{"id":9448,"date":"2017-07-14T10:34:50","date_gmt":"2017-07-14T15:34:50","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=9448"},"modified":"2017-07-14T10:34:50","modified_gmt":"2017-07-14T15:34:50","slug":"lead-nurturing","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/lead-nurturing\/","title":{"rendered":"The Importance Of Lead Nurturing \u2013 Statistics and Trends"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on &#8220;The importance of lead nurturing&#8221; for latest lead nurturing statistics and trends.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/lead-nurturing.jpg\" alt=\"The importance of lead nurturing\" width=\"580\" \/><\/strong><\/p>\n<p><strong>Infographic by- <a href=\"https:\/\/www.invespcro.com\/\">Invespcro.com<\/a><\/strong><\/p>\n<p><strong>To Publish this Image on your Blog or Website . Copy this code<\/strong><\/p>\n<p><textarea rows=\"5\">&lt;a href=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/lead-nurturing.jpg&#8221;&gt;&lt;img src=&#8221;https:\/\/www.invespcro.com\/blog\/images\/blog-images\/lead-nurturing.jpg&#8221; alt=&#8221;The importance of lead nurturing&#8221; width=&#8221;580&#8243;&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;Infographic by- &lt;a href=&#8221;https:\/\/www.invespcro.com\/&#8221;&gt;Invesp Conversion Optimization Services&lt;\/a&gt;<\/textarea><\/p>\n<p>Nurtured leads make 47% larger purchases than non-nurtured leads<\/p>\n<p>Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts<\/p>\n<p>Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads<\/p>\n<p><b>Top Goals and objectives of Lead Nurturing Program<\/b><\/p>\n<table style=\"width: 618px;\">\n<tbody>\n<tr>\n<td style=\"width: 481px;\"><strong>Goals and Objectives<\/strong><\/td>\n<td style=\"width: 125px;\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 481px;\">Increase conversion rates<\/td>\n<td style=\"width: 125px;\">84%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 481px;\">Increase the number of opportunities entering pipeline<\/td>\n<td style=\"width: 125px;\">82%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 481px;\">Generate more warm, sales ready leads<\/td>\n<td style=\"width: 125px;\">74%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 481px;\">Improve segmentation of prospects<\/td>\n<td style=\"width: 125px;\">53%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 481px;\">To boost response to campaign<\/td>\n<td style=\"width: 125px;\">42%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 481px;\">Lower the cost of qualified leads<\/td>\n<td style=\"width: 125px;\">38%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 481px;\">Gain a higher acceptance of leads from sales<\/td>\n<td style=\"width: 125px;\">33%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 481px;\">Deliver a customized experience through website<\/td>\n<td style=\"width: 125px;\">32%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Top Content Types for Lead Nurturing<\/b><\/p>\n<table style=\"width: 620px;\">\n<tbody>\n<tr>\n<td style=\"width: 482px;\"><strong>Content Type<\/strong><\/td>\n<td style=\"width: 126px;\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 482px;\">E-books<\/td>\n<td style=\"width: 126px;\">71%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 482px;\">White papers<\/td>\n<td style=\"width: 126px;\">83%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 482px;\">Thought Leadership<\/td>\n<td style=\"width: 126px;\">41%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 482px;\">Infographics<\/td>\n<td style=\"width: 126px;\">22%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 482px;\">Interactive content<\/td>\n<td style=\"width: 126px;\">32%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 482px;\">Video<\/td>\n<td style=\"width: 126px;\">22%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 482px;\">On Demand Webinars<\/td>\n<td style=\"width: 126px;\">63%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Top Challenges of Lead Nurturing Program<\/b><\/p>\n<table style=\"width: 616px;\">\n<tbody>\n<tr>\n<td style=\"width: 474px;\"><strong>Challenges<\/strong><\/td>\n<td style=\"width: 130px;\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 474px;\">Creating relevant content<\/td>\n<td style=\"width: 130px;\">59%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 474px;\">Targeting by decision stage<\/td>\n<td style=\"width: 130px;\">49%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 474px;\">Targeting by prospect persona<\/td>\n<td style=\"width: 130px;\">39%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 474px;\">Nurturing campaign workflows<\/td>\n<td style=\"width: 130px;\">33%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 474px;\">Personalizing campaigns<\/td>\n<td style=\"width: 130px;\">32%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 474px;\">Multi-channel integration<\/td>\n<td style=\"width: 130px;\">31%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 474px;\">Segmenting lead data<\/td>\n<td style=\"width: 130px;\">29%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Most Effective Online Channels for Lead Nurturing Campaign<\/b><\/p>\n<table style=\"width: 606px;\">\n<tbody>\n<tr>\n<td style=\"width: 467px;\"><strong>Channel<\/strong><\/td>\n<td style=\"width: 127px;\"><strong>%age<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 467px;\">E-mail<\/td>\n<td style=\"width: 127px;\">78%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 467px;\">Website<\/td>\n<td style=\"width: 127px;\">48%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 467px;\">Social Media<\/td>\n<td style=\"width: 127px;\">39%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 467px;\">Blog<\/td>\n<td style=\"width: 127px;\">30%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 467px;\">Events<\/td>\n<td style=\"width: 127px;\">29%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 467px;\">Search<\/td>\n<td style=\"width: 127px;\">24%<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 467px;\">Mobile<\/td>\n<td style=\"width: 127px;\">13%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on &#8220;The importance of lead nurturing&#8221; for latest [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85,501,87,502,109],"class_list":["post-9448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-beginner","tag-demand-generation","tag-general","tag-lead-nurturing","tag-resource"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/9448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=9448"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/9448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/9490"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=9448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=9448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=9448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}