{"id":8696,"date":"2017-05-18T15:52:51","date_gmt":"2017-05-18T20:52:51","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=8696"},"modified":"2026-08-18T12:02:53","modified_gmt":"2026-08-18T12:02:53","slug":"30-ab-tests-to-boost-your-saas-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/30-ab-tests-to-boost-your-saas-conversion-rates\/","title":{"rendered":"30 A\/B Tests to Boost Your SaaS Conversion Rates"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 16<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8696\" class=\"elementor elementor-8696\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e677360 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e677360\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c90b82b\" data-id=\"c90b82b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b3b60 elementor-widget elementor-widget-text-editor\" data-id=\"d8b3b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How to increase SAAS converstion rate and what to test next in your SaaS website?<\/strong><\/p><p>Great question. <a href=\"https:\/\/www.invespcro.com\/blog\/the-conversion-framework\/\">Increasing the conversion rate<\/a><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">\u00a0of a SaaS (software-as-a-service<\/span>) website is part science, part art. That means you need to look at visitor behavior data and seek unique insights and solutions to the problems you uncover.<\/p><p>To help you out with inspiration for future testing, we compiled real-life examples and case studies of successful and surprising <strong>A\/B tests on SaaS websites<\/strong>.<\/p><p>But, first, a fundamental rule of thumb for <a href=\"https:\/\/www.invespcro.com\/ab-testing\/vs-multivariate-testing\/\">A\/B testing your way to higher conversion rates<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2673775 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2673775\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-111fa3d\" data-id=\"111fa3d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbaf03f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbaf03f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64b5f97\" data-id=\"64b5f97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2faeeb elementor-widget elementor-widget-image\" data-id=\"f2faeeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"377\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3-1024x483.png\" class=\"attachment-large size-large wp-image-99126\" alt=\"\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3-1024x483.png 1024w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3-300x141.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3-768x362.png 768w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3-1536x724.png 1536w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3.png 1641w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44d341a\" data-id=\"44d341a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aec7043 elementor-widget elementor-widget-heading\" data-id=\"aec7043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visitors Aren\u2019t <br> <span style=\"color:#FF9800\"> Converting?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a3103 elementor-widget elementor-widget-heading\" data-id=\"f3a3103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We\u2019ll Show You Why<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d16b3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c6d16b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/offer.invespcro.com\/conversion-rate-optimization\/benchmark\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET A FREE CONVERSION ASSESSMENT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9429ddc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9429ddc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c010903\" data-id=\"1c010903\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-458ce3c0 elementor-widget elementor-widget-text-editor\" data-id=\"458ce3c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understand Your Visitors<\/p><blockquote><p><em>\u201c<a href=\"https:\/\/www.invespcro.com\/blog\/guide-to-conducting-qualitative-usability-studies\/\">If you want to build a multimillion-dollar online business, then you must understand\u00a0how visitors view your website\u00a0and\u00a0how they interact\u00a0with it.\u201d<\/a><\/em><\/p><\/blockquote><p><a href=\"https:\/\/www.invespcro.com\/ab-testing\/\">Before you conduct any A\/B test<\/a>, you must understand your visitors.<\/p><p>You should first conduct qualitative and quantitative research, as these are crucial for understanding visitors\u2019 backgrounds and how they interact with your website.<strong>\u00a0<\/strong><\/p><h2>Qualitative Research<\/h2><p><a href=\"https:\/\/www.invespcro.com\/blog\/guide-to-conducting-qualitative-usability-studies\/\">Qualitative research<\/a> helps you to understand the underlying reasons, motivations, and opinions of your customers. From your visitors\u2019 perspective, you can identify the most common obstacles they face on your site or their interests so that you can present a more compelling offer.<\/p><p>This is valuable information. With this data, you can <a href=\"https:\/\/www.invespcro.com\/cro\/\">begin optimizing <\/a>conversions by addressing the most pressing needs first.<\/p><p>Start with <a href=\"https:\/\/www.invespcro.com\/blog\/polls-101-a-kickstart-guide-to-knowing-you-customers-and-increasing-conversions-on-your-website\/\">polls and surveys <\/a>to learn more about your site visitors. Other forms of qualitative research include, but are not limited to:<\/p><ul><li>Usability studies<\/li><li>Heuristic evaluation<\/li><li>Focus-groups<\/li><li>In-depth interviews with website customers<\/li><\/ul><h2><strong>Quantitative Research<\/strong><\/h2><p>When conducting quantitative research, you use the wealth of information provided by analytics software to analyze visitors\u2019 behavior on your site better. Analytics can either validate something you uncovered while conducting qualitative research or uncover a problem or issue for you to investigate further.<\/p><p>Evaluate <a href=\"https:\/\/www.invespcro.com\/blog\/google-analytics-metrics-impact-conversion-rate-optimization\/\">Google Analytics metrics<\/a><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">\u00a0by\u00a0<a href=\"https:\/\/www.invespcro.com\/blog\/conversion-optimization-strategy\/\" target=\"_blank\" rel=\"noopener\">setting up goals and funnels<\/a> on your website to understand\u00a0<\/span>visitor navigation paths. Segmenting the data can also provide a wealth of information to understand better how different types of visitors from varying sources, income levels, demographics, genders, etc., behave across your site.