{"id":4803,"date":"2015-06-30T06:50:16","date_gmt":"2015-06-30T11:50:16","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=4803"},"modified":"2024-05-07T16:34:11","modified_gmt":"2024-05-07T16:34:11","slug":"increase-mobile-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/increase-mobile-conversion-rate\/","title":{"rendered":"6 Out-of-the-Box Ideas To Increase Mobile Conversions"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>

Whenever a new medium comes along, whether it be to communicate or sell, our initial reaction is to apply the conventions of the old media to the new one and see what happens.<\/p>\n

Many of the first television broadcasts were simply radio programs performed before a camera. And our first stabs at ecommerce were dominated by online shopping malls that imitated their suburban predecessors. While a few still exist, they are by no means the model of current ecommerce.<\/p>\n

After 20 years, we still haven\u2019t learned enough about ecommerce to get average conversion rates into the high single digits.<\/strong> The reasons are at least partly related to our insistence on applying old thought patterns to a new way of selling.<\/p>\n

Retailing used to be a relatively simple concept. You open a store, you advertise, shoppers visit your store and some buy. Awareness, interest, desire, action. While the purists will be quick to point out that we have left out a few details in that quick scenario, the point is that before online browsing and shopping, bricks and mortar retail was a relatively straight-line pursuit.<\/p>\n

And that\u2019s the mind-shift that we are only just beginning to grasp.<\/strong> Versus regular retail, there are exponentially more tipping points, some on tangents to others, between online shoppers and their conversion. Each point is a minefield of issues that no retailer had to deal with until relatively recently, from the security of personal data to the ability of shoppers to flit from one store to another in mere seconds.<\/p>\n

And Then Mobile Devices Came Along<\/strong><\/p>\n

As if the old straight line of retail hadn\u2019t been warped and splintered enough by ecommerce, mobile devices shifted our thought parameters yet again – even before we\u2019ve really defined the ecommerce playing field.<\/p>\n

What Does All This Have To Do With Improving Your Mobile Conversions?<\/strong><\/p>\n

First, the term \u201cmobile devices\u201d usually refers to tablets and smartphones. But the facts show significant differences between the two for ecommerce. How many times have you seen anyone comparing products\/prices using their iPad in a store? And there are big differences in their ecommerce conversion numbers.<\/p>\n