{"id":4683,"date":"2015-06-06T08:52:08","date_gmt":"2015-06-06T13:52:08","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=4683"},"modified":"2015-06-06T08:52:08","modified_gmt":"2015-06-06T13:52:08","slug":"email-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/email-marketing-statistics\/","title":{"rendered":"Email Marketing \u2013 Statistics and Trends [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015.\u00a0 That\u2019s incredible. We have this and other scintillating facts in our infographic, \u201cEmail Marketing \u2013 Statistics and Trends\u201d Check it out.<\/p>\n<p><!--more--><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/email-marketing-statistics.jpg\" alt=\"Email Marketing Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/services\/landing-page-optimization\/\">Invesp landing page optimization<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea>&lt;a href=&#8221;https:\/\/www.invespcro.com\/email-marketing-statistics.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/email-marketing-statistics.jpg&#8221; alt=&#8221;Email Marketing Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt;<\/textarea><\/p>\n<p>The number of worldwide email accounts is projected to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018<\/p>\n<p><strong>Types of E-mail We Receive<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"223\"><strong>Email Type<\/strong><\/td>\n<td width=\"223\"><strong>Percentage<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"223\"><\/td>\n<td width=\"223\"><\/td>\n<\/tr>\n<tr>\n<td width=\"223\">Promotional<\/td>\n<td width=\"223\">53.5%<\/td>\n<\/tr>\n<tr>\n<td width=\"223\">Transactional<\/td>\n<td width=\"223\">28.3%<\/td>\n<\/tr>\n<tr>\n<td width=\"223\">Personal<\/td>\n<td width=\"223\">18.2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>U.S. companies send an average of 1.47 million emails per month. Out of this number, the percentage of marketing emails (59%) is 18% more than the transactional e-mails (41%)<\/p>\n<p>46% of email users receive fewer than 5 promotional emails per day<\/p>\n<p><strong>Percentage Of Promotional E-mails Received Per Day<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"259\"><strong>Promotional E-mails Received Per Day<\/strong><\/td>\n<td width=\"187\"><strong>Percentage<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"259\"><\/td>\n<td width=\"187\"><\/td>\n<\/tr>\n<tr>\n<td width=\"259\">Less than 5<\/td>\n<td width=\"187\">46%<\/td>\n<\/tr>\n<tr>\n<td width=\"259\">6-10<\/td>\n<td width=\"187\">25%<\/td>\n<\/tr>\n<tr>\n<td width=\"259\">11-15<\/td>\n<td width=\"187\">9%<\/td>\n<\/tr>\n<tr>\n<td width=\"259\">16-20<\/td>\n<td width=\"187\">6%<\/td>\n<\/tr>\n<tr>\n<td width=\"259\">More than 20<\/td>\n<td width=\"187\">14%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Email is 40 times more successful at <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\">acquiring new clients<\/a> than either Facebook or Twitter.<\/p>\n<p>81% of surveyed US digital shoppers said they were at least somewhat likely to make additional purchases, either online or at a store, as a result of targeted emails<\/p>\n<p>42% of businesses say email is one of their most <a href=\"https:\/\/www.invespcro.com\/blog\/its-a-lead-generation-form-conversion-optimization-ambush\/\">effective lead generation<\/a> channels. And for B2B marketers, 88% cite email as the most effective lead generation tactic.<\/p>\n<p>73% of marketers agree that email marketing is the core to their business.<\/p>\n<p>72% of online adults in the US send or receive personal emails via their smartphones at least weekly.<\/p>\n<p>A third of marketers say their subscribers read emails on mobile devices at least 50% of the time.<\/p>\n<p>59% of marketers plan to increase their email marketing budgets in 2015.<\/p>\n<p>For 69.7% of US internet users, email is the preferred method of communicating with businesses.<\/p>\n<p>20% of marketers say that the primary revenue source of businesses is linked directly to email operations.<\/p>\n<p>70% of email readers open emails from a brand or company in search of a deal, discount, or coupon.<\/p>\n<p>You are 6 times more likely to get a click-through from an email campaign than you are from a tweet<\/p>\n<p>E-mail has the highest conversion rate (66%), when compared to social, direct mail and more for purchases made as a result of receiving a marketing message.<\/p>\n<p>Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings.<\/p>\n<p><strong>Open Rates For Emails With Personalized Subject Lines By Industry<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"251\"><strong> \u00a0 Industry<\/strong><\/td>\n<td width=\"251\"><strong>Open Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"251\"><\/td>\n<td width=\"251\"><\/td>\n<\/tr>\n<tr>\n<td width=\"251\">Travel<\/td>\n<td width=\"251\">65%<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">Multi-channel retailers<\/td>\n<td width=\"251\">37%<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">Catalogers<\/td>\n<td width=\"251\">34%<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">Business Products and Services<\/td>\n<td width=\"251\">27%<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">Media and Entertainment<\/td>\n<td width=\"251\">15%<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">Consumer Products and services<\/td>\n<td width=\"251\">6%<\/td>\n<\/tr>\n<tr>\n<td width=\"251\">Publishers<\/td>\n<td width=\"251\">1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Mobile clicks now account for almost 40% of all email clicks, a 10% Year-on-Year increase.The average revenue per mobile click equaled $0.40. This is more than double the desktop\u2019s average revenue per click, which amounted to $0.19.<\/p>\n<p>Email marketers using responsive design saw a 40% higher CTO rate versus non-responsive marketing emails.<\/p>\n<p>Featured Image Source &#8211; https:\/\/www.flickr.com\/photos\/epublicist\/8585151633<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015.\u00a0 That\u2019s incredible. We have this and other scintillating facts in our [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,35],"tags":[85,107,87,88,89],"class_list":["post-4683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","category-sales-marketing","tag-beginner","tag-email","tag-general","tag-infographic","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=4683"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/4683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/4684"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=4683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=4683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=4683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}