{"id":96399,"date":"2023-04-05T06:51:39","date_gmt":"2023-04-05T11:51:39","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=96399"},"modified":"2023-04-05T06:51:39","modified_gmt":"2023-04-05T11:51:39","slug":"shopify-vs-bigcommerce","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/shopify-vs-bigcommerce\/","title":{"rendered":"Shopify vs BigCommerce: Which eCommerce Platform Should You Choose?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 16<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">One of the biggest issues facing folks interested in creating an online store is the question of which platform they should choose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two of the biggest platforms come to mind easily &#8211; <a href=\"https:\/\/www.invespcro.com\/blog\/5-non-obvious-product-pages-tips-for-shopify-websites\/\">Shopify<\/a> and BigCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While both platforms are amazing in their rights, they outshine each other in specific categories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I\u2019ll compare <a href=\"https:\/\/www.invespcro.com\/blog\/shopify-cro\/\">Shopify<\/a> and BigCommerce head to head, and I\u2019ll take a deep dive looking at their pricing, apps\/integrations, themes, customer support, analytics, etc.<\/span><\/p>\n<h2><b>Introduction To Shopify (a quick overview)<\/b><\/h2>\n<div class=\"blog_img\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-96402\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-worldwide.png\" alt=\"\" width=\"1350\" height=\"659\" data-wp-pid=\"96402\" \/><\/div>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.shopify.com\/\">Shopify<\/a> is an all-in-one e-commerce platform allowing businesses to create and manage online stores. It offers a variety of features, such as customizable templates, payment and shipping integrations, marketing tools, and customer management capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify is designed to be user-friendly and accessible to businesses of all sizes, from small startups to large enterprises. It offers various pricing plans to suit different needs and budgets, as well as a range of third-party apps and integrations that can be used to extend its functionality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, Shopify is a powerful and flexible platform that can help businesses of all types and sizes to establish a successful online presence and grow their sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify was founded in 2006 by Tobias Lutke and Scott Lake. According to <a href=\"https:\/\/trends.builtwith.com\/shop\/Shopify\">BuiltWith,<\/a> Shopify has 4 283 549 live sites and an additional 2 286 892 sites that used Shopify historically.<\/span><\/p>\n<blockquote><p><b>Did You Know?<\/b><span style=\"font-weight: 400;\"> &#8211; Shopify Capital was launched in 2016, and since then has provided over $2 billion in funding to Shopify merchants with a maximum advance of $2 million.<\/span><\/p><\/blockquote>\n<h2><b>Introduction To BigCommerce (a quick overview)<\/b><\/h2>\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone size-full wp-image-96403\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/BigCommerce.png\" alt=\"\" width=\"1347\" height=\"655\" data-wp-pid=\"96403\" \/><\/div>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.bigcommerce.com\/\">BigCommerce<\/a> is a leading eCommerce platform that empowers businesses large and small to build, manage, and scale their online stores with ease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BigCommerce provides a comprehensive and friendly set of tools\/integrations that make creating an online store easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With customizable templates, advanced reporting capabilities, multiple sales channels, and secure payment processing, BigCommerce offers a one-stop shop for budding entrepreneurs and businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BigCommerce was founded in 2009 by Eddie Machaalani and Mitchell Harper. According to <\/span><a href=\"https:\/\/trends.builtwith.com\/shop\/BigCommerce\"><span style=\"font-weight: 400;\">Builtwith <\/span><\/a><span style=\"font-weight: 400;\">data,\u00a0 BigCommerce has 47,455 Live websites on the platform and additional 98,049 websites that used it historically.<\/span><\/p>\n<blockquote><p><b>Did You Know?<\/b><span style=\"font-weight: 400;\"> &#8211; Just a month before BigCommerce\u2019s IPO, Intuit offered to buy the platform for $1.5 billion.\u00a0<\/span><\/p><\/blockquote>\n<h2><b>Shopify vs BigCommerce: Which is the best option?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When deciding on which ecommerce platform to host an online store, there are a couple of criteria businesses look at, and it\u2019s based on those categories I\u2019ll be comparing Shopify and BigCommerce.<\/span><\/p>\n<p>Here&#8217;s a quick overview before diving into more details.<\/p>\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone size-full wp-image-96430\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-vs-BigCommerce.png\" alt=\"\" width=\"12320\" height=\"13726\" data-wp-pid=\"96430\" \/><\/div>\n<h3><b>Shopify Vs. BigCommerce: Pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you navigate to Shopify\u2019s pricing page, you\u2019ll see 6 pricing plans broken into two categories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first pricing category contains the basic plan;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0$32 monthly but $1 for the first three months.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basic reports.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Up to 1000 inventory locations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2 staff accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can add unlimited products to your store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple sales channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">247 support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically send abandoned cart emails to shoppers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gift card available.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free SSL certificate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Translate your store into multiple languages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can set different prices for the same product across several international markets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can filter and group your customers into several groups and segments.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The second plan in this first category is named Shopify, and it includes everything above plus;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$92 monthly, $1 for the first 3 months.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional reports.