<\/p><p>After collecting and combining data from both qualitative and quantitative research, you can compile a list of issues and prioritize them based on severity and impact. This will help you determine which pages and areas across the site you should test.<\/p><h2 style=\"text-align: center;\">A\/B Tests to Boost Your SaaS Homepage<\/h2><div class=\"blog_img\"><img decoding=\"async\" class=\"aligncenter wp-image-8713 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Image-5-homepage.png\" alt=\"A\/B Testing for SaaS product and pricing pages\" width=\"680\" height=\"250\" \/><\/div><p>Building a useful and beautiful homepage is a demanding task.<\/p><p>Even with all the tools, tricks, and techniques available online to guide homepage design, companies still face the challenge of creating a page that truly addresses their customers\u2019 needs.<\/p><p>Your SaaS homepage\u2019s main goal is to meet your website visitors\u2019 expectations.<\/p><p>Your homepage should:<\/p><ul><li>Clearly state and address your value proposition<\/li><li>Provide visitors\u00a0with information and elements to\u00a0help guide them to their desired destination<\/li><\/ul><p>We will go through each element of a homepage, breaking down what some of the best <a href=\"https:\/\/www.invespcro.com\/saas-cro-services\/\">SaaS companies<\/a> do to optimize their homepage, and suggest <a href=\"https:\/\/www.invespcro.com\/ab-testing\/\">multiple tests you can start running on your site<\/a>.<\/p><p><strong>What Elements Can Be Tested on a SaaS Homepage?<\/strong><\/p><p>If the core elements of your homepage are not user-friendly and they confuse visitors, you are missing a big opportunity to grow your user base.<\/p><p>Your ability to deliver a seamless experience on your homepage sets the expectation for your services when a user becomes a customer. And today\u2019s savvy consumers understand that.<\/p><p>Below, we\u2019ve pointed out some of the crucial elements of a SaaS homepage.<\/p><h2>Site Navigation<\/h2><p>Navigation is the foundation of any website. It helps site visitors navigate your site based on their priorities and desires.<\/p><p>You can encounter a few different conventions for navigating a website, but on a SaaS page, visitors have a single expectation. In general, they expect the navigation menu to be prominent, at the top, flowing from left to right.<\/p><p>Let\u2019s check three points you should consider if you want to <a href=\"https:\/\/www.invespcro.com\/ab-testing\/\">conduct A\/B tests on your website<\/a> after changing navigation:<\/p><p><strong>1. Test the top navigation<\/strong><\/p><p>Your navigation menu affects how visitors reach your sales-generating, pricing, and contact pages. The way it appears and the <em>contents<\/em>\u00a0within the menu should be <strong>mapped<\/strong> to the various paths that you know visitors take (having a <a href=\"https:\/\/www.invespcro.com\/blog\/customer-journey-maps\/\">customer journey map<\/a> would help). A top navigation should <strong>not<\/strong> be designed solely based on what the HIPPO in the office thinks.<\/p><p><strong>2. Remove or add drop-down menus and test your navigation<\/strong><\/p><div class=\"blog_img\"><img decoding=\"async\" class=\"aligncenter wp-image-8702 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/smartsheet-drop-down-menu.png\" alt=\"Website navigation A\/B testing\" width=\"1349\" height=\"638\" \/><\/div><div class=\"blog_img\"><p><strong>3. Decrease the number of items on your navigation<\/strong><\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8703 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Use-Asana-to-track-your-team\u2019s-work-manage-projects-\u00b7-Asana.png\" alt=\"website menu a\/b testing\" width=\"1349\" height=\"621\" \/><\/div><div class=\"blog_img\"><h2 style=\"text-align: left;\">Above the Fold Value Proposition<\/h2><p style=\"text-align: left;\">Your value proposition answers two main questions for your visitors:<\/p><ol><li style=\"text-align: left;\">What makes your business unique?<\/li><li style=\"text-align: left;\">What do you do better than everyone else?<\/li><\/ol><p>So, it makes sense to display the value proposition above the fold in your real estate area. According to a study conducted by <a href=\"https:\/\/www.nngroup.com\/articles\/scrolling-and-attention\/\">Nielsen Norman Group<\/a>, 80.3% of visitors focus their attention on the top of the site.<\/p><p>If visitors land on your website and bounce off just because they do not understand what service you are providing, what is the point?<\/p><p>Look at this homepage. <a href=\"https:\/\/www.invespcro.com\/blog\/landing-page-sins-mistakes\/\">Can you get it in 5 seconds?<\/a><\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7420 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/reconvert-landing-page.jpg\" alt=\"A\/B test your value proposition\" width=\"1447\" height=\"850\" \/><\/div><div class=\"blog_img\"><p>This homepage belongs to Revcontent, a content-discovery platform. They recommend content from other websites based on what visitors have already reviewed. However, the service they offer is not clear in their chosen headline.<\/p><p>The main headline remains the central piece of copy on your homepage. It should stand out and carry your company\u2019s value to the visitors when they land on your homepage.<\/p><p>A headline that doesn&#8217;t convey the right message about what your company does can cost you potential customers and increase your bounce rate.<\/p><p>You have just a few seconds to captivate your visitors; make sure you have a clear, effective headline.<\/p><p>To charm visitors with your service,<a href=\"https:\/\/www.invespcro.com\/blog\/value-proposition-what-is-it-how-it-works-and-why-you-should-pay-attention\/\"> you should have a clear value\u00a0<\/a><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.invespcro.com\/blog\/value-proposition-what-is-it-how-it-works-and-why-you-should-pay-attention\/\" target=\"_blank\" rel=\"noopener\">proposition\u00a0<\/a>with<\/span>\u00a0a headline, a subheadline, and an image that mentions the service you provide.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8701 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Sales-Cloud-Sales-Force-Automation-Tools-Salesforce.com-1.png\" alt=\"headline a\/b testing\" width=\"1349\" height=\"621\" \/><\/div><div class=\"blog_img\"><p>In the example above, Sales Cloud presents its value proposition with a question: \u201cWant a big jump in revenues?\u201d They complete the proposition with \u201cBlaze your trail with the world\u2019s #1 CRM platform for sales.\u201d From this value proposition, visitors can understand the benefits, the big jump in revenue, and the main service provided: a CRM platform for sales. You can even glimpse their dashboard at the bottom.<\/p><p>When in doubt, use the Grandma Approach to validate your value proposition. This approach assumes you are covered if your grandma understands your value proposition. Everyone will understand your offer.