{"id":6062,"date":"2016-01-18T09:37:09","date_gmt":"2016-01-18T14:37:09","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=6062"},"modified":"2026-01-20T02:07:36","modified_gmt":"2026-01-20T02:07:36","slug":"31-e-commerce-conversion-rate-optimization-ideas-you-must-try","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/31-e-commerce-conversion-rate-optimization-ideas-you-must-try\/","title":{"rendered":"31 E-commerce Conversion Rate Optimization Ideas You Must Try"},"content":{"rendered":"Reading Time: <\/span> 23<\/span> minutes<\/span><\/span>

Like most eCommerce store owners, optimizing conversion rate of your e-commerce website<\/strong> is probably high on your list. The problem, however, is figuring out what exactly you need to optimize on your e-commerce website to improve its conversion rate. From copy and design to social media and checkout process, there are so many things you can test that can add to your bottomline.<\/p>\n

In this detailed post, we\u2019ll give you a long list of ecommerce conversion rate optimization<\/a> ideas you must try increase the conversion rate of your e-commerce website.\u00a0<\/strong><\/p>\n

Design Testing Ideas<\/b><\/h2>\n

Changing your e-commerce website design<\/a> to make it easier for customers to buy your products can have a strong and immediate impact on your conversion rate<\/a>. Unfortunately, design testing is also very open-ended and can be tricky to get it right.<\/p>\n

To make your job easier, we\u2019ve compiled a few A\/B design testing ideas<\/a> you can try out right now:<\/p>\n

1. Use pictures of people<\/b><\/h3>\n

Human beings are naturally drawn to images of people. In one study<\/a>, sites that had images of people with clear facial features scored substantially higher than sites without any human photos in terms of trustworthiness. This effect was strong across cultures and regions.<\/p>\n

In another study<\/a>, eCommerce stores that used videos and images of actual people were deemed \u2018more trustworthy\u2019.<\/p>\n

For example, in one test<\/a> for an online art gallery, showing the artist\u2019s face instead of their paintings increased conversion rate by 95%.<\/p>\n

Before:<\/i><\/p>\n

\"Use<\/div>\n

After:<\/i><\/p>\n

\"Use<\/div>\n

2. Direct users to your CTA with images<\/b><\/h3>\n

Eye tracking studies show that your users will focus attention on wherever the people in your images are looking.<\/p>\n

For example, in this popular test<\/a>, when the model looks at the product, the product gets maximum attention. When the model looks at the user, the model herself gets more attention.<\/p>\n

\"CTA<\/div>\n
<\/div>\n

In another study, when a picture of a baby was used on a page, users focused on the baby, not the text surrounding it.<\/p>\n

\"Call<\/div>\n

When this picture was changed to direct the baby\u2019s gaze on the surrounding text, more people looked at the text than the baby:<\/p>\n

\"call-to-action-bay-image\"<\/div>\n

You can use this to your advantage by using images where the models are looking directly at key areas of the site you want your users to focus on (such as a CTA).<\/p>\n

For example, on RalphLauren.com, the model is looking directly at the CTA on the homepage:<\/p>\n

\"ralph-lauren-call-to-action\"<\/div>\n

3. Make better use of above-the-fold area<\/b><\/h3>\n

Most of your users will see only the \u2018above the fold area\u2019 (i.e. the area within view without scrolling down a page) before bouncing off your site.<\/p>\n

According to tests conducted by Nielsen<\/a>, users spend 80% of their time looking at information above the fold. Even if they scroll, they give only 20% of their attention to anything below the fold.<\/p>\n

\"above<\/div>\n

In your design, it\u2019s crucial that you make better use of your above the fold area. Unless it\u2019s absolutely necessary, this area should focus exclusively on selling your products.<\/p>\n

In one test<\/a>, removing an annoying banner from above the fold led to a 43% increase in conversions.<\/p>\n

\"simcity-banner\"<\/div>\n

Try doing something similar for your own site.<\/p>\n

4. Design each page with one conversion goal<\/b><\/h3>\n

Design clarity is the foundation of customer trust<\/a> and loyalty online.<\/p>\n

As soon as a customer lands on a page, he should know three things immediately:<\/p>\n