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Up to 1000 inventory locations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 staff accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate manual tasks and build workflows.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The third plan in this first category is named Advanced and it includes everything in the first two plans plus;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$399 monthly, $1 for the first 3 months.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom report builder.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Up to 1000 inventory locations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">15 staff accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Third-party calculated shipping rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can estimate and collect duties and import taxes at checkout to give customers total cost clarity and reduce your risk of returns and parcel refusals.<\/span><\/li>\n<\/ul>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96404\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-Pricing-plans-1.png\" alt=\"\" width=\"1346\" height=\"658\" data-wp-pid=\"96404\" \/><\/div>\n<p><span style=\"font-weight: 400;\">The second category of pricing plans starts with the \u2018Starter package.\u2019<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get 3 months of the starter package for $1; then monthly, it\u2019s $5.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sell products through products and messaging apps.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The second pricing plan in this category is Shopify Plus<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starts at $2,000 monthly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">24\/7 priority technical support by phone, email, or live chat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Platform knowledge and industry insights through the merchant success program<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized migration, launch, and account management support at no extra cost<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Platform customization with over 8,000 apps and hundreds of Shopify Plus Partners and Certified Apps.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The third pricing plan in this category is the Shopify commerce components.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing is fixed on the components you want in your store, so you need to contact sales for more details.<\/span><\/li>\n<\/ul>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96405\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-pricing-plans-2.png\" alt=\"\" width=\"1351\" height=\"656\" data-wp-pid=\"96405\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Next up is BigCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BigCommerce has 4 pricing plans, standard, plus, pro, and enterprise.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96406\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/BigCommerce-pricing-plan.png\" alt=\"\" width=\"1349\" height=\"502\" data-wp-pid=\"96406\" \/><\/div>\n<h4><b>Standard pricing plan;<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Billed $29 monthly if you\u2019re paying annually, $39 if you\u2019re paying monthly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">0% additional transaction fees when using leading payment gateways.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited products, file storage, and bandwidth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited staff accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This pricing plan comes with an online storefront.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can create up to 3 multi-storefront to manage more brands; each additional storefront costs $30.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can connect your store to Amazon\/eBay\/Walmart.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach more customers and increase sales by connecting your store to Facebook shop and Instagram checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Features professional reporting tools, accepts payment in over 100 currencies, Apple Pay, Google Pay, Amazon Pay, single page checkout, real-time shipping quotes etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It features up to 4 inventory locations.<\/span><\/li>\n<\/ul>\n<h4><b>Plus pricing plan:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are billed $79 monthly if you\u2019re paying annually, $105 if you\u2019re paying monthly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Same features as the standard pricing plan and also.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows multi-storefronts of up to 5 with a price per additional storefront of $50.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can segment your customers for pricing, product access, and promotions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has an abandoned cart saver tool that automatically sends shoppers who abandoned their carts a series of emails to complete their orders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At this pricing plan, your customer&#8217;s shopping carts are saved to their account, so if they switch devices, their cart is still there.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stores the billing and shipping information on returning customers. This improves the customer experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It features up to 5 inventory locations.<\/span><\/li>\n<\/ul>\n<h4><b>Pro pricing plan:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are billed $299 monthly if you\u2019re paying annually, $399 if you\u2019re paying monthly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Same features as the plus pricing plan and also.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows multi-storefronts upto 8 with the price per additional storefront at $100.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google customer reviews are activated at this plan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shoppers can easily and dynamically filter products. This elevates the shopping experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It also features custom product filtering. This means<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Features up to 8 inventory locations.<\/span><\/li>\n<\/ul>\n<h4><b>Enterprise pricing plan:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ve got to contact sales for the pricing at this level.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows multi-store front, but you\u2019ve got to contact sales for a custom plan. Per additional store, it costs $100.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It features custom pricing at the SKU level.