{"id":7245,"date":"2016-09-26T10:15:49","date_gmt":"2016-09-26T15:15:49","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=7245"},"modified":"2025-02-26T13:32:59","modified_gmt":"2025-02-26T13:32:59","slug":"effective-conversion-optimization-techniques","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/effective-conversion-optimization-techniques\/","title":{"rendered":"6 Underrated but Effective Conversion Optimization Techniques"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Most <a href=\"https:\/\/www.invespcro.com\/cro\/\">conversion rate optimization<\/a> (CRO) strategies follow the same formula: tweak an element (like color, size, or copy), run A\/B tests, and optimize based on the results.<\/p>\n<p>While these CRO techniques work, they can also be difficult to pull off. Plus, since most of your competitors are already using them, they give no real competitive edge.<\/p>\n<p>But what if you could boost conversions using lesser-known tactics many businesses overlook?<\/p>\n<p>In this post, discover nine underrated yet highly effective conversion rate optimization strategies that can help you stand out and drive better results.<\/p>\n<h2>1. Implement smart live chat prompts<\/h2>\n<p>According to statistics, <a href=\"https:\/\/www.invespcro.com\/blog\/live-chat-customer-support\/\">63% of consumers<\/a> are more likely to return to a website that offers live chat. When used strategically, live chat can be a conversion machine. The trick is using smart prompts to engage website visitors at the right time with the right message.<\/p>\n<p>Think of it like a luxury retail experience. Imagine walking into a high-end boutique. The sales associate doesn\u2019t bombard you, but the moment you seem unsure, they step in with helpful suggestions. A well-timed live chat prompt does the same thing online, helping visitors overcome doubts and make confident buying decisions<\/p>\n<p>Here\u2019s how you can use AI-powered chat prompts to boost conversions:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Trigger prompts based on user behavior.<\/b> Use behavioral triggers to personalize chat interactions and engage visitors when they perform an action on your site. For example, if a visitor spends over 60 seconds on the pricing page, your live chatbot can instantly ask,<i> &#8220;Hey there! Do you need help finding the best plan for your needs?&#8221;\u00a0<\/i><\/li>\n<\/ul>\n<p>Look at the example below. The live chatbot isn\u2019t asking a generic \u201cWould you like to chat today\u2026\u201d question. After analyzing the customer journey, it asks relevant questions to push the lead further down the sales funnel.<\/p>\n<figure id=\"attachment_99754\" aria-describedby=\"caption-attachment-99754\" style=\"width: 427px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-99754\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image15-3.jpg\" alt=\"live chatbot example\" width=\"427\" height=\"600\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image15-3.jpg 427w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image15-3-214x300.jpg 214w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><figcaption id=\"caption-attachment-99754\" class=\"wp-caption-text\">Personalized live chat prompt example (Stream Creative)<\/figcaption><\/figure>\n<ul>\n<li aria-level=\"1\"><b>Offer instant discounts or perks at key moments.<\/b> Make your live chat act like an in-store salesperson who offers exclusive deals when customers hesitate. For example, let\u2019s say a customer hovers over the checkout button but doesn\u2019t proceed. You can instantly trigger: &#8220;Psst&#8230; Want 10% off your first order? Here\u2019s your code: WELCOME10!&#8221;<\/li>\n<li aria-level=\"1\"><b>Turn objections around.<\/b> Prepare your chatbot to anticipate objections and trigger responses that will make the visitor reconsider. For example, if a visitor spends a long time on the pricing page without buying, your chatbot can ask to share a case study and encourage visitors to buy from you. You can trigger a response like, <i>\u201cI see you&#8217;re checking out our pricing. Wondering about ROI? Here\u2019s how customers saved $5,000+ annually using us!\u201d<\/i><\/li>\n<\/ul>\n<p><b>Pro tip:<\/b> Keep all your conversations and prompts personalized. Your messages should sound natural and friendly, not robotic. This means, rather than saying something like \u201cWe offer 24\/7 customer assistance. How can we assist you?&#8221; You should say. \u201cHey! Got a quick question? I\u2019m here to help.\u201d<\/p>\n<h2>2. Add trust signals near CTAs<\/h2>\n<p>Imagine you&#8217;re about to make a big purchase online\u2014maybe a premium software subscription or an expensive skincare product. You&#8217;re almost ready to buy, but a little voice in your head says, <i>&#8220;Is this legit? What if it doesn\u2019t work?&#8221; <\/i>That hesitation is exactly what trust signals can help eliminate.