<\/p><p>However, just going out and about to ask your grandma will not give you any healthy results. You can find a better approach by A\/B testing your proposition with both segments: visitors who are aware of the service you provide and those who are not aware of the value you offer.<\/p><p><strong>4. Test your value proposition<\/strong><\/p><p>A\/B testing your <a href=\"https:\/\/www.invespcro.com\/blog\/increasing-conversion-rate-through-value-proposition\/\">value proposition<\/a>, via headline or subheadline, is a surefire way of optimizing your homepage. First, determine which aspects of your products or services appeal most to your visitors. Then you A\/B test your ideas as headlines and subheadlines to find which ones better convey your value proposition and drive higher conversions.<\/p><h2 style=\"text-align: left;\">Hero Image<\/h2><p>The hero image is one of the first elements visitors notice when they enter your homepage. As this image represents what you sell, it plays an important role in shaping your visitors\u2019 experience on your website.<\/p><p>The way SaaS companies use hero images has evolved. You can check part of the <a href=\"https:\/\/signalvnoise.com\/posts\/2431-basecamp-home-page-redesign\">Basecamp homepage evolution<\/a> in this case study.<\/p><p>Generally, it is best to make the value you are proposing relevant to your visitors. You want your hero image to evoke the service you offer. A strong, relatable hero image also helps <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.invespcro.com\/blog\/tips-to-cut-down-your-bounce-rate\/\" target=\"_blank\" rel=\"noopener\">reduce your website\u2019s<\/a><\/span><a href=\"https:\/\/www.invespcro.com\/blog\/tips-to-cut-down-your-bounce-rate\/\">\u00a0bounce rate<\/a>.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8709 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/hero-image-saas-homepage.png\" alt=\"A\/B testing your images\" width=\"1360\" height=\"750\" \/><\/div><div class=\"blog_img\"><p>The hero image above is an excellent example in which you clearly visualize the result promised by the headline and strong value proposition: \u201cBuild your online store with BigCommerce.\u201d<\/p><p>BigCommerce is a technology company that provides software for e-commerce companies. Companies can either use ready-made templates or build customizable ones for their websites.<\/p><p>In just a few seconds on this homepage, any visitor can understand that the site offers you the convenience of building your <a href=\"https:\/\/www.invespcro.com\/blog\/use-emotional-triggers-to-boost-ecommerce-sales-with-examples\/\">e-commerce website<\/a> professionally and easily.<\/p><p><strong>\u00a05. <\/strong><strong>Test a real person as a hero shot<\/strong><\/p><p>Associating an offer with the image of a real person rather than a stock photo <strong>increases conversion by 35<\/strong><strong>%<\/strong><strong>, according to <\/strong><a href=\"http:\/\/www.marketingexperiments.com\/blog\/general\/stock-images-tested.html\">Marketing Experiments<\/a>.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8708 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/hero-image-real-people-saas-homepage.png\" alt=\"A\/B test homepage image\" width=\"1300\" height=\"487\" \/><\/div><div class=\"blog_img\"><p><strong>6. Test product images vs. real person photo (it is best to do so if you fail to achieve high conversions from a real person image)<\/strong><\/p><p>So, as we learned from Marketing Experiments above, a hero image featuring a real person has a stronger effect on conversion rates.<\/p><p>Not always, though. Check out the example below:<strong>\u00a0\u00a0\u00a0\u00a0<\/strong><\/p><\/div><div class=\"blog_img\"><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8711 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/homepage-saas-illustration.png\" alt=\"A\/B test product images\" width=\"568\" height=\"360\" \/><\/div><div class=\"blog_img\"><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">WordStream came up with the idea of using a \u201cRocket Kid\u201d <\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/07\/hero-images-guide\" target=\"_blank\" rel=\"noopener\">hero image on their homepage<\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">. <\/span>They ran the test with the variation above for 15 days. In the end, surprisingly, the non-human variation got higher conversions.<\/p><p>You can test many variations of the hero image. You should test real-person photos, stock photos, explainer videos, group photos (of people working together), customer photos, or even illustrations.<\/p><p><strong>7. Test illustrations<\/strong><\/p><p>As a SaaS business, you are probably already familiar with Dropbox. The company has been using illustration as a hero image for a long time:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8710 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/homepage-saas-illustration-1.png\" alt=\"A\/B testing example dropbox\" width=\"568\" height=\"290\" \/><\/div><div class=\"blog_img\"><p>By using illustrations, you can better describe the image choices, including technical details and the content.<\/p><p><strong>8. Test a team (group of people, preferably) as a hero image<\/strong><\/p><\/div><\/div><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8727\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/team-work-saas-hero-image-homepage.png\" alt=\"\" width=\"750\" height=\"451\" \/><\/div><div class=\"blog_img\"><p>Flow is a company that offers a service to streamline business workflows, as its name suggests. It makes sense that they use a team hero image because their offer is about teamwork.<\/p><h2 style=\"text-align: left;\">CTA (Call to Action) button<\/h2><p>CTA buttons on your homepage help determine your visitors\u2019 primary action and path. Although\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.invespcro.com\/blog\/your-complete-guide-to-call-to-action-button-plus-a-bonus-with-free-200-effective-cta-buttons\/\" target=\"_blank\" rel=\"noopener\">optimizing<\/a><\/span><a href=\"https:\/\/www.invespcro.com\/blog\/your-complete-guide-to-call-to-action-button-plus-a-bonus-with-free-200-effective-cta-buttons\/\">\u00a0CTA buttons<\/a> on your homepage or any page is not a priority, CTA location, color, and copy can still have an impact. Having the right balance is important.<\/p><p>You can test the location and microcopy of a button, but <a href=\"https:\/\/www.invespcro.com\/blog\/types-of-landing-pages-guaranteed-to-convert-and-how-to-use-them\/\">it is best to be specific with your changes and to focus on customer-centric solutions.<\/a><\/p><p>Here are some important ingredients to test on your homepage CTAs.