{"id":5683,"date":"2015-11-15T06:00:41","date_gmt":"2015-11-15T11:00:41","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=5683"},"modified":"2026-01-21T03:37:17","modified_gmt":"2026-01-21T03:37:17","slug":"be-a-spy-4-more-useful-tips-to-make-your-landing-pages-more-customer-specific","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/be-a-spy-4-more-useful-tips-to-make-your-landing-pages-more-customer-specific\/","title":{"rendered":"Be a Spy & 4 More Useful Tips to Make Your Landing Pages More Customer-Centric"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>

Imagine that you could personally greet every potential customer; get a deep understanding of what she\u2019s looking for, and why, and present her with the perfect solution – at the right price. Imagine the great referrals you\u2019d get. Imagine how simple and easy it would be to grow your business. Imagine the awesome sales charts!<\/p>\n

OK, let\u2019s get back to reality.<\/p>\n

While having the perfect solution to every client\u2019s need may be a dream, digital marketing lets you get closer to it than any other marketing media. Landing pages are your opportunity to tailor your offer to increasingly thinner, more precise market segments. You can\u2019t optimize a landing page<\/a> for each customer, but you should do so for as many different segments and conversion paths as your resources allow. Here are a few tips to show you how:<\/p>\n

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1. Start with Espionage<\/strong> – Perhaps the most difficult hurdle on the road to landing page optimization is finding the starting point. It\u2019s a good idea to research blog posts and case studies from across the web, but don\u2019t use your findings as the exclusive indicator of where to begin. They tend to be general in their advice, and tailoring your landing pages is more than having an orange call-to-action button.<\/p>\n

Chances are that your competitors are on the road to optimization, too. There\u2019s nothing wrong with spying to find out what works and what doesn\u2019t, specific to your marketplace.<\/p>\n

With a thorough competitor analysis<\/a>, you can discover your competitors\u2019 lead generation practices, landing page optimization tactics, pricing policies, and more.<\/p>\n

And don\u2019t forget to \u201cspy\u201d on your customers too. Social media analysis shows you where they congregate and what their interests are so you can add segment-specific context to your landing page content.<\/p>\n

2. Use Best Practices<\/strong> – Incredibly, there still exists entire industry sectors that use relatively undeveloped web marketing techniques. It means that even a good competitor analysis might not reveal the best way to optimize your pages.<\/p>\n

Fortunately, there\u2019s a wealth of information online that points to a variety of best landing page practices. Here are just a few:<\/p>\n