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At this pricing level, you can sync data from 3rd party systems such as ERPs into BigCommerce.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Features a custom number of inventory locations.<\/span><\/li>\n<\/ul>\n<p><b>Verdict:<\/b><span style=\"font-weight: 400;\"> It\u2019s a tie<\/span><\/p>\n<h3><b>Shopify Vs. BigCommerce: Integrations\/Apps<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In its app store, Shopify has over 8000 apps. Every app on the Shopify app store goes through a 100-checkpoint review before its launch on the app store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason for these apps is to add features and enhance store performance, but apps that work on the front end tend to affect page speed which is an important factor for SEO. Keep that in mind when installing apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Shopify\u2019s app store, there are premium apps and free apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of free apps include Shopify Inbox, multi-currency converter Hero, Shopify Search, and discovery, etc.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96407\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-free-apps-store.png\" alt=\"\" width=\"628\" height=\"240\" data-wp-pid=\"96407\" \/><\/div>\n<p><span style=\"font-weight: 400;\">It also includes some apps that have a free plan and also paid plan at a certain threshold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples include; invoice Falcon, Printify: print on demand, Zendrop, Klaviyo, and Mailchimp (all include free plans).<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Free Apps<\/b><\/td>\n<td><b>Apps with paid plans<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Shopify email<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Loox product reviews and photos (14 days free trial)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Buy button channel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Spocket &#8211; US and EU dropshipping\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CJdropshipping<\/span><\/td>\n<td><span style=\"font-weight: 400;\">DRINKS<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product review<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Customily product personalizer<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LinkPop<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Twilio: Order alert and Bulk SMS<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Shopify translate and adapt<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Upcharge: Surcharge and fees<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Shopify groups its over 8000 apps into 6 categories;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Finding products<\/b><span style=\"font-weight: 400;\"> &#8211; to source for products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Selling products<\/b><span style=\"font-weight: 400;\"> &#8211; to aid with selling the items in your store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Orders and Shipping <\/b><span style=\"font-weight: 400;\">&#8211; to assist with taking customer orders and shipping details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Store design <\/b><span style=\"font-weight: 400;\">&#8211; to enhance your store\u2019s look and feel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing and conversion<\/b><span style=\"font-weight: 400;\"> &#8211; to help with marketing and increase sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Store management <\/b><span style=\"font-weight: 400;\">&#8211; to help keep the store safe and functioning optimally.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a particular app for a specific function, you can easily find the app because the category names are quite clear to understand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next up is BigCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BigCommerce has over 1000 apps in its app store. That it has fewer apps than Shopify doesn\u2019t mean user needs aren\u2019t being met sufficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a number of free and paid apps you can find on the BigCommerce app store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of free apps include; Mailchimp, Quickbooks Online, and Buybuttons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of paid apps include; Shipstation, Justuno, and ShipperHQ.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96408\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/BigCommerce-apps.png\" alt=\"\" width=\"843\" height=\"644\" data-wp-pid=\"96408\" \/><\/div>\n<p><span style=\"font-weight: 400;\">\u00a0BigCommerce has its apps divided into 20 categories. When you click on any category, you\u2019ll see subcategories underneath.\u00a0 The naming convention here is more specific and can help you find relevant apps faster.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accounting and Tax<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics &amp; Reporting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B\/Wholesale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Catalog and order management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CMS and hosting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM and customer service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data transfer\/Migration services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ERP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Merchandising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payments &amp; Security<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">POS and in-store<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product and shipping protection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product sourcing and sales channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shipping and fulfillment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site Tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another way BigCommerce\u2019s category stands out is that it tells you how many apps total are in the store and how many per category.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96409\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/BigCommerce-apps-category.png\" alt=\"\" width=\"248\" height=\"679\" data-wp-pid=\"96409\" \/><\/div>\n<p><b>Verdict:<\/b><span style=\"font-weight: 400;\"> Shopify has more apps that you can choose from, so if versatility and multitude of choice work for you, go with Shopify.