","hentry","category-cro","tag-call-to-action","tag-cro","tag-conversion-path","tag-conversion-rate","tag-ecommerce","tag-images","tag-intermediate","tag-multivariate-tests","tag-product-shot","tag-resource","tag-value-proposition"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=4044"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4044\/revisions"}],"predecessor-version":[{"id":101163,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4044\/revisions\/101163"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=4044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=4044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=4044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}