{"id":8824,"date":"2017-07-26T11:39:36","date_gmt":"2017-07-26T16:39:36","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=8824"},"modified":"2025-08-13T14:05:36","modified_gmt":"2025-08-13T14:05:36","slug":"use-emotional-triggers-to-boost-ecommerce-sales-with-examples","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/use-emotional-triggers-to-boost-ecommerce-sales-with-examples\/","title":{"rendered":"7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)"},"content":{"rendered":"Reading Time: <\/span> 9<\/span> minutes<\/span><\/span>

In today\u2019s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity.<\/p>\n

Every decision your customer makes consists of several conscious and subconscious emotional triggers.<\/p>\n

As neurologist Antonio Damasio<\/a> argues in his book \u201cDescartes Error\u201d<\/p>\n

\u201cEmotion is a necessary ingredient to almost all decisions\u201d<\/i><\/p>\n

While most people believe the choices they make result from rational analysis of available alternatives. In reality, emotions are the main drivers in the entire decision-making process.<\/p>\n

Damasio\u2019s view<\/a> is based on his studies of people whose connections between the \u201cthinking\u201d and \u201cemotional\u201d areas of the brain had been damaged.<\/p>\n

While these people were capable of rationally processing information about alternative choices… they were unable to make decisions because they lacked any sense of how they felt about the options.<\/p>\n

Now, there are several emotional triggers you can use to dramatically boost your revenue and drive your conversions to roof<\/a>, while also acquiring and underscoring customer loyalty.<\/p>\n

This post takes a look at the most common emotional triggers and shares few ideas and examples for introducing them into your own marketing activities.<\/p>\n

1.Tell Stories<\/h2>\n

People love stories.<\/p>\n

They appeal to the emotional decision making bits<\/a> in ways facts and figures can\u2019t.<\/p>\n

As Princeton\u2019s Uri Hasson<\/a> puts it:<\/p>\n

\u201cBy simply telling a story [a person] could plant ideas, thoughts and emotions into the listener’s brain.\u201d<\/p><\/blockquote>\n

We as human beings, have been telling stories for thousands of years.<\/p>\n

The reason?<\/p>\n

Stories trigger emotions.<\/p>\n

Gerard Zaltman<\/a> found 95% of cognition<\/a> happens inside our subconscious [emotional brain].<\/p>\n

Now: How do you incorporate storytelling to boost your E-commerce sales<\/a>?<\/p>\n

First, Define your brand:<\/strong><\/p>\n