{"id":4312,"date":"2015-04-06T07:46:23","date_gmt":"2015-04-06T07:46:23","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=4312"},"modified":"2024-04-30T21:01:15","modified_gmt":"2024-04-30T21:01:15","slug":"5-ways-to-increase-conversion-rates-with-social-media","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/5-ways-to-increase-conversion-rates-with-social-media\/","title":{"rendered":"5 Ways to Increase Conversion Rates with Social Media"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>

It\u2019s as old as social media themselves. The debate surrounding\u00a0social media ROI might just rage on forever.<\/p>\n

On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment\u00a0and the revenue it generates. Done.<\/p>\n

On the other side, mainly populated by social marketers, community managers and influencers<\/a>, the point is made that direct financial return isn\u2019t the overriding purpose\u00a0of social media, and it\u2019s misguided to use direct ROI\u00a0as a measure of your social media marketing success.<\/p>\n

<\/p>\n

What\u2019s the ROI of Your Telephone?<\/strong><\/p>\n

Instead, social media ROI depends on the value of the marketing and sales tactics it fosters. Like your office telephone, which by itself produces little direct\u00a0ROI, social media are communication channels to\/from your customers. How you use your telephone and social channels determines your ROI, not the telephone or channels themselves.<\/p>\n

\"how<\/a><\/p>\n

From driving traffic to your site to post-sales support, there are many ways that social media can be used to provide\u00a0indirect ROI.<\/p>\n

Using Social Media for Conversion Optimization<\/strong><\/p>\n

If you use an end-to-end sales and marketing funnel, social media and conversions<\/a> couldn\u2019t be further apart. Social media is a linchpin of online awareness, or initial contact with a customer, and conversion happens when you close a sale or achieve your some other conversion goal. (If the you are thinking \u201cadvocacy\u201d right now, see point #5 below).<\/p>\n

In that way, social media\u2019s first role in increasing conversions and\/or improving conversion rates<\/a> is to:<\/p>\n

1. Create Awareness:<\/strong>\u00a0Almost 80% of digital marketing budgets are spent on attracting new customers<\/a>. And awareness is where that begins. Online, awareness comes from being found on search engines, through paid advertising, earned media and social media.<\/p>\n

Do you have an active YouTube channel? The fact that YouTube is the second largest search engine, and the second largest social media platform (some say it\u2019s the largest<\/a>) is the \u201cinvisible elephant\u201d in the digital marketing room.
\n\"youtube<\/a><\/p>\n

An \u201celephant\u201d because of the implications of its high ranking as a search engine, combined with social interaction and the ever-increasing popularity of visual content. \u201cInvisible\u201d because relatively few recognize the marketing power of that combination.<\/p>\n

YouTube aside, the best start you can give your company on social media, to create awareness and get more people to your landing pages<\/a> (and presumably more conversions) is to use the social platforms that best suit your business, make sure you have optimized account descriptions and, perhaps most importantly, keep each account active – and interactive – with relevant content and pertinent conversations.<\/p>\n

2. Choose the Best\u00a0Channels:<\/strong> Yes. The number of conversions you ultimately get from social media, and the value of those conversions, relies heavily on the platforms you choose. Here\u2019s a quick example:<\/p>\n