{"id":4298,"date":"2015-04-03T10:29:22","date_gmt":"2015-04-03T15:29:22","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=4298"},"modified":"2026-08-11T13:23:26","modified_gmt":"2026-08-11T13:23:26","slug":"reducing-visitor-anxieties-increased-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/reducing-visitor-anxieties-increased-conversion-rate\/","title":{"rendered":"Reducing Visitor Anxieties Increased Conversion Rate By 108%"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4298\" class=\"elementor elementor-4298\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f8633a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f8633a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42126bc8\" data-id=\"42126bc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75a226ad elementor-widget elementor-widget-text-editor\" data-id=\"75a226ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The following case study was conducted to increase the <a href=\"https:\/\/www.invespcro.com\/cro\/conversion-rate-by-industry\/\">conversion rate<\/a> of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers\u2019 anxiety is important for successful <a href=\"https:\/\/www.invespcro.com\/cro\/\">conversion optimization<\/a>. This can be done by addressing customer\u2019s fears and questions about product quality, service quality, product description, website security, pricing and so on.<\/p><p><strong>The Company<\/strong><\/p><p>The company under study is one of USA\u2019s largest online furniture retailers operating offline since 1913. The website has an overall conversion rate of less than 1% and an average order value of $2,200. The bottleneck for conversion seems to be the product page as only 1.7% of visitors click the <strong>Add To Cart<\/strong> button.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/reducing-visitor-anxieties-increased-conversion-rate\/#more-4298\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Reducing Visitor Anxieties Increased Conversion Rate By 108%\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers\u2019 anxiety is important for successful conversion optimization. This can be done by addressing customer\u2019s fears and questions about product quality, service quality, product description, website security, pricing and so on. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[317,36],"tags":[85,318,69],"class_list":["post-4298","post","type-post","status-publish","format-standard","hentry","category-case-study","category-cro","tag-beginner","tag-case-study-2","tag-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=4298"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4298\/revisions"}],"predecessor-version":[{"id":101400,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4298\/revisions\/101400"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=4298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=4298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=4298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}