{"id":6541,"date":"2016-03-22T01:57:26","date_gmt":"2016-03-22T06:57:26","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=6541"},"modified":"2016-03-22T01:57:26","modified_gmt":"2016-03-22T06:57:26","slug":"email-subject-lines-statistics-and-trends","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/","title":{"rendered":"Email Subject Lines &#8211; Statistics and Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Did you know 47% of email recipients open email based on the subject line whereas\u00a0 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on E-mail subject lines for latest statistics and trends.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/email-subject-lines.png\" alt=\"Email Subject Lines Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp Conversion Optimization<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/email-subject-lines.png&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/email-subject-lines.png&#8221; alt=&#8221;Email Subject Lines Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Consulting&lt;\/a&gt;<\/textarea><\/p>\n<p><strong>Open rate by number of words in E-mail subject line<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"269\">Number of words<\/td>\n<td width=\"269\">Open rate<\/td>\n<\/tr>\n<tr>\n<td width=\"269\"><\/td>\n<td width=\"269\"><\/td>\n<\/tr>\n<tr>\n<td width=\"269\">0-5<\/td>\n<td width=\"269\">16%<\/td>\n<\/tr>\n<tr>\n<td width=\"269\">6-10<\/td>\n<td width=\"269\">21%<\/td>\n<\/tr>\n<tr>\n<td width=\"269\">11-15<\/td>\n<td width=\"269\">14%<\/td>\n<\/tr>\n<tr>\n<td width=\"269\">16-20<\/td>\n<td width=\"269\">12%<\/td>\n<\/tr>\n<tr>\n<td width=\"269\">21-25<\/td>\n<td width=\"269\">9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>Open rates with recipients name in E-mail subject line<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"269\">Name<\/td>\n<td width=\"269\">Open rate<\/td>\n<\/tr>\n<tr>\n<td width=\"269\"><\/td>\n<td width=\"269\"><\/td>\n<\/tr>\n<tr>\n<td width=\"269\">With name<\/td>\n<td width=\"269\">18.30%<\/td>\n<\/tr>\n<tr>\n<td width=\"269\">Without name<\/td>\n<td width=\"269\">15.70%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u00a0<\/strong><\/p>\n<p>18.7% decrease in open rates when the word \u201cnewsletter\u201d is used in subject lines.<\/p>\n<p>Emails with \u201cFree\u201d in the subject line were opened 10% more than those without.<\/p>\n<p>Emails with \u201cfw:\u201d in the subject line were opened 17% less than those without.<\/p>\n<p>Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>Did you know 47% of email recipients open email based on the subject line whereas\u00a0 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,107,449,87,88,89],"class_list":["post-6541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-beginner","tag-email","tag-email-subject-lines","tag-general","tag-infographic","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/6541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=6541"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/6541\/revisions"}],"predecessor-version":[{"id":97875,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/6541\/revisions\/97875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/6545"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=6541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=6541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=6541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}