{"id":7109,"date":"2016-08-10T11:14:14","date_gmt":"2016-08-10T16:14:14","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=7109"},"modified":"2016-08-10T11:14:14","modified_gmt":"2016-08-10T16:14:14","slug":"mobile-search-engine-advertising","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/mobile-search-engine-advertising\/","title":{"rendered":"Mobile Search Engine Advertising \u2013 Statistics and Trends [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019.\u00a0 88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing (3%) and Yahoo (1%). Check out our infographic on &#8220;Mobile Search Engine Advertising&#8221; for latest statistics and trends.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/mobile-search-engine-advertising.jpg\" alt=\"Mobile search engine advertising\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp Conversion and Landing Page Optimization Company<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/mobile-search-engine-advertising.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/mobile-search-engine-advertising.jpg&#8221; alt=&#8221;Mobile search engine advertising&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Consulting&lt;\/a&gt;<\/textarea><br \/>\nEstimated US Mobile Search Ad Spending<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"319\">\u00a0\u00a0 Year<\/td>\n<td width=\"319\">Mobile search ad spending (in Billions)<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><\/td>\n<td width=\"319\"><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2014<\/td>\n<td width=\"319\">$8.72<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2015<\/td>\n<td width=\"319\">$13.62<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2016<\/td>\n<td width=\"319\">$18.54<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2017<\/td>\n<td width=\"319\">$22.18<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2018<\/td>\n<td width=\"319\">$25.11<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2019<\/td>\n<td width=\"319\">$28.25<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Estimated Mobile Search Spend Share by Device<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"319\">\u00a0\u00a0 Device<\/td>\n<td width=\"319\">%age<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><\/td>\n<td width=\"319\"><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Smartphones<\/td>\n<td width=\"319\">64%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Tablets<\/td>\n<td width=\"319\">36%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Google drove 95% of all US paid search ad clicks on mobile.<\/p>\n<p>Estimated Share of Mobile Paid Clicks by Device<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"230\">Search Engine<\/td>\n<td width=\"211\">Smartphone<\/td>\n<td width=\"198\">Tablet<\/td>\n<\/tr>\n<tr>\n<td width=\"230\"><\/td>\n<td width=\"211\"><\/td>\n<td width=\"198\"><\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Google<\/td>\n<td width=\"211\">95%<\/td>\n<td width=\"198\">84%<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Bing<\/td>\n<td width=\"211\">3%<\/td>\n<td width=\"198\">13%<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Yahoo<\/td>\n<td width=\"211\">1%<\/td>\n<td width=\"198\">3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Estimated Google Mobile Search Ad Revenue<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"230\">Year<\/td>\n<td width=\"211\">Amount in Billions<\/td>\n<td width=\"198\">%age of total ad revenue<\/td>\n<\/tr>\n<tr>\n<td width=\"230\"><\/td>\n<td width=\"211\"><\/td>\n<td width=\"198\"><\/td>\n<\/tr>\n<tr>\n<td width=\"230\">2014<\/td>\n<td width=\"211\">$5.93<\/td>\n<td width=\"198\">28.7%<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">2015<\/td>\n<td width=\"211\">$8.54<\/td>\n<td width=\"198\">36.6%<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">2016<\/td>\n<td width=\"211\">$11.45<\/td>\n<td width=\"198\">45.7%<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">2017<\/td>\n<td width=\"211\">$13.74<\/td>\n<td width=\"198\">51.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>75% of Google Mobile Search ad revenue came from Apple devices<\/p>\n<p>Phone based CPCs cost 24% less than desktop and have a 40% higher CTR<\/p>\n<p>&nbsp;<\/p>\n<p>88% of clicks on mobile search ads are incremental to organic clicks (Note &#8211; \u201cIncremental Clicks\u201d mean Mobile Organic Clicks driven by Mobile Search Ads)<\/p>\n<p>Incremental Mobile Clicks By Industry<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"319\">\u00a0 Industry<\/td>\n<td width=\"319\">%age<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><\/td>\n<td width=\"319\"><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Automotive<\/td>\n<td width=\"319\">86%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Business &amp; Industrial<\/td>\n<td width=\"319\">94%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Classified &amp; Local<\/td>\n<td width=\"319\">97%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Consumer Packaged Goods<\/td>\n<td width=\"319\">86%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Education &amp; Government<\/td>\n<td width=\"319\">94%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Finance<\/td>\n<td width=\"319\">87%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Healthcare<\/td>\n<td width=\"319\">83%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Media &amp; Entertainment<\/td>\n<td width=\"319\">86%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Retail<\/td>\n<td width=\"319\">86%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Service (all verticals)<\/td>\n<td width=\"319\">82%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Travel<\/td>\n<td width=\"319\">85%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Technology<\/td>\n<td width=\"319\">90%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019.\u00a0 88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7116,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,87,88,466,467,89],"class_list":["post-7109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-beginner","tag-general","tag-infographic","tag-mobile-search-engine-ads","tag-mobile-search-engine-advertising","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=7109"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/7116"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=7109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=7109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=7109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}