{"id":9071,"date":"2017-06-09T15:43:07","date_gmt":"2017-06-09T20:43:07","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=9071"},"modified":"2026-08-18T11:45:09","modified_gmt":"2026-08-18T11:45:09","slug":"7-methods-to-uncover-problems-on-your-website","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/7-methods-to-uncover-problems-on-your-website\/","title":{"rendered":"Usability Problems – 7 Methods to Uncover Usability Issues on Your Website"},"content":{"rendered":"Reading Time: <\/span> 16<\/span> minutes<\/span><\/span>\t\t
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There is no such thing as a perfect website. <\/strong><\/p>

No designer, developer, or marketer can spot the full range of problems on a website alone.<\/strong><\/p>

Why? One direct reason is that only real users can identify some of these problems.<\/p>

The market today is a fierce battlefield, as everyone is striving to deliver the best they can to their users. At the front lines, marketers need techniques to better understand website visitors and customers.<\/p>

There are many articles that tackle usability testing<\/a> and its benefits. But most of these articles treat usability as a broad, theoretical term. Most fail to suggest concrete steps for detecting usability problems and propose potential solutions.<\/p>

One of the very first steps when implementing the 12-step conversion optimization system<\/a> to increase a website’s conversion rate<\/a> is to conduct a website assessment. This article will provide 7 concrete techniques used by UX and CRO experts to uncover problems on your website.
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1. The Guerrilla Testing -In Person Usability Testing<\/h2>

Some VPs of marketing and CMOs fail to understand that guerrilla testing can occur throughout the entire life cycle of a website. <\/strong><\/p>

The term usability, according to Nielsen<\/a>, refers to the quality attribute that assesses how easy an interface is to use for both novices and experts.\u00a0Ease of use\u00a0has been<\/strong><\/span>\u00a0a goal for designers, developers, and marketers all along. \u00a0<\/strong><\/p>

These usability tests are usually described as laboratory-based studies in which users perform tasks in a setting similar to their environment, while observers take notes.<\/p>

With more than 80%<\/a> of subject matter experts using it as their first and primary resort for problem detection, guerrilla testing is one of the most commonly used methods for improving user experience, as shown in the graph below.
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Image source: measuringu<\/a><\/p>

How to Conduct a Usability Test?<\/h3>

Our detailed guide on conducting usability testing<\/a> breaks the process into 3 stages:<\/p>