<\/p><p><strong>9. Test the color of the CTA button<\/strong><\/p><p>Changing the color of a CTA button is classic A\/B testing.<\/p><p>It may seem too simplistic, but color affects your website visitors\u2019 moods. Green represents moving forward, <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">red represents blood and warning, and\u00a0<a href=\"https:\/\/blog.chartmogul.com\/saas-landing-pages-2017-analysis\/\" target=\"_blank\" rel=\"noopener\">blue represents<\/a><\/span><a href=\"https:\/\/blog.chartmogul.com\/saas-landing-pages-2017-analysis\/\">\u00a0trust and calmness<\/a>. For SaaS companies, this research found that the majority choose green and blue CTAs:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8728 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/cta-button-colors.png\" alt=\"A\/B testing CTA button Colors\" width=\"720\" height=\"660\" \/><\/div><p style=\"text-align: center;\">Image source: <a href=\"https:\/\/blog.chartmogul.com\/saas-landing-pages-2017-analysis\/\"><u>Chartmogul<\/u><\/a><\/p><p>Basecamp uses a green, captivating CTA button in its signup process. Below, you can see how the CTA stands out to capture visitors\u2019 attention.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8721 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-cta-homepage.png\" alt=\"Basecamp a\/b testing example\" width=\"1429\" height=\"825\" \/><\/div><\/div><div class=\"blog_img\"><p>Besides influencing visitors\u2019 moods, colors serve as visual cues. Contrasting colors help to highlight the CTA button and draw visitors\u2019 attention to the desired action.<\/p><p>Consider\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">potential\u00a0<a href=\"https:\/\/www.invespcro.com\/blog\/fears-uncertainties-and-doubts-reducing-visitor-anxieties-to-increase-conversions\/\" target=\"_blank\" rel=\"noopener\">FUDs<\/a> for your visitors when designing<\/span> your Call to Action button. In the desktop website below, you can hardly see the CTA button.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8726\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-invisible-cta-homepage.png\" alt=\"\" width=\"700\" height=\"262\" \/><\/div><div class=\"blog_img\"><p>If you have a homepage like this one, you should consider switching to a larger, more colorful, and eye-catching CTA button to minimize uncertainty.<\/p><p>Then you should frequently ask yourself this question:<\/p><p>How often am I <a href=\"http:\/\/www.figpii.com\/\" rel=\"follow\">A\/B testing<\/a> the color of the CTA buttons on my homepage?<\/p><p><strong>10. Test CTA copy<\/strong><\/p><p>Let\u2019s take a look at a real-life example shared by <a href=\"https:\/\/www.crazyegg.com\/blog\/ab-testing-5-steps\/\">WhichTestWon.com<\/a>.<\/p><\/div><div class=\"blog_img\"><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8720 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-cta-copy-homepage.png\" alt=\"A\/B testing CTA copy\" width=\"706\" height=\"435\" \/><\/div><div class=\"blog_img\"><p>As a <a href=\"https:\/\/www.invespcro.com\/services\/\">conversion optimization company<\/a> offering the same service as WTW.com, we could easily predict which version would win. Here are the actual results:<\/p><p>Version A is the original page copy, and Version B is the variation. As you can see, simply changing the CTA button&#8217;s microcopy increased conversions (form fills) by 48% at a 98.5% Confidence Level. In this case, rather than \u201cWatch Demo,\u201d users are drawn to the \u201cSee Product Videos\u201d CTA, which is clearer and more convincing.<\/p><p><strong>\u00a0<\/strong><strong>11. Test the size of the CTA button <\/strong><\/p><p>The original page for SAP BusinessObjects had a small blue text link:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8722\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-cta-size-homepage-1.png\" alt=\"\" width=\"360\" height=\"149\" \/><\/div><div class=\"blog_img\"><p>To increase conversions, they created a big orange button and changed the headline to FREE CRYSTAL REPORTS 2008, in a larger font:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8723\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-cta-size-homepage-2.png\" alt=\"\" width=\"360\" height=\"166\" \/><\/div><div class=\"blog_img\"><p>The result is inspiring: they increased their conversion rate by 32%.<\/p><p><strong>12. Test a sticky CTA<\/strong><\/p><p>An always-visible CTA is a great recipe for higher conversions. You can choose a sticky sidebar, header, or footer to add your CTA.<\/p><p>Basecamp uses a sticky CTA footer for its mobile homepage:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8736 size-large\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Screenshot_20170518-161221-576x1024.png\" alt=\"\" width=\"450\" height=\"800\" \/><\/div><div class=\"blog_img\"><h2>\u00a0<\/h2><h2 style=\"text-align: left;\">General Design in a SaaS Homepage<\/h2><p><strong>13. Test long-form design vs. short-form<\/strong><\/p><p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">An A\/B test conducted by Signal v. Noise\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">on\u00a0<a href=\"http:\/\/highrisehq.com\/?source=svn_post\" target=\"_blank\" rel=\"noopener\">Highrise\u2019s marketing site<\/a> shows a 37.5% increase in micro-conversions<\/span>\u00a0when the company tested a longer page design.<\/span><\/p><p>Short form design is not a one-size-fits-all solution.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8725 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-homepage-long-form.png\" alt=\"A\/B Testing Forms\" width=\"530\" height=\"404\" \/><\/div><div class=\"blog_img\"><p>The company then believed it could go further in terms of increasing conversions. So, they tested a totally different variation to see if they got better results.<\/p><p>In this design, they simplified the text: instead of customer testimonials, they used a hero image of a person and highlighted the value proposition in the subheadline.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8724\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-homepage-long-form-2.png\" alt=\"\" width=\"530\" height=\"378\" \/><\/div><div class=\"blog_img\"><p>Highrise increased micro conversions by 102.5% and macro conversions by 47%, resulting in a revenue boost for the business.<\/p><p><strong>14. Test a total makeover<\/strong><\/p><p>CloudSponge had an outdated website design in 2010. They were suffering from low conversions. The design of their homepage looked like this:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8741\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-homepage-total-make-over.png\" alt=\"\" width=\"512\" height=\"382\" \/><\/div><div class=\"blog_img\"><p>As you can see, the website design was simple but neither clear nor attractive. They needed a better website design.