{"id":4312,"date":"2015-04-06T07:46:23","date_gmt":"2015-04-06T07:46:23","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=4312"},"modified":"2026-08-10T18:38:05","modified_gmt":"2026-08-10T18:38:05","slug":"5-ways-to-increase-conversion-rates-with-social-media","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/5-ways-to-increase-conversion-rates-with-social-media\/","title":{"rendered":"5 Ways to Increase Conversion Rates with Social Media"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4312\" class=\"elementor elementor-4312\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1ea5c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1ea5c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-280a6b5f\" data-id=\"280a6b5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35699974 elementor-widget elementor-widget-text-editor\" data-id=\"35699974\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s as old as social media themselves. The debate surrounding\u00a0social media ROI might just rage on forever.<\/p><p>On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment\u00a0and the revenue it generates. Done.<\/p><p>On the other side, mainly populated by<a href=\"https:\/\/www.invespcro.com\/blog\/social-media-influences-purchase-decisions\/\"> social marketers, community managers and influencers<\/a>, the point is made that direct financial return isn\u2019t the overriding purpose\u00a0of social media, and it\u2019s misguided to use direct ROI\u00a0as a measure of your social media marketing success.<\/p><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/www.invespcro.com\/blog\/5-ways-to-increase-conversion-rates-with-social-media\/#more-4312\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading 5 Ways to Increase Conversion Rates with Social Media\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>It\u2019s as old as social media themselves. The debate surrounding\u00a0social media ROI might just rage on forever. On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment\u00a0and the revenue it generates. Done. On the other side, mainly populated by social marketers, community managers and influencers, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[43,141,58,369,256,87,245,222,311,370,277,237,371,80,307],"class_list":["post-4312","post","type-post","status-publish","format-standard","hentry","category-cro","tag-cro","tag-conversion-rates","tag-conversions","tag-earned-media","tag-facebook","tag-general","tag-intermediate","tag-landing-pages","tag-list","tag-paid-advertising","tag-pinterest","tag-roi","tag-search-engine","tag-social-media","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=4312"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4312\/revisions"}],"predecessor-version":[{"id":101223,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4312\/revisions\/101223"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=4312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=4312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=4312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}