{"id":6618,"date":"2016-04-18T01:39:40","date_gmt":"2016-04-18T06:39:40","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=6618"},"modified":"2024-02-01T12:55:19","modified_gmt":"2024-02-01T12:55:19","slug":"state-of-omnichannel-shopping","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/state-of-omnichannel-shopping\/","title":{"rendered":"The State of Omnichannel Shopping \u2013 Statistics and Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>With customers continuing to get more comfortable with omnichannel shopping, it has become one of the key driving factors of future in-store and online shopping experiences.<\/p>\n<p>Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to <a class=\"cf_div_theme_dark\" href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\">customer retention rate<\/a> of 33% for companies with weak omnichannel <a href=\"https:\/\/www.figpii.com\/blog\/what-is-customer-engagement-and-how-do-you-measure-it\/\">customer engagement<\/a>. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on &#8220;The state of Omnichannel shopping&#8221; for the latest statistics and trends.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/omnichannel-shopping.png\" alt=\"The state of omnichannel shopping\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by <a href=\"https:\/\/www.invespcro.com\/\">Invesp Conversion and Landing Page Optimization<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website. Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/omnichannel-shopping.png&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/omnichannel-shopping.png&#8221; alt=&#8221;The state of omnichannel shopping&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Consulting&lt;\/a&gt;<\/textarea><\/p>\n<p>72% of digital shoppers consider in-store experience as the most important channel when making a purchase.<\/p>\n<p>71% of in-store shoppers who use <a href=\"https:\/\/www.invespcro.com\/blog\/smartphones-influence-shopping-behavior\/\">smartphones for research<\/a> say their device has become more important to their in-store experience<\/p>\n<p>Shoppers who buy from a business both in-store and online have a 30% higher lifetime value than those who shop using only one channel<\/p>\n<p>70% of US online shoppers said that they have used buy online and picked up in-store services.<\/p>\n<p>Smartphones now influence more than 28% of US retail sales.<\/p>\n<p>Top Omnichannel Retail capabilities according to Digital Shoppers<\/p>\n<table style=\"width: 720px;\">\n<tbody>\n<tr>\n<td style=\"width: 624px;\"><strong>\u00a0 Capability<\/strong><\/td>\n<td style=\"width: 90px;\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 624px;\">Ability to check the availability of products prior visiting to the store<\/td>\n<td style=\"width: 90px;\">82%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 624px;\">Ability to buy or reserve a product online via smartphone and pick up in-store<\/td>\n<td style=\"width: 90px;\">57%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 624px;\">Stored profile information is available across all channels for easy access<\/td>\n<td style=\"width: 90px;\">50%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 624px;\">Consistent, personalized shopping experience from one channel to next<\/td>\n<td style=\"width: 90px;\">47%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 624px;\">Usage of social media for access across the channels<\/td>\n<td style=\"width: 90px;\">24%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Top Omnichannel Shopping Product Categories by % Age of consumers<\/p>\n<table style=\"width: 921px;\">\n<tbody>\n<tr>\n<td style=\"width: 609px;\"><strong>\u00a0Product categories<\/strong><\/td>\n<td style=\"width: 304px;\"><strong>%age of online consumers who have mixed online and offline shopping<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 609px;\">Consumer Electronics<\/td>\n<td style=\"width: 304px;\">65%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 609px;\">Apparel<\/td>\n<td style=\"width: 304px;\">64%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 609px;\">Toys<\/td>\n<td style=\"width: 304px;\">63%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 609px;\">Home Appliances<\/td>\n<td style=\"width: 304px;\">58%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 609px;\">Auto<\/td>\n<td style=\"width: 304px;\">57%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 609px;\">Home Improvement<\/td>\n<td style=\"width: 304px;\">57%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 609px;\">Mobile Devices<\/td>\n<td style=\"width: 304px;\">54%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 609px;\">Financial Services<\/td>\n<td style=\"width: 304px;\">49%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 609px;\">Beauty &amp; Personal<\/td>\n<td style=\"width: 304px;\">39%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 609px;\">Healthcare services<\/td>\n<td style=\"width: 304px;\">35%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>With customers continuing to get more comfortable with omnichannel shopping, it has become one of the key driving factors of future in-store and online shopping experiences. Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6623,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,87,88,454,455,89],"class_list":["post-6618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-beginner","tag-general","tag-infographic","tag-omnichannel-customer-engagement","tag-omnichannel-shopping","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/6618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=6618"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/6618\/revisions"}],"predecessor-version":[{"id":98002,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/6618\/revisions\/98002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/6623"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=6618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=6618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=6618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}