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8740 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-homepage-total-make-over-1.png\" alt=\"Website design a\/b testing example\" width=\"512\" height=\"465\" \/><\/div><div class=\"blog_img\"><p>The new design gives visitors reasons to be interested in CloudSponge. They provide a value proposition that explains the company\u2019s offer and present two CTA buttons: \u201cSign up\u201d and \u201cSee Demo.\u201d Visitors can watch the explainer video next to the \u201cSee Demo\u201d CTA to learn more about the service. Additionally, features are listed under \u201cWhy Cloudsponger.\u201d In the end, the new design achieved a 33% increase in conversion.<\/p><p><strong>15. Test image slider vs. video<\/strong><\/p><p>Device Magic tested whether a video or an image slider would convert better on their homepage.<\/p><p>Original:<\/p><\/div><\/div><div class=\"blog_img\"><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8739 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-homepage-slider.png\" alt=\"Device Magic A\/B Testing Slider and Video\" width=\"630\" height=\"389\" \/><\/div><div class=\"blog_img\"><p>Variation:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8742\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-homepage-video.png\" alt=\"\" width=\"630\" height=\"351\" \/><\/div><div class=\"blog_img\"><p>The sliders came in a basic, easy-to-capture format. As a result, conversions from the homepage to the signup page increased by 35%, and subsequent signups by 31%.<\/p><p>Remember that visitors\u2019 time is important; they do not want to waste time trying to understand your offer. In this example, the video was 4 minutes long, and the screen cap did not capture it at all. That\u2019s why the slider converted more than the video.<\/p><p>Now, when you look at Device Magic\u2019s website, you can see they are testing a different homepage. They use neither a long video nor a slider. A short video plays continuously, showing people using the program.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8743\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-homepage-auto-play-video.png\" alt=\"\" width=\"1077\" height=\"580\" \/><\/div><div class=\"blog_img\"><p>They use a strong, understandable value proposition and a clear CTA button, along with a two-minute video about the service. So, the video playing in the background incites visitors to click on the \u201cSee How\u201d button.<\/p><p><strong>16. Test auto-play vs. click-to-play videos<\/strong><\/p><p>Imagine you are using a click-to-play video on your homepage and then decide to switch to an autoplay video. Would the change impact your conversions? There is only one way to find out.<\/p><h2 style=\"text-align: center;\"><strong>A\/B Tests to Boost Your SaaS Pricing Page<\/strong><\/h2><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8714 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Image-6-pricing-page.png\" alt=\"A\/B test your SaaS pricing page\" width=\"680\" height=\"250\" \/><\/div><p>Every page on your website has a unique goal: delivering the value you offer to your customers.<\/p><p>So far, we have discussed how to deliver value on your website pages to increase micro-conversions on your homepage<a href=\"https:\/\/www.invespcro.com\/cro\/\">.<\/a> The next step is to convert these micro-conversions into macro-conversions<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.invespcro.com\/cro\/\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a>by<\/span> selling your product\/service to visitors. At this point, you should consider <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.invespcro.com\/blog\/guide-to-optimize-saas-pricing\/\" target=\"_blank\" rel=\"noopener\">optimizing<\/a><\/span><a href=\"https:\/\/www.invespcro.com\/blog\/guide-to-optimize-saas-pricing\/\">\u00a0your SaaS pricing page<\/a>.<\/p><p>Each marketing and sales funnel leads to your bottom line, and the pricing page is the final stop before visitors become customers and you make revenue.<\/p><p>Let\u2019s see some A\/B testing opportunities you should consider.<\/p><p><strong>17. Test the position of the lowest and highest prices<\/strong><\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8753\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/low-high-pricing-saas.png\" alt=\"\" width=\"520\" height=\"196\" \/><\/div><div class=\"blog_img\" style=\"text-align: left;\">HubSpot uses a low-to-high pricing model.<\/div><div class=\"blog_img\"><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8752 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/high-low-pricing-saas.png\" alt=\"A\/B Testing Pricing Page Redesign\" width=\"860\" height=\"376\" \/><\/div><div class=\"blog_img\"><p>Wufoo uses a high-to-low pricing model.<\/p><p><strong>18. <\/strong><strong>Test <\/strong><strong>same colors vs. different colors<\/strong><\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8749\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/different-color-saas-pricing.png\" alt=\"\" width=\"1159\" height=\"410\" \/><\/div><div class=\"blog_img\">\u00a0<\/div><div class=\"blog_img\" style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8756 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/same-color-saas-pricing.png\" alt=\"\" width=\"404\" height=\"125\" \/><\/div><div class=\"blog_img\" style=\"text-align: left;\">\u00a0<\/div><div class=\"blog_img\" style=\"text-align: left;\"><strong>19. Test the number of pricing tiers<\/strong><\/div><div class=\"blog_img\"><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8755\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/number-of-pricing-tiers-saas.png\" alt=\"\" width=\"493\" height=\"204\" \/><\/div><div class=\"blog_img\"><p><a href=\"https:\/\/www.invespcro.com\/blog\/guide-to-optimize-saas-pricing\/\">55% of the companies use three or four pricing tiers<\/a>. So, starting by testing three to four pricing tiers on your pricing page is best.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8751 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/four-pricing-tiers-saas.png\" alt=\"A\/B Test Pricing Tiers on SaaS pricing Page\" width=\"873\" height=\"642\" \/><\/div><div class=\"blog_img\"><p>Then, you test two or five pricing tiers, depending on your pricing mechanism.<\/p><p><strong>20. Test a list of all the features on your pricing plan vs. a list of features with checkboxes<\/strong><\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8750\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/features-pricing-saas.png\" alt=\"\" width=\"300\" height=\"188\" \/><\/div><div class=\"blog_img\"><p>In the pricing plan above, features are listed under each pricing package. This might waste users\u2019 time as they compare the packages.