<\/p>\n<p>Placing trust elements <i>right next to<\/i> the call-to-action (CTA) is an even bigger game changer. They reassure users at the most crucial moment\u2014when they&#8217;re deciding whether to click &#8220;Buy Now,&#8221; &#8220;Sign Up,&#8221; or &#8220;Request a Demo.&#8221;<\/p>\n<p>Here are some high-impact trust signals to add near CTAs and why they work:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Money-back guarantee:<\/b> Reduces the fear of risk.<\/li>\n<li aria-level=\"1\"><b>Customer reviews and star rating: <\/b>Work as social proof that builds credibility.<\/li>\n<li aria-level=\"1\"><b>Security badges like SSL and payment protection:<\/b> Addresses concerns about fraud.<\/li>\n<li aria-level=\"1\"><b>Client logos and media mentions: <\/b>Validates expertise and reliability.<\/li>\n<\/ul>\n<p><b>Create urgency and scarcity with credibility: <\/b>Leverage phrases like <i>&#8220;Only X spots left&#8221;<\/i> work better when paired with legitimacy.<\/p>\n<figure id=\"attachment_99755\" aria-describedby=\"caption-attachment-99755\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-99755\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image1-17.jpg\" alt=\"CRO techniques\" width=\"600\" height=\"375\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image1-17.jpg 600w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image1-17-300x188.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-99755\" class=\"wp-caption-text\">Trust signals example (lineardesign)<\/figcaption><\/figure>\n<p><b>Pro tip: <\/b>Make sure you <a href=\"https:\/\/www.invespcro.com\/ab-testing\/\">run A\/B tests<\/a> to determine which trust signals work the best for your business. After all, not all industries respond the same way\u2014test guarantees vs. customer testimonials vs. badges to see what works best.<\/p>\n<h2>3. Optimize microcopy for clarity and persuasion<\/h2>\n<p>Microcopy refers to the small bits of text in buttons, form fields, error messages, and tooltips\u2014like \u201cNo credit card required\u201d and \u201cInstant access, no long-term commitment.\u201d<\/p>\n<p>An actionable microcopy that addresses users\u2019 needs and pain points can reduce friction and encourage them to trust your brand.<\/p>\n<p>For example, instead of vague CTAs like <i>\u201cLet\u2019s Go!\u201d<\/i>, using <i>\u201cStart Your Free Trial\u201d<\/i> tells the users exactly what happens next.<\/p>\n<p>Zapier does this well by giving users an explicit choice in their signup process. Instead of a single, generic CTA, they offer two clear options: <i>\u201cStart Free with Email\u201d <\/i>or<i> \u201cStart Free with Google.\u201d<\/i><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-99756\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image5-23-1024x436.png\" alt=\"conversion rate optimization techniques for web design\" width=\"800\" height=\"341\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image5-23-1024x436.png 1024w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image5-23-300x128.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image5-23-768x327.png 768w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image5-23.png 1184w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>By catering to different user preferences, Zapier reduces friction and increases the likelihood of sign-ups.<\/p>\n<p><b>Here are some more examples of using microcopy to convert visitors into loyal customers:\u00a0<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Use social proof in microcopy. <\/b>For example, instead of <i>\u201cSign Up\u201d<\/i>, try <i>\u201cJoin 250,000 marketers using our tool.\u201d<\/i><\/li>\n<li aria-level=\"1\"><b>Turn anxiety into reassurance at the checkout.<\/b> Many users hesitate at checkout. Leverage trust signals like <i>\u201cSecure checkout\u2014your information is safe\u201d<\/i> to boost confidence.<\/li>\n<li aria-level=\"1\"><b>Personalize and add a conversational touch. <\/b>Instead of robotic CTAs like <i>\u201cSubmit,\u201d<\/i> use personable language to appeal to your audience.<\/li>\n<\/ul>\n<h2>4. Improve site speed<\/h2>\n<p>You might already know that there is a direct relationship between site speed and search engine rankings.<\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2010\/04\/using-site-speed-in-web-search-ranking.html\">As per Google itself<\/a>, faster sites get a boost in the SERPs.<\/p>\n<p>However, <a href=\"http:\/\/searchengineland.com\/googles-push-to-speed-up-your-web-site-42177\">research shows<\/a> that improve in site speed can increase conversions.<\/p>\n<ul>\n<li aria-level=\"1\">A Shopzilla study found that faster-loading pages increased conversions by 7-12%<br \/>\nA Firefox study found that improving site speed led to a 15.4% increase in conversions.<\/li>\n<\/ul>\n<p>This is why even a one-second delay in loading time can cost <a href=\"https:\/\/www.fastcompany.com\/1825005\/how-one-second-could-cost-amazon-16-billion-sales\">Amazon $1.6 billion in sales<\/a>.