<\/span><\/p>\n<h3><b>Shopify Vs. BigCommerce: Platform SEO<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every eCommerce store wants to make sales, so they run ads to bring in traffic. Media buying can quickly become expensive, especially if it\u2019s not done right or you\u2019re missing some tips and tricks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where SEO comes in. SEO is not cheap, but when done correctly, it brings in that free organic traffic for as long as possible, unlike paid ads that can cut deep into your profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify limits the editing of its URL structure, raising a red flag on how SEO-friendly Shopify is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How a page&#8217;s URL structure is defined helps with SEO efforts or makes it impossible to achieve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By default, when you add products to a Shopify store, it includes the collection folder in the URL structure, which isn\u2019t SEO friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a rough example;\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">https:\/\/deecream.com\/collections\/body\/products\/softening-body-lotion-rose<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This URL structure type is horrible for SEO, some brands on Shopify, like Gymshark have been able to correct this, and I\u2019ll show you how.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">https:\/\/eu.shop.gymshark.com\/products\/gymshark-sharkhead-cap-terracotta-pink-ss23<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">To get this type of URL structure;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start in your Shopify dashboard by going to <\/span><b>Online Store<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>Themes <\/b><span style=\"font-weight: 400;\">&gt; <\/span><b>Customize <\/b><span style=\"font-weight: 400;\">&gt; <\/span><b>Theme Actions<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>Edit Code<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>Snippets<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>product-grid-item.liquid<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96410\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-SEO-1.png\" alt=\"\" width=\"264\" height=\"108\" data-wp-pid=\"96410\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Then remove the text that says \u201cwithin: collection\u201d:<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96411\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-SEO-2.png\" alt=\"\" width=\"488\" height=\"94\" data-wp-pid=\"96411\" \/><\/div>\n<p><span style=\"font-weight: 400;\">This should fix your URL link structure.<\/span><\/p>\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> Name your products based on a clear description of the product, making the URL more SEO friendly. Adding numbers or naming your products with numbers diminishes your SEO efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next up is BigCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BigCommerce, on the other hand, has some special SEO features right out of the box;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimized URLs<\/b><span style=\"font-weight: 400;\"> \u2014 BigCommerce auto-populates SEO-friendly URLs for product, category, and other pages. They also give you the option to change your URL settings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unique URLs <\/b><span style=\"font-weight: 400;\">\u2014 To avoid duplicate content, they ensure that every page has only one URL, so you don&#8217;t get punished for duplicate content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Microdata<\/b><span style=\"font-weight: 400;\"> \u2014 They&#8217;ve built microdata, or \u201crich snippets,\u201d into your product pages to enhance your search result listings with information like ratings, pricing, brand, and stock levels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>301 redirects and URL rewrites<\/b><span style=\"font-weight: 400;\"> \u2014 If you rename a product, the auto-populated URL will adjust to reflect the name change (without you tampering with your theme\u2019s code), and the old URL will be redirected to the new URL. Automatic redirects and rewrites help search engines understand when you&#8217;ve made changes or moved pages on your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CDN <\/b><span style=\"font-weight: 400;\">\u2014 Although there are many things you can do to increase your site speed, they have a\u00a0 special content delivery network always working in the background to ensure your site loads quickly for shoppers and search engines (after all, site speed impacts search rankings).<\/span><\/li>\n<\/ul>\n<p><b>Verdict:<\/b><span style=\"font-weight: 400;\"> BigCommerce has the better SEO setup for any eCommerce site.<\/span><\/p>\n<h3><b>Shopify Vs. BigCommerce: Platform Themes &amp; Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Looks aren\u2019t everything,\u00a0 but they matter a lot regarding site design. Many site visitors judge a website\u2019s credibility based on its design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify has a total of 126 themes. 11 are free, and 115 are paid. Based on your industry\/niche, the themes are broken into several categories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of categories include; arts and crafts, baby and kids, books, music and video, clothing, food and drink, etc.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96412\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-themes.png\" alt=\"\" width=\"1351\" height=\"718\" data-wp-pid=\"96412\" \/><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Examples of the free themes include; Refresh, Ride, Sense, and Dawn.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96413\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-free-themes.png\" alt=\"\" width=\"1000\" height=\"576\" data-wp-pid=\"96413\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Examples of the paid themes are; Macon, Impulse, Impact, and Empire. With a price range of $180 &#8211; $380.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96414\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-paid-themes.png\" alt=\"\" width=\"998\" height=\"574\" data-wp-pid=\"96414\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Some of the features of the paid themes include;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sticky header<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Back to top button<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Color swatches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mega menu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stock counter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Store locator<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In menu promos, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The free themes on Shopify have limited customization options, unlike the paid themes, which support extensive customization such as adding animations, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next up is BigCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BigCommerce has a total of 295 themes; 15 are free, while 280 are paid. The themes in the BigCommerce store are broken down into collections and Industry.