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8748\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/check-boxes-pricing-saas.png\" alt=\"\" width=\"300\" height=\"284\" \/><\/div><div class=\"blog_img\"><p>The one above includes checkboxes so users can easily compare packages.<\/p><p><strong>21. Test your most expensive product as \u201crequest pricing\u201d format<\/strong><\/p><p>Not all SaaS companies display their pricing tiers on their websites; some ask visitors to contact them for pricing information. This way, they can offer different prices to different customers. In the end, this format might be a win-win situation for both sides.<\/p><p><a href=\"https:\/\/www.process.st\/saas-pricing-pages\/\">Jason Lemkin\u2019s<\/a> SaaS analysis shows that 38% of SaaS companies list their most expensive pricing tier as \u201ccontact us.\u201d<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8746\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/contact-us-pricing-tier-saas.png\" alt=\"\" width=\"590\" height=\"316\" \/><\/div><div class=\"blog_img\"><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8747\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/contact-us-pricing-tier-saas2.png\" alt=\"\" width=\"653\" height=\"266\" \/><\/div><div class=\"blog_img\"><p><strong>22. Test packages as named and unnamed<\/strong><\/p><p>Many SaaS companies think that as long as they create pricing tiers for each persona, they are on the right track. However, one-fifth of the companies use unnamed pricing tiers.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8757 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/unnamed-pricing-package-saas.png\" alt=\"A\/B test SaaS pricing page examples\" width=\"1271\" height=\"559\" \/><\/div><div class=\"blog_img\">\u00a0<\/div><div class=\"blog_img\"><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8754\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/named-pricing-package-saas.png\" alt=\"\" width=\"1152\" height=\"734\" \/><\/div><div class=\"blog_img\"><p><strong>23. Test customizing and relocating the pricing tiers<\/strong><\/p><p>Here is a good example of pricing page optimization.<\/p><p>The <a href=\"https:\/\/www.invespcro.com\/blog\/guide-to-optimize-saas-pricing\/\">new pricing page beat the original version by 57%<\/a>:<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8760\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/original-challenger-saas-pricing-page.png\" alt=\"\" width=\"682\" height=\"810\" \/><\/div><div class=\"blog_img\" style=\"text-align: left;\">\u00a0<\/div><div class=\"blog_img\" style=\"text-align: left;\">During the A\/B test, the challenger\u2019s new version generated 57% more leads. You can see the change in their pricing structure to a customized pricing model.<\/div><div class=\"blog_img\" style=\"text-align: left;\">\u00a0<\/div><div class=\"blog_img\" style=\"text-align: left;\"><strong>24. Test anchor pricing<\/strong><\/div><\/div><\/div><\/div><div class=\"blog_img\"><p>Basekit is a mobile site builder company that helps small businesses build their own websites or online stores. The company conducted a successful A\/B test on its pricing page to improve macro conversions.<\/p><p>In the example below, Basekit made a significant change to its pricing page. They named the product tiers Basic, Business, and Enterprise. They also reduced CTA buttons to a single green color and changed the CTA name to \u201cGet started.\u201d They also tested anchor pricing, highlighting their \u201cBusiness\u201d product to compel visitors.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8761 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/anchor-pricing-saas-pricing-page.png\" alt=\"Basekit Pricing Page A\/B Testing Case Study\" width=\"673\" height=\"638\" \/><\/div><div class=\"blog_img\"><p>The test resulted in a 25% increase in conversions.<\/p><p><strong>25. Test clear pricing features\u00a0<\/strong><\/p><p>Lyyti&#8217;s sales team and <a href=\"http:\/\/www.sampsavainio.fi\/\">Sampsa Vainio<\/a>, a conversion optimization expert, replaced the original cluttered pricing page with a user-friendly one.<\/p><p>This was the original:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8763\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/no-pricing-features-saas-tiers.png\" alt=\"\" width=\"1277\" height=\"903\" \/><\/div><div class=\"blog_img\"><p>According to the heatmaps and clickmaps reports, users frequently moved between the pricing and the features page. This original page has barely visible CTAs and no information on features. Prospects could not distinguish the features offered in each plan.<\/p><p>Here\u2019s what the successful variation looked like:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8764\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/with-pricing-features-saas-tiers.png\" alt=\"\" width=\"1275\" height=\"1413\" \/><\/div><div class=\"blog_img\"><p>They <strong>increased visits to the lead generation page by 93.71% <\/strong>with a statistical significance of 96%.<\/p><p><strong>\u00a0<\/strong><strong>26. Test long pricing plans vs short pricing plans<\/strong><\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8765 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/short-long-pricing-page-saas.png\" alt=\"SaaS pricing plans A\/B Testing\" width=\"1400\" height=\"1068\" \/><\/div><div class=\"blog_img\"><p>Lyyti\u2019s example also shows that long pricing plans can outperform short ones.<\/p><p style=\"text-align: left;\"><strong>27. <a href=\"https:\/\/www.invespcro.com\/blog\/guide-to-optimize-saas-pricing\/\">Test \u201cuseless\u201d pricing plan<\/a><\/strong><\/p><p>Have you ever heard about the Predictably Irrational theory? Based on this theory, you can increase conversions by setting an illogical pricing tier among your offers.<\/p><p>This useless plan has no potential for sale. The sole purpose of this specific offer is to make the next pricing tier much more attractive. People will always choose the most reasonable cost-benefit option.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8766\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/useless-pricing-saas-tiers.png\" alt=\"\" width=\"397\" height=\"172\" \/><\/div><div class=\"blog_img\"><p>A useless pricing plan is a strong candidate for testing. Are you still not sure whether it works? Then check out this real-life example below.<\/p><p>One company decided to try a useless pricing strategy. This is the original page:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8767\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/example-saas-pricing-tiers-useless-pricing.png\" alt=\"\" width=\"457\" height=\"484\" \/><\/div><div class=\"blog_img\"><p>At this price, 40% bought the yearly plan, and 60% bought the monthly plan.