{"id":9570,"date":"2017-08-27T10:41:09","date_gmt":"2017-08-27T15:41:09","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=9570"},"modified":"2026-01-20T03:34:02","modified_gmt":"2026-01-20T03:34:02","slug":"demand-generation-when-to-hide-content-behind-forms-and-when-to-give-content-away","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/demand-generation-when-to-hide-content-behind-forms-and-when-to-give-content-away\/","title":{"rendered":"Demand Generation: When to Hide Content Behind Forms and When to Give Content Away"},"content":{"rendered":"Reading Time: <\/span> 9<\/span> minutes<\/span><\/span>

C<\/span>ontent marketers <\/span><\/i>see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it. <\/span><\/p>\n

On the other hand, <\/span>demand generation<\/span><\/i><\/a> focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn\u2019t available anywhere else for FREE – should be GATED.<\/span><\/p>\n

Now:<\/span><\/p>\n

Whether you gate your content or not, it usually depends on:<\/span><\/p>\n

    \n
  1. The quality of leads you need<\/span><\/li>\n
  2. How widely you want your content to be shared or consumed<\/span><\/li>\n<\/ol>\n

    In this post, we\u2019re going to dive deep into the pros and cons of each approach, share insights for improving your process regardless of whichever route you decide to take.<\/span><\/p>\n

    But before we delve in – there are a couple of important points we should cover:<\/span><\/p>\n