{"id":8446,"date":"2017-04-25T10:20:04","date_gmt":"2017-04-25T15:20:04","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=8446"},"modified":"2017-04-25T10:20:04","modified_gmt":"2017-04-25T15:20:04","slug":"email-mobile-optimization","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/email-mobile-optimization\/","title":{"rendered":"The Importance of Optimizing Your Email for Mobile Devices"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><a href=\"https:\/\/www.invespcro.com\/blog\/email-marketing-statistics\/\">Email marketing campaigns<\/a> are here to stay, as elusive white whales they might become at some point to all of us. We almost thought we were losing them over so many new social platforms, but emails are persistent.<\/p>\n<p>You are diligently growing your company\u2019s email list of subscribers, crafting and delivering hot, reader-centered tips on your newsletters, and segmenting your list for specific campaigns. The beautiful template you found has been filled with top-notch content, distributed through personalized strategies. Great! Now, are you making sure this template is mobile responsive?<\/p>\n<p>Between tablets and phones, you can spot<a href=\"https:\/\/www.invespcro.com\/cro\/conversion-rate-by-industry\/\"> significant increase in online conversion rates for mobile devices<\/a>.<\/p>\n<p>But do you know how your customers are interacting with promotional emails on their mobile devices?<\/p>\n<p>Over half of consumers have unsubscribed from brand\u2019s promotional e-mails because they didn\u2019t display on mobile. Meaning, non-responsive email designs could cost you half of your list, while a responsive design can give you a 30% higher click-through rate. Find out more key benefits of <a href=\"https:\/\/www.invespcro.com\/blog\/importance-of-mobile-website-optimization\/\">mobile optimized <\/a>emails in our new infographic.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/email-mobile-optimization.jpg\" alt=\"E-mail mobile optimization - Statistics and Trends\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invesp conversion rate and landing page Optimization<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/email-mobile-optimization.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/email-mobile-optimization.jpg&#8221; alt=&#8221;E-mail mobile optimization &#8211; Statistics and Trends&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Conversion Optimization Services&lt;\/a&gt;<\/textarea><\/p>\n<p>More than 2\/3 of emails are being opened on smartphones and tablets<\/p>\n<p>More than 75% of smartphone owners use their devices to check their email<\/p>\n<p>Estimated Email Open Percentage By Device<\/p>\n<table>\n<tbody>\n<tr>\n<td>Device<\/td>\n<td>Email Open Percentage<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Smartphones<\/td>\n<td>49.53%<\/td>\n<\/tr>\n<tr>\n<td>Tablets<\/td>\n<td>16.81%<\/td>\n<\/tr>\n<tr>\n<td>Desktop<\/td>\n<td>33.66%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Out of the 66% emails opened on mobile devices estimated percentage of Email Open by device type<\/p>\n<table>\n<tbody>\n<tr>\n<td>Mobile Device<\/td>\n<td>Email open rate<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>iPhone<\/td>\n<td>42.57%<\/td>\n<\/tr>\n<tr>\n<td>iPad<\/td>\n<td>15.69%<\/td>\n<\/tr>\n<tr>\n<td>Android Phone<\/td>\n<td>6.57%<\/td>\n<\/tr>\n<tr>\n<td>Android Tablets<\/td>\n<td>1.05%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>70% of consumers delete emails immediately that don\u2019t render well on a mobile device<\/p>\n<p>Responsive email design results in a 15% increase in unique clicks for mobile users (from a 2.7% average to 3.3%)<\/p>\n<p>The first link in a responsive design email on mobile has a 30% higher click rate than non-responsive design<\/p>\n<p>43% of consumers have marked promotional emails as spam because emails didn\u2019t display or work well on their smartphones<\/p>\n<p>51% of consumers have unsubscribed from brand\u2019s promotional emails because their emails didn\u2019t display well on their smartphones<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Email marketing campaigns are here to stay, as elusive white whales they might become at some point to all of us. We almost thought we were losing them over so many new social platforms, but emails are persistent. You are diligently growing your company\u2019s email list of subscribers, crafting and delivering hot, reader-centered tips on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[107,495,87,245,273,109],"class_list":["post-8446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-email","tag-email-mobile-optimization","tag-general","tag-intermediate","tag-mobile","tag-resource"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/8446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=8446"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/8446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/8471"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=8446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=8446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=8446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}