<\/p><p>This is the variation:<\/p><\/div><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8768\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/example-saas-tiers-useless-pricing.png\" alt=\"\" width=\"560\" height=\"424\" \/><\/div><div class=\"blog_img\"><p>The company knew that customers wanted the first two features, so they included them in all plans. The result was a 233% increase in conversions. 86% purchased the $299 plan, and 14% chose the monthly plan. So, the middle pricing tier ($289) psychologically led people to choose the third tier ($299).<\/p><p><strong>28. Test pricing tiers with discounts <\/strong><\/p><p>Meebox is a Denmark-based web hosting and cloud hosting company. They ran a test on the pricing page, offering discounts on their plans. While the original offered no discounts, the variation showed a 20% discount on the middle plan and 40% on the highest plan. These discounts applied only if customers locked in for 2 years.<\/p><p>Original:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8769 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/originar-variation-saas-no-discount-tiers.png\" alt=\"Discount pricing strategy A\/B Testing\" width=\"992\" height=\"577\" \/><\/div><div class=\"blog_img\"><p>Variation:<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8770\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/saas-discount-pricing-tiers.png\" alt=\"\" width=\"1000\" height=\"614\" \/><\/div><div class=\"blog_img\"><p>Meebox saw a 121.56% increase in revenue, a 46.24% increase in Average Order Value, and a 51.85% increase in conversions.<\/p><p>When offering discounts to potential customers, make sure it works for your company as well. It may not have been profitable for Meebox to offer a discount if they had not guaranteed that customers would pay for 2 years.<\/p><p><strong>29. Test CTA copy on pricing tiers<\/strong><\/p><p>Your CTA copy should be simple and persuasive to convince visitors to act. Instead of making drastic changes, starting with small changes to CTA copy would be a meaningful way to see the difference. Never forget that you have only a few words to persuade customers.<\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8771\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/cta-copy-pricing-tiers.png\" alt=\"\" width=\"795\" height=\"786\" \/><\/div><div class=\"blog_img\"><p>Unbounce, a leading <a href=\"https:\/\/www.invespcro.com\/blog\/landing-pages-infographic\/\">landing page provider<\/a>, <a href=\"https:\/\/marketingexperiments.com\/email-marketing\/email-optimization-a-single-word-change-results-in-a-90-lift-in-sign-ups\">tested CTA copy<\/a> on its pricing page. Not features, not design, or multiple elements. What Unbounce did was change \u201cyour\u201d into \u201cmy.\u201d Perhaps the visitors found it more engaging. The company\u2019s <a href=\"https:\/\/www.invespcro.com\/cro\/statistics\/\">conversion rate increased<\/a> from 30% to 90%.<\/p><p><strong>30.<\/strong> <strong>Test a value-based pricing model<\/strong><\/p><div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8772 size-full\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/value-based-pricinf-saas.png\" alt=\"Value Based Pricing A\/B Testing\" width=\"900\" height=\"600\" \/><\/div><div class=\"blog_img\"><p>Server Density is a SaaS company that offers hosting and website monitoring. Their initial pricing model was cost-based, as you can see on the original page. They tested it against a separate pricing tier in a <a href=\"https:\/\/www.invespcro.com\/blog\/guide-to-optimize-saas-pricing\/\">value-based pricing<\/a> model.<\/p><p>As a result, free trial sign-ups decreased, but overall revenue increased. They effectively lowered the costs of the \u201ctire-kickers.\u201d In the end, they increased total revenue by 114% with the newly designed pricing tiers.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d15658b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d15658b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9c873e\" data-id=\"e9c873e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-89032f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89032f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c12de74\" data-id=\"c12de74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21e802d elementor-widget elementor-widget-image\" data-id=\"21e802d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"377\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3-1024x483.png\" class=\"attachment-large size-large wp-image-99126\" alt=\"\" srcset=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3-1024x483.png 1024w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3-300x141.png 300w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3-768x362.png 768w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3-1536x724.png 1536w, https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Group-11-3.png 1641w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c6444e4\" data-id=\"c6444e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e3edd9 elementor-widget elementor-widget-heading\" data-id=\"2e3edd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Know exactly what\u2019s stopping conversions\n <span style=\"color:#FF9800\"> \u2014and how to fix it.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7088ff3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7088ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/offer.invespcro.com\/conversion-rate-optimization\/benchmark\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET A FREE CONVERSION ASSESSMENT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a28e38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a28e38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5b0ab\" data-id=\"5c5b0ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3308224 elementor-widget elementor-widget-text-editor\" data-id=\"3308224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog_img\"><h2 style=\"text-align: left;\"><strong>Over to you<\/strong><\/h2><p>For any company, generating value online is a tough task. SaaS companies frequently change and adjust their websites, especially pricing pages, to stay ahead of the competition in a crowded market.<\/p><p>In this article, we go over the most common elements of SaaS websites to develop concrete testing ideas, supported by real-world examples and case studies.<\/p><p>Many SaaS companies test their homepage and pricing page from time to time to reach optimum results. However, we cannot say that there is a best method or optimal solution,s such as changing a particular element or <a href=\"https:\/\/www.invespcro.com\/blog\/5-reliable-guidelines-for-designing-higher-converting-landing-pages\/\">designing the page<\/a> in a specific format.<\/p><p>The best approach is to conduct quantitative and qualitative analysis over the long run to understand what your visitors want and how you can meet their needs. Then identify the least converting elements on your site and develop long-lasting solutions.