{"id":5142,"date":"2015-09-08T08:33:24","date_gmt":"2015-09-08T13:33:24","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=5142"},"modified":"2015-09-08T08:33:24","modified_gmt":"2015-09-08T13:33:24","slug":"how-branding-influences-purchase-decisions-infographic","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/how-branding-influences-purchase-decisions-infographic\/","title":{"rendered":"How Branding Influences Purchase Decisions [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic &#8220;How Branding Influences Purchase Decisions&#8221; for latest statistics on how brands are influencing the shopping behavior of online consumers.<\/p>\n<p><!--more--><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/how-branding-influences-purchase-decisions.jpg\" alt=\"How Branding Influences Purchase Decisions\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\" rel=\"dofollow\">Invesp<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea>&lt;a href=&#8221;https:\/\/www.invespcro.com\/how-branding-influences-purchase-decisions.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/how-branding-influences-purchase-decisions.jpg&#8221; alt=&#8221;How Branding Influences Purchase Decisions&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp&lt;\/a&gt;<\/textarea><\/p>\n<p>38 percent of moms are more likely to buy products from brands that other women \u2018Like\u2019 on Facebook.<\/p>\n<p>77% of brand conversations on social media are people looking for advice, information, or help.<\/p>\n<p>Brands that inspire a higher emotional intensity receive 3x as much WOM (word-of-mouth) as less emotionally-connected brands.<\/p>\n<p>&nbsp;<\/p>\n<p>Percentage of Brand Loyalty by Category and Gender<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"170\">Category<\/td>\n<td width=\"170\">Men<\/td>\n<td width=\"170\">Women<\/td>\n<\/tr>\n<tr>\n<td width=\"170\"><\/td>\n<td width=\"170\"><\/td>\n<td width=\"170\"><\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Apparel<\/td>\n<td width=\"170\">30%<\/td>\n<td width=\"170\">16%<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Automobiles<\/td>\n<td width=\"170\">48%<\/td>\n<td width=\"170\">40%<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Financial services and investments<\/td>\n<td width=\"170\">43%<\/td>\n<td width=\"170\">34%<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Home Electronics<\/td>\n<td width=\"170\">34%<\/td>\n<td width=\"170\">27%<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Hotel and Resort<\/td>\n<td width=\"170\">32%<\/td>\n<td width=\"170\">21%<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Household appliances<\/td>\n<td width=\"170\">25%<\/td>\n<td width=\"170\">18%<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Smartphones and tablets<\/td>\n<td width=\"170\">47%<\/td>\n<td width=\"170\">43%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Which Brand Attributes matter the most<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"217\">Brand Attribute<\/td>\n<td width=\"217\">%age<\/td>\n<\/tr>\n<tr>\n<td width=\"217\"><\/td>\n<td width=\"217\"><\/td>\n<\/tr>\n<tr>\n<td width=\"217\">Trustworthiness<\/td>\n<td width=\"217\">31%<\/td>\n<\/tr>\n<tr>\n<td width=\"217\">Creativeness<\/td>\n<td width=\"217\">29%<\/td>\n<\/tr>\n<tr>\n<td width=\"217\">Intelligence<\/td>\n<td width=\"217\">23%<\/td>\n<\/tr>\n<tr>\n<td width=\"217\">Authenticity<\/td>\n<td width=\"217\">22%<\/td>\n<\/tr>\n<tr>\n<td width=\"217\">Confidence<\/td>\n<td width=\"217\">21%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins,<\/p>\n<p>4 in 10 Americans Have Boycotted A Brand In the Past Year Due to Its Irresponsible Behavior<\/p>\n<p>38 percent of people have recommended a brand they &#8220;like&#8221; or follow on a social network.<\/p>\n<p>84 percent of B2B marketers listed brand awareness as the key content marketing goal for their business.<\/p>\n<p>64% of respondents would open an email simply because they trusted the brand<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic &#8220;How Branding Influences Purchase Decisions&#8221; for latest statistics on how brands are influencing the shopping behavior of online [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,231,256,87,88,80,89,428],"class_list":["post-5142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-beginner","tag-branding","tag-facebook","tag-general","tag-infographic","tag-social-media","tag-statistics","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/5142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=5142"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/5142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/5385"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=5142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=5142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=5142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}