<\/p>\n<p>But how fast should your website be? According to a survey done by Akamai:<\/p>\n<ul>\n<li aria-level=\"1\">Nearly half of web users expect the site to load in 2 seconds or less<\/li>\n<li aria-level=\"1\">Users tend to abandon a site that doesn\u2019t load within 3 seconds.<\/li>\n<li aria-level=\"1\">14% of users will switch to another site and 23% will stop shopping altogether if confronted with a slow site.<\/li>\n<\/ul>\n<p>This is to say that consumers prefer fast sites (which is why Google prefers them too).<\/p>\n<p>Yet, most <a href=\"https:\/\/www.invespcro.com\/services\/\">conversion rate optimization tactics<\/a> tend to ignore site speed despite its obvious advantages.<\/p>\n<p>Improving site speed is a whole other topic, but for starters, here are a few simple things you can do to reduce page load times:<\/p>\n<ul>\n<li aria-level=\"1\">Switch to a faster host<\/li>\n<li aria-level=\"1\">Use a content delivery network (CDN)<\/li>\n<li aria-level=\"1\">Compress images and use browser caching<\/li>\n<\/ul>\n<p><b>Pro tip:<\/b> Don\u2019t neglect mobile users. Since more than half of internet users use mobile devices to browse the internet, make sure you optimize your mobile site as well.<\/p>\n<h2>5. Design every page for just one purpose<\/h2>\n<p>This might sound like obvious advice but you\u2019ll be surprised to see how many businesses still ignore it.<\/p>\n<p>Every page on your site must have a single purpose that matches its headline. For instance, if you are designing a page to capture emails, it should only capture emails and not encourage users to install apps or buy products.<\/p>\n<p>The idea here is to get the message across quickly and make it easy for users to understand and engage with your website.<\/p>\n<p>For example, take a look at FigPii\u2019s\u2014conversion rate optimization platform\u2014homepage<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-99757\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image9-12-1024x422.png\" alt=\"Platform for CRO techniques \" width=\"800\" height=\"330\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image9-12-1024x422.png 1024w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image9-12-300x124.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image9-12-768x316.png 768w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image9-12-1536x632.png 1536w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image9-12.png 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u201cMore Conversions. Higher Revenue. Better Customer Experiences\u201d \u2014 the sole purpose of this page is to get you to sign up on their website by giving you a free trial.<\/p>\n<p>They provide all the information to entice you. If you go to the bottom of the page, they again ask you to sign up.<\/p>\n<p>Only this time they say it differently\u2014by showing how one of their features works. But the message is essentially the same \u201cGet started for FREE.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-99758\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image13-10.png\" alt=\"conversion rate optimization (cro) techniques\" width=\"800\" height=\"628\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image13-10.png 800w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image13-10-300x236.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image13-10-768x603.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Notice that there are no other forms on this page. They\u2019re not asking you to contact them, send them a tweet, or get in touch with a sales rep. The page is singularly focused on getting your email address for a free trial.<\/p>\n<h2>6. Keep your best content above the fold<\/h2>\n<p>\u201cAbove the fold\u201d is the area that is immediately visible when you first land on a site without scrolling. As any <a href=\"https:\/\/www.invespcro.com\/blog\/things-ui-ux-designers-need-to-know-about-conversion-rate-optimization\/\">UX designer<\/a> will tell you, this area is crucial for conversions.<\/p>\n<p>According to research by the NNGroup:<\/p>\n<ul>\n<li aria-level=\"1\">Web users spend <a href=\"https:\/\/www.nngroup.com\/articles\/scrolling-and-attention\/\">80% of their time<\/a> looking at information above the fold.<\/li>\n<li aria-level=\"1\">The average difference between how users treat above-the-fold vs. bottom-of-the-fold content <a href=\"https:\/\/www.nngroup.com\/articles\/page-fold-manifesto\/\">is 84%<\/a>.<\/li>\n<\/ul>\n<p>Yet, it has now become common to use \u201chero images\u201d in web design.<\/p>\n<p>This full-screen, albeit high-quality images completely cover the above-the-fold area without doing much for your conversions.<\/p>\n<p>Here is an example from the Tatamagouche Brewing Company:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-99759\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image12-3.jpg\" alt=\"website Above the fold tips \" width=\"628\" height=\"315\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image12-3.jpg 628w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image12-3-300x150.jpg 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>While they might look nice, they push important content below the fold and take up space without doing anything to promote your product.