{"id":7056,"date":"2016-07-28T12:08:25","date_gmt":"2016-07-28T17:08:25","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=7056"},"modified":"2016-07-28T12:08:25","modified_gmt":"2016-07-28T17:08:25","slug":"the-state-of-ab-testing","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/the-state-of-ab-testing\/","title":{"rendered":"The State of A\/B Testing [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>A\/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic &#8220;The State of A\/B Testing&#8221; for latest A\/B testing statistics and trends.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/ab-testing-2.jpg\" alt=\"The state of A\/B Testing\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp Conversions<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/ab-testing-2.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/ab-testing-2.jpg&#8221; alt=&#8221;The state of A\/B Testing&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Consulting&lt;\/a&gt;<\/textarea><\/p>\n<p>A\/B testing is the second most popular CRO method after customer journey analysis<\/p>\n<p>71%of companies are doing two or more tests per month<\/p>\n<p>Testing areas:<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"312\">Website<\/td>\n<td width=\"312\">77% of companies<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">Landing page<\/td>\n<td width=\"312\">60% of companies<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">Email<\/td>\n<td width=\"312\">59% of companies<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">Paid search<\/td>\n<td width=\"312\">58% of companies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/your-complete-guide-to-call-to-action-button-plus-a-bonus-with-free-200-effective-cta-buttons\/\">Call-to-action buttons<\/a> have become the most popular website elements for testing<\/p>\n<p>But only 44% of companies use split testing software<\/p>\n<p>58% of companies use A\/B testing\u00a0\u00a0for conversion rate optimization and 35% of companies plan to use A\/B testing for conversion rate optimization.<\/p>\n<p>60% of companies believe that A\/B testing is \u201chighly valuable\u201d for conversion optimization.<\/p>\n<p>63% of companies believe that is it not difficult to implement A\/B testing while 7% believe that A\/B testing is very difficult to implement.<\/p>\n<p>A\/B testing is the most used testing for desktop websites, when <a href=\"https:\/\/www.invespcro.com\/blog\/user-testing\/\">user testing<\/a> is the most popular one for mobile and desktop.<\/p>\n<p>Only 1 out of 8 <a href=\"https:\/\/www.invespcro.com\/ab-testing\/\">A\/B tests have driven significant change<\/a><\/p>\n<p>Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction<\/p>\n<p>It turns out that A\/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>A\/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic &#8220;The State of A\/B Testing&#8221; for latest A\/B testing statistics and trends. Infographic by- Invesp Conversions To Publish this Image on your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,12],"tags":[103,85,87,88],"class_list":["post-7056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-infographics","tag-ab-testing","tag-beginner","tag-general","tag-infographic"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=7056"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/7063"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=7056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=7056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=7056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}