{"id":7368,"date":"2016-11-01T04:09:47","date_gmt":"2016-11-01T09:09:47","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=7368"},"modified":"2016-11-01T04:09:47","modified_gmt":"2016-11-01T09:09:47","slug":"in-app-purchase-revenue","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/in-app-purchase-revenue\/","title":{"rendered":"Global In-app Purchase Revenue Statistics and Trends [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/inapp-purchases.png\" alt=\"Global In App Purchase Revenues\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp CRO<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/inapp-purchases.png&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/inapp-purchases.png&#8221; alt=&#8221;Global In-app purchase revenues&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Conversion and Landing Page Optimization&lt;\/a&gt;<\/textarea><\/p>\n<p>&nbsp;<\/p>\n<p>Estimated Global In-App Purchase Revenue Stats (in Millions USD)<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"319\">\u00a0 Year<\/td>\n<td width=\"319\">Amount (in Million USD)<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><\/td>\n<td width=\"319\"><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2013<\/td>\n<td width=\"319\">4,591<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2014<\/td>\n<td width=\"319\">7,856<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2015<\/td>\n<td width=\"319\">14,001<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2016<\/td>\n<td width=\"319\">23,771<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2017<\/td>\n<td width=\"319\">36,887<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Just over 5% of app users currently spend money on in-app purchases.<\/p>\n<p>Percentage Share of Paying Users by Region<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"319\"><strong>\u00a0 Region<\/strong><\/td>\n<td width=\"319\"><strong>Paying Users Penetration (%age of total App Users)<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><\/td>\n<td width=\"319\"><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Asia<\/td>\n<td width=\"319\">5.9%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">North America<\/td>\n<td width=\"319\">5.8%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Europe<\/td>\n<td width=\"319\">5.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Latin America<\/td>\n<td width=\"319\">2.4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>In-app purchases account for 48.2% of mobile app earnings as compared to 14% from ads-based revenue and 37.8% from paid app downloads.<\/p>\n<p>Estimated average In-App Purchase per User<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"319\">User<\/td>\n<td width=\"319\">Average In-App Purchase Per User Per App<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><\/td>\n<td width=\"319\"><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">iPhone<\/td>\n<td width=\"319\">$1.08<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Android<\/td>\n<td width=\"319\">$0.43<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Monthly In-App Spend per user, per app<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"319\">\u00a0Region<\/td>\n<td width=\"319\">In- App Spend per user<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><\/td>\n<td width=\"319\"><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Global<\/td>\n<td width=\"319\">$0.50<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Asia<\/td>\n<td width=\"319\">$0.70<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">North America<\/td>\n<td width=\"319\">$0.61<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Europe<\/td>\n<td width=\"319\">$0.26<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Latin America<\/td>\n<td width=\"319\">$0.16<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends. Infographic by- Invesp CRO To Publish this Image on your Blog or Website . [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7374,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,87,478,88,89],"class_list":["post-7368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-beginner","tag-general","tag-inapp-purchases","tag-infographic","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=7368"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/7374"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=7368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=7368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=7368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}