<\/p>\n<p>Notice how Amazon keeps all the important information above the fold?<\/p>\n<p>In this case, the phone\u2019s specs, reviews, and the buy button are visible without scrolling the page:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-99760\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-37.png\" alt=\"CRO technique examples \" width=\"1000\" height=\"441\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-37.png 1000w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-37-300x132.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image2-37-768x339.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Make sure the above-the-fold area of every page of your website is not filled with clutter and <a href=\"https:\/\/www.invespcro.com\/blog\/increasing-conversion-rate-through-value-proposition\/\">contains a unique value proposition<\/a> that explains exactly what the page can offer.<\/p>\n<h2>7. Use more dynamic pop-ups<\/h2>\n<p>I\u2019m sure you must have seen one of these before:<\/p>\n<figure id=\"attachment_99761\" aria-describedby=\"caption-attachment-99761\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99761\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image4-34.png\" alt=\"design CRO Techniques\" width=\"800\" height=\"504\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image4-34.png 800w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image4-34-300x189.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image4-34-768x484.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-99761\" class=\"wp-caption-text\">Dynamic popup example (ConvertFlow)<\/figcaption><\/figure>\n<p>While pop-ups are everywhere, most simply give you an offer and ask for your email.<\/p>\n<p>Instead of asking for a visitor\u2019s email in exchange for a free ebook, you can get a lot of traction from pop-ups if you focus on creating a more interactive experience.<\/p>\n<p>For example, pop-ups that change over time are more effective. Groovehq, for instance, managed to <a href=\"https:\/\/www.groovehq.com\/blog\/doubled-email-subscribers\">double their email subscribers<\/a> to 50,000 in 6 months by using an interactive pop-up.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-99762\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image14-4.jpg\" alt=\"Best pop up examples \" width=\"630\" height=\"317\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image14-4.jpg 630w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image14-4-300x151.jpg 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Alternatively, adding a yes\/no option in the popup can also do wonders for your business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-99763\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image10-5.jpg\" alt=\"Pop-up example \" width=\"618\" height=\"403\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image10-5.jpg 618w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image10-5-300x196.jpg 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<h2>8. Reduce the number of fields in forms (especially mobile forms)<\/h2>\n<p>This form on Oracle\u2019s website has 10 required fields including phone number and address.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-99764\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image6-11.jpg\" alt=\"conversion optimization techniques for forms \" width=\"564\" height=\"340\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image6-11.jpg 564w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image6-11-300x181.jpg 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p>Forms like these can easily put users off.<\/p>\n<p>In most cases, fewer fields in forms = more conversions.<\/p>\n<p>This isn\u2019t just common sense; it\u2019s backed by a considerable number of case studies.<\/p>\n<p>For example, <a href=\"http:\/\/www.zdnet.com\/article\/expedia-on-how-one-extra-data-field-can-cost-12m\/\">Expedia increased revenues by $12M<\/a> simply by removing a field and creating a more seamless checkout process.<\/p>\n<p>Your focus should be on minimizing friction and giving users a seamless experience by using as few fields as possible. As a general rule of thumb, anywhere between 3-5 fields is the sweet spot.<\/p>\n<p>You can achieve this by removing all the optional fields and asking only information that you need.<\/p>\n<p>For instance, there is no point in asking the address if you\u2019re never going to ship anything to the prospect. In most cases, you can get away with only an email address.