{"id":7391,"date":"2016-11-08T12:23:57","date_gmt":"2016-11-08T17:23:57","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=7391"},"modified":"2016-11-08T12:23:57","modified_gmt":"2016-11-08T17:23:57","slug":"us-programmatic-ad-spending","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/us-programmatic-ad-spending\/","title":{"rendered":"US Programmatic Ad Spending &#8211; Statistics and Trends [Infographic]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. Check out our infographic on &#8220;US Programmatic Ad Spending&#8221; for latest statistics and trends.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/us-programmatic-ad-spending.png\" alt=\"US programmatic ad spending\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp Conversion Optimization<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/us-programmatic-ad-spending.png&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/us-programmatic-ad-spending.png&#8221; alt=&#8221;US programmatic ad spending&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Conversion and Landing Page Optimization&lt;\/a&gt;<\/textarea><\/p>\n<p>62 percent of marketers use programmatic advertising to achieve brand objectives.<\/p>\n<p>Estimated US Programmatic Digital Display Ad Spending<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"213\">Year<\/td>\n<td width=\"213\">Amount ( in Billions)<\/td>\n<td width=\"213\">%age of total digital display ad spending<\/td>\n<\/tr>\n<tr>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2014<\/td>\n<td width=\"213\">$11.59<\/td>\n<td width=\"213\">55.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2015<\/td>\n<td width=\"213\">$17.50<\/td>\n<td width=\"213\">65.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2016<\/td>\n<td width=\"213\">$25.23<\/td>\n<td width=\"213\">73.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2017<\/td>\n<td width=\"213\">$31.87<\/td>\n<td width=\"213\">78.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2018<\/td>\n<td width=\"213\">$37.88<\/td>\n<td width=\"213\">82.0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Mobile programmatic ad revenues will account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013.<\/p>\n<p><strong>Estimated US Mobile Programmatic Display Ad Spending <\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"213\">Year<\/td>\n<td width=\"213\">Amount ( in Billions)<\/td>\n<td width=\"213\">%age of total Mobile display ad spending<\/td>\n<\/tr>\n<tr>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2015<\/td>\n<td width=\"213\">$9.68<\/td>\n<td width=\"213\">60.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2016<\/td>\n<td width=\"213\">$15.45<\/td>\n<td width=\"213\">69.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2017<\/td>\n<td width=\"213\">$21.22<\/td>\n<td width=\"213\">78.0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Nearly 75 percent of senior marketers are allocating a portion of video spend to programmatic buying.<\/p>\n<p><strong>Estimated US Programmatic Video Ad Spending<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"213\">Year<\/td>\n<td width=\"213\">Amount ( in Billions)<\/td>\n<td width=\"213\">%age of total digital Video ad spending<\/td>\n<\/tr>\n<tr>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<td width=\"213\"><\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2015<\/td>\n<td width=\"213\">$3.00<\/td>\n<td width=\"213\">39.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2016<\/td>\n<td width=\"213\">$6.18<\/td>\n<td width=\"213\">60.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2017<\/td>\n<td width=\"213\">$8.66<\/td>\n<td width=\"213\">69.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"213\">2018<\/td>\n<td width=\"213\">$10.65<\/td>\n<td width=\"213\">74.0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Nearly two-thirds (65%) of marketers are set to spend more money on programmatic advertising in 2016.<\/p>\n<p>32% of marketers surveyed spend over 50% of online advertising budgets on programmatic and 98% of marketers surveyed plan for programming ad budget to increase or stay same in coming year<\/p>\n<p><strong>Major problems Marketers face with Programmatic advertising<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"319\">\u00a0 Problem<\/td>\n<td width=\"319\">%age<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><\/td>\n<td width=\"319\"><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Multi-device Measurement<\/td>\n<td width=\"319\">57%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Fraud<\/td>\n<td width=\"319\">47%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Ad blocking generally<\/td>\n<td width=\"319\">47%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Ad blocking on smartphone<\/td>\n<td width=\"319\">35%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Privacy issues<\/td>\n<td width=\"319\">18%<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">Others<\/td>\n<td width=\"319\">16%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,87,88,89],"class_list":["post-7391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-beginner","tag-general","tag-infographic","tag-statistics"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=7391"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/7391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/7438"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=7391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=7391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=7391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}