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96416\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/BigCommerce-themes.png\" alt=\"\" width=\"1353\" height=\"657\" data-wp-pid=\"96416\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Examples of the free BigCommerce themes include; Vault Natural, Vault Cool, and Vault Bright.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96417\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/BigCommerce-free-theme.png\" alt=\"\" width=\"957\" height=\"585\" data-wp-pid=\"96417\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Examples of the paid BigCommerce themes include; Hightech Toys, Niche Cosmetics, Tribes Sport, and Vogues Fashion.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96418\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/BigCommerce-paid-theme.png\" alt=\"\" width=\"1351\" height=\"653\" data-wp-pid=\"96418\" \/><\/div>\n<p><span style=\"font-weight: 400;\">The price range of paid themes varies from ($150 to $300).<\/span><\/p>\n<p><b>Verdict:<\/b><span style=\"font-weight: 400;\"> It\u2019s a tie, and that\u2019s because both platforms offer free and paid themes with options for customization. The deciding factor here is you choosing which one you\u2019re comfortable with.<\/span><\/p>\n<h3><b>Shopify Vs. BigCommerce: Sales Limits<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify doesn\u2019t have sales limits across any of its plans. This means if you are paying $5 for the starter plan and making sales with millions in revenue, all is good and fine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same can\u2019t be said for BigCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With BigCommerce, your sales are limited to <\/span><b>$50,000<\/b><span style=\"font-weight: 400;\"> on the \u2018Standard\u2019 plan, <\/span><b>$180,000<\/b><span style=\"font-weight: 400;\"> on the \u2018Plus plan, and <\/span><b>$400,000<\/b><span style=\"font-weight: 400;\"> on the \u2018Pro\u2019 plan. Sales limits are described as \u2018custom\u2019 if you\u2019re on BigCommerce Enterprise (i.e., they are negotiable).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these limits are calculated on a trailing 12-month basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your sales begin to exceed the limit, here are the provisions made by the BigCommerce team;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cThere is an additional 1,000-2,000 order limit per plan that users can go over before being forced to upgrade. During this time, users will receive notifications about upgrading their plan as they are over the limit. But we will not prevent additional orders from coming through until they exceed the additional 1,000-2,000 overage order provided.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><b>Verdict<\/b><span style=\"font-weight: 400;\">: Shopify wins here. Imposing a sales limit per pricing tier by BigCommerce doesn\u2019t look good and can come off as an underhand way of forcing site users to upgrade.<\/span><\/p>\n<h3><b>Shopify Vs. BigCommerce: Sales Channels<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify offers multiple sales channels for all of its pricing plans. From your Shopify dashboard, you can keep track of all your products, orders, and customers.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96419\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-sales-channel.png\" alt=\"\" width=\"1345\" height=\"656\" data-wp-pid=\"96419\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Available sales channels include;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your Shopify-hosted domain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shop channel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook &#8211; post and sell directly from the shop tab on your store\u2019s Facebook page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy button &#8211; this allows you to link to your website apart from your Shopify domain name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram &#8211; Tag your products on your Instagram posts and sell from there.<\/span><\/li>\n<\/ul>\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> More online sales channels are available for Shopify from 3rd party app developers and can be added from the\u00a0 Shopify app store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might need to change your store&#8217;s settings before adding a sales channel because of specific eligibility requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your store isn&#8217;t eligible for a sales channel, then the channel appears as Unavailable in your Shopify admin. Click You can&#8217;t add this channel to see why your store isn&#8217;t eligible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of sales channel apps by 3rd Party developers;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eBay (free to install).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wanelo (free to install).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon channel (free to install).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiktok (free to install).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pinterest (free to install).<\/span><\/li>\n<\/ul>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96420\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-sales-channels.png\" alt=\"\" width=\"1350\" height=\"463\" data-wp-pid=\"96420\" \/><\/div>\n<div><\/div>\n<p><span style=\"font-weight: 400;\">Next up is BigCommerce<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BigCommerce has a total of 60 sales channels with 25 being marketplaces while multichannel listings make up 33.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96421\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/BigCommerce-Sales-channel.png\" alt=\"\" width=\"1348\" height=\"656\" data-wp-pid=\"96421\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Under the marketplaces, 5 are free, and they are;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maven Messenger.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reverb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trade runner.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Syncee.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avasam.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This means all you need to do is install these free marketplaces and start selling your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of paid marketplaces include;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Shopping by sales and orders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon, eBay, Walmart, and Google by Codisto.