<\/p>\n<p>In case your business requires more than 5 fields, consider splitting the form into multiple steps. StartupInstitute takes advantage of this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-99765\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image7-6.jpg\" alt=\"conversion rate optimization strategies\" width=\"628\" height=\"315\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image7-6.jpg 628w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image7-6-300x150.jpg 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>Always keep your end goal in mind \u2013 <a href=\"https:\/\/www.invespcro.com\/blog\/the-5-key-conversion-optimization-factors-that-lead-to-great-success\/\">generate leads and convert visitors<\/a>.<\/p>\n<p>Codeacademy has one of the best homepage forms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-99766\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image8-8.jpg\" alt=\"conversion rate optimization tips\" width=\"628\" height=\"444\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image8-8.jpg 628w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image8-8-300x212.jpg 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<h2>9. Make your CTAs stand out<\/h2>\n<p>A lot of marketers tend to <a href=\"https:\/\/www.invespcro.com\/blog\/your-complete-guide-to-call-to-action-button-plus-a-bonus-with-free-200-effective-cta-buttons\/\">underestimate the importance of CTAs<\/a>. Your call-to-action needs to be catchy and must have a well-thought-out design. It is based on your CTA users will decide whether to sign up with your business or not.<\/p>\n<p>A study found that <a href=\"http:\/\/www.slideshare.net\/hschulze\/b2-b-lead-generation-report-2013\">61% of B2B marketers<\/a> struggle to generate high-quality leads mainly because they fail to optimize the\u0131r CTAs.<\/p>\n<p>Make sure your CTA stands out with color, button shape, and button copy. Don\u2019t just make your CTA say \u2018Submit\u2019. The copy should tell the users what\u2019s exactly going to happen when they click the button.<\/p>\n<p>For example, VideoFruit\u2019s homepage CTA says \u2018Start Class Now\u2019<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-99767\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image3-13.jpg\" alt=\"conversion optimization techniques\" width=\"628\" height=\"295\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image3-13.jpg 628w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image3-13-300x141.jpg 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>Freshbooks does something similar\u2014it uses strong copy (\u201cTry it free for 30 days\u201d) and a large, green button that stands out against the blue background of their landing pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-99768\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image11-4.jpg\" alt=\"CRO technique\" width=\"628\" height=\"293\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image11-4.jpg 628w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/image11-4-300x140.jpg 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>Also, notice the microcopy telling users that they won\u2019t need a credit card to sign up\u2014another tactic that will boost your average conversion rate.<\/p>\n<h2>Conclusion<\/h2>\n<p>There you have it. Nine underrated yet effective conversion rate optimization tips that will boost your conversion rate. As a general rule lead generation comes down to reaching your target audience, traffic, relevance, clarity, and fewer distractions.<\/p>\n<p>When you have these things sorted out, implement some of the conversion rate optimization techniques mentioned above to boost sales and <a href=\"https:\/\/www.invespcro.com\/services\/conversion-rate-audit\/\">improve your conversions<\/a>.<\/p>\n<div class=\"blog_img\"><\/div>\n<div class=\"blog_img\"><\/div>\n<div class=\"blog_img\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Most conversion rate optimization (CRO) strategies follow the same formula: tweak an element (like color, size, or copy), run A\/B tests, and optimize based on the results. While these CRO techniques work, they can also be difficult to pull off. Plus, since most of your competitors are already using them, they give no real competitive [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":99769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[112,474,87,245,311],"class_list":["post-7245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","tag-conversion-rate-optimization","tag-conversion-rate-optimization-techniques","tag-general","tag-intermediate","tag-list"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=7245"}],"version-history":[{"count":1,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7245\/revisions"}],"predecessor-version":[{"id":99770,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7245\/revisions\/99770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/99769"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=7245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=7245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=7245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}