{"id":4348,"date":"2015-04-10T08:18:38","date_gmt":"2015-04-10T08:18:38","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=4348"},"modified":"2024-04-30T21:10:15","modified_gmt":"2024-04-30T21:10:15","slug":"better-cart-page-generates-12-more-conversions","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/better-cart-page-generates-12-more-conversions\/","title":{"rendered":"Better Cart Page Generates 12% More Conversions"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"videoClass\">\n<p><iframe title=\"Checkout Page Optimization Increased Conversion Rate by 12%\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2D_UprvIrLg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p>Certain elements of the conversion framework tend to weigh more heavily on the different\u00a0pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.<!--more--><\/p>\n<p>The tendency maybe\u00a0to optimize the cart and checkout process as a result, and I must be clear, we do not condone that. The cart and checkout are the final pages in the conversion process. A lot of persuasion must happen in advance in order\u00a0to maximize the number of visitors that actually reach the cart and checkout pages. However, one you do get to optimizing cart and checkout, there are some important key considerations to lower cart abandonment rates and increase buyer momentum:<\/p>\n<ol style=\"width: 100%; float: left; margin-bottom: 10px; list-style: unset; font-size: 16px; margin-left: 17px;\">\n<li>Increase page scent through decluttering<\/li>\n<li>Increase trust, value, and urgency on the page through contributing elements and language<\/li>\n<li>Mitigate FUDs through a stepped process<\/li>\n<\/ol>\n<p>In the above video, we discussed the research and findings behind the delicate balance between trust and urgency on the cart page and how following these steps, you can see uplifts of over 10% on your cart page.<\/p>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/slideshare-logo.png\"><img decoding=\"async\" class=\" wp-image-3766 alignleft\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/slideshare-logo.png\" alt=\"slideshare-logo\" width=\"27\" height=\"27\" \/><\/a><a href=\"http:\/\/www.slideshare.net\/invesp?utm_campaign=profiletracking&amp;utm_medium=sssite&amp;utm_source=ssslideview\">Subscribe and download the slides on SlideShare<\/a><\/p>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/YouTube-Transparent-Logo.png\"><img decoding=\"async\" class=\" wp-image-3767 alignleft\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/YouTube-Transparent-Logo.png\" alt=\"YouTube-Transparent-Logo\" width=\"51\" height=\"21\" \/><\/a><a href=\"https:\/\/www.youtube.com\/watch?v=2D_UprvIrLg\">Subscribe to our YouTube Channel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Certain elements of the conversion framework tend to weigh more heavily on the different\u00a0pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[317],"tags":[85,372,106,78,43,68,69,257],"class_list":["post-4348","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-beginner","tag-cart","tag-cart-abandonment","tag-conversion","tag-cro","tag-e-commerce","tag-ecommerce","tag-webinar"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=4348"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4348\/revisions"}],"predecessor-version":[{"id":98224,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4348\/revisions\/98224"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=4348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=4348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=4348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}