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Walmart connector by CedCommerce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sears connector by CedCommerce<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Note:<\/strong> Amazon, eBay, Walmart, Point of Sale, Facebook, and Instagram are available for every pricing plan.<\/span><\/p>\n<p><b>Verdict:<\/b><span style=\"font-weight: 400;\"> This is a tie, both platforms offer robust sales channels to boost your online store\u2019s growth.<\/span><\/p>\n<h3><b>Shopify Vs. BigCommerce: Payment Gateway<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify has its unique payment gateway called ShopPay, which is only available to stores in certain countries and it also boasts over 100 integrations with other payment gateways in the case where Shopify Payments isn\u2019t available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Countries where Shopify Pay is accepted;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Australia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Austria<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Belgium<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canada<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Czechia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Denmark<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finland<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">France<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Germany<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hong Kong SAR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ireland<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Italy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Japan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netherlands<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New Zealand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Portugal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Romania<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Singapore<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sweden<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Switzerland<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">United Kingdom<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">United States<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To learn more about the specifics of each country: <\/span><a href=\"https:\/\/help.shopify.com\/en\/manual\/payments\/shopify-payments\/supported-countries\"><span style=\"font-weight: 400;\">Supported countries<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Shopify integrates with over 100 payment gateways, and it\u2019s grouped into regions and countries.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96422\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-payment-integrations.png\" alt=\"\" width=\"1344\" height=\"657\" data-wp-pid=\"96422\" \/><\/div>\n<p><span style=\"font-weight: 400;\">This means a payment gateway that works for Angola might not work in Nigeria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples of payment gateways integrations;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skrill<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payooner checkout<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fasterpay<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reepay Checkout<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revolutpay<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ocean payment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bitpay<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G2A pay<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To learn more about the payment gateway per your country or region, use this <\/span><a href=\"https:\/\/www.shopify.com\/ca\/payment-gateways?shpxid=42d3d1c3-F46C-481C-70B2-16031696171C#Gateways\"><span style=\"font-weight: 400;\">link.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A major advantage of multiple payment gateways is that they allow shoppers multiple options instead of abandoning their carts.<\/span><\/p>\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> When using other payment gateway options, <\/span><span style=\"font-weight: 400;\">You will be charged a 2% fee on all Basic Shopify plan transactions, 1% on the standard Shopify plan, and 0.5% on the Advanced Shopify plan.<\/span><span style=\"font-weight: 400;\"> If you decide to use Shopify Pay, you can avoid these transaction fees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next up is BigCommerce<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bigcommerce has over 65 payment gateway integrations available out-of-the-box, serving 100+ countries and over 250 local payment methods. They also offer integrations to the most popular digital and mobile wallets, such as Apple Pay, Amazon Pay, Venmo, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the payment gateways don\u2019t have the same features;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capture<\/b><span style=\"font-weight: 400;\"> &#8211; to authorize transactions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Refunds<\/b><span style=\"font-weight: 400;\"> &#8211; allows you to process refunds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>3D secure <\/b><span style=\"font-weight: 400;\">&#8211; additional security layer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multi-currency<\/b><span style=\"font-weight: 400;\"> &#8211; supports multiple currency transactions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stored credit cards <\/b><span style=\"font-weight: 400;\">&#8211; allows you to safely store shoppers&#8217; credit cards in case they return to shop again.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Embedded checkout<\/b><span style=\"font-weight: 400;\"> &#8211; allows you to process payments on headless stores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supported countries <\/b><span style=\"font-weight: 400;\">&#8211; are listed by country codes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are the supported payment gateways and the countries where they work.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96424\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/BigCommerce-payment-gateweays.png\" alt=\"\" width=\"814\" height=\"587\" data-wp-pid=\"96424\" \/><\/div>\n<p><span style=\"font-weight: 400;\">To learn more about the specific BigCommerce payment gateways for your country, see this<\/span><a href=\"https:\/\/support.bigcommerce.com\/s\/article\/Available-Payment-Gateways?language=en_US\"><span style=\"font-weight: 400;\"> page<\/span><\/a><\/p>\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> No additional transaction fees across all the pricing plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Verdict:<\/strong> It\u2019s a tie; both platforms