<\/p><p>With possible solutions in hand, you still need to <a href=\"https:\/\/www.invespcro.com\/blog\/ab-testing-mistakes\/\">conduct A\/B Tests wisely<\/a> and pragmatically to find the best-converting homepage and pricing page for you.<\/p><\/div><h2 style=\"text-align: left;\">References<\/h2><p><a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-development\/6_simple_a_b_tests_to_optimize_your_conversion_rate\">https:\/\/www.emailonacid.com\/blog\/article\/email-development\/6_simple_a_b_tests_to_optimize_your_conversion_rate<\/a><\/p><p><a href=\"https:\/\/www.intechnic.com\/blog\/best-examples-of-website-goals-and-objectives\/\">https:\/\/www.intechnic.com\/blog\/best-examples-of-website-goals-and-objectives\/<\/a><\/p><p><a href=\"https:\/\/www.webprofits.com.au\/blog\/saas-home-pages\/\">https:\/\/www.webprofits.com.au\/blog\/saas-home-pages\/<\/a><\/p><p><a href=\"https:\/\/blog.chartmogul.com\/saas-landing-pages\/\">https:\/\/blog.chartmogul.com\/saas-landing-pages\/<\/a><\/p><p><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx#sm.0005dujsq1dh0dh3z0a1f6r0eu44j\">https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx#sm.0005dujsq1dh0dh3z0a1f6r0eu44j<\/a><\/p><p><a href=\"https:\/\/blog.chartmogul.com\/saas-landing-pages-2017-analysis\/\">https:\/\/blog.chartmogul.com\/saas-landing-pages-2017-analysis\/<\/a><\/p><p><a href=\"https:\/\/www.invespcro.com\/blog\/types-of-landing-pages-guaranteed-to-convert-and-how-to-use-them\/\">https:\/\/www.invespcro.com\/blog\/types-of-landing-pages-guaranteed-to-convert-and-how-to-use-them\/<\/a><\/p><p><a href=\"https:\/\/www.invespcro.com\/blog\/your-complete-guide-to-call-to-action-button-plus-a-bonus-with-free-200-effective-cta-buttons\/\">https:\/\/www.invespcro.com\/blog\/your-complete-guide-to-call-to-action-button-plus-a-bonus-with-free-200-effective-cta-buttons\/<\/a><\/p><p><a href=\"https:\/\/www.invespcro.com\/blog\/fears-uncertainties-and-doubts-reducing-visitor-anxieties-to-increase-conversions\/\">https:\/\/www.invespcro.com\/blog\/fears-uncertainties-and-doubts-reducing-visitor-anxieties-to-increase-conversions\/<\/a><\/p><p><a href=\"http:\/\/www.disruptiveadvertising.com\/conversion-rate-optimization\/what-makes-a-great-hero-shot\/\">http:\/\/www.disruptiveadvertising.com\/conversion-rate-optimization\/what-makes-a-great-hero-shot\/<\/a><\/p><p><a href=\"https:\/\/www.designforfounders.com\/ab-testing-examples\/\">https:\/\/www.designforfounders.com\/ab-testing-examples\/<\/a><\/p><p><a href=\"http:\/\/www.funnelenvy.com\/blog\/7-call-action-case-studies-conversion-boosting-insights\/\">http:\/\/www.funnelenvy.com\/blog\/7-call-action-case-studies-conversion-boosting-insights\/<\/a><\/p><p><a href=\"https:\/\/www.invespcro.com\/blog\/guide-to-conducting-qualitative-usability-studies\/\">https:\/\/www.invespcro.com\/blog\/guide-to-conducting-qualitative-usability-studies\/<\/a><\/p><p><a href=\"https:\/\/www.invespcro.com\/blog\/polls-101-a-kickstart-guide-to-knowing-you-customers-and-increasing-conversions-on-your-website\/\">https:\/\/www.invespcro.com\/blog\/polls-101-a-kickstart-guide-to-knowing-you-customers-and-increasing-conversions-on-your-website\/<\/a><\/p><p><a href=\"https:\/\/www.invespcro.com\/blog\/guide-to-optimize-saas-pricing\/\">https:\/\/www.invespcro.com\/blog\/guide-to-optimize-saas-pricing\/<\/a><\/p><p><a href=\"http:\/\/radio.shabanali.com\/predictable.pdf\">http:\/\/radio.shabanali.com\/predictable.pdf<\/a><\/p><p><a href=\"http:\/\/www.marketingexperiments.com\/blog\/research-topics\/email-marketing\/email-optimization-a-single-word-change-results-in-a-90-lift-in-sign-ups.html\">http:\/\/www.marketingexperiments.com\/blog\/research-topics\/email-marketing\/email-optimization-a-single-word-change-results-in-a-90-lift-in-sign-ups.html<\/a><\/p><p><a href=\"https:\/\/www.invisionapp.com\/blog\/high-converting-landing-pages\/?utm_campaign=blog-post-social&amp;utm_content=38848645&amp;utm_medium=social&amp;utm_source=twitter\">https:\/\/www.invisionapp.com\/blog\/high-converting-landing-pages\/?utm_campaign=blog-post-social&amp;utm_content=38848645&amp;utm_medium=social&amp;utm_source=twitter<\/a><\/p><p><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/07\/hero-images-guide\">http:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/07\/hero-images-guide<\/a><\/p><p><a href=\"http:\/\/credibility.stanford.edu\/guidelines\/index.html\">http:\/\/credibility.stanford.edu\/guidelines\/index.html<\/a><\/p><p><a href=\"http:\/\/babich.biz\/best-practices-for-hero-images\/\">http:\/\/babich.biz\/best-practices-for-hero-images\/<\/a><\/p><p><a href=\"https:\/\/www.invespcro.com\/blog\/a-step-by-step-guide-to-turn-your-homepage-into-high-conversion-machine\/\">https:\/\/www.invespcro.com\/blog\/a-step-by-step-guide-to-turn-your-homepage-into-high-conversion-machine\/<\/a><\/p><p><a href=\"http:\/\/onstartups.com\/tabid\/3339\/bid\/84427\/Freemium-Pricing-for-SaaS-Optimizing-Paid-Conversion-Upgrades.aspx\">http:\/\/onstartups.com\/tabid\/3339\/bid\/84427\/Freemium-Pricing-for-SaaS-Optimizing-Paid-Conversion-Upgrades.aspx<\/a><\/p><p><a href=\"https:\/\/bestengagingcommunities.com\/2015\/05\/19\/top-5-things-you-should-ab-test-except-forprice-on-your-pricing-page\/\">https:\/\/bestengagingcommunities.com\/2015\/05\/19\/top-5-things-you-should-ab-test-except-forprice-on-your-pricing-page\/<\/a><\/p><p><a href=\"https:\/\/www.process.st\/saas-pricing-pages\/\">https:\/\/www.process.st\/saas-pricing-pages\/<\/a><\/p><p><a href=\"https:\/\/foundrmag.com\/saas-pricing\/\">https:\/\/foundrmag.com\/saas-pricing\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 16<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>How to increase SAAS converstion rate and what to test next in your SaaS website? Great question. Increasing the conversion rate\u00a0of a SaaS (software-as-a-service) website is part science, part art. That means you need to look at visitor behavior data and seek unique insights and solutions to the problems you uncover. To help you out [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116,36],"tags":[245,311,384],"class_list":["post-8696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-testing","category-cro","tag-intermediate","tag-list","tag-saas"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/8696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=8696"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/8696\/revisions"}],"predecessor-version":[{"id":101811,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/8696\/revisions\/101811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/8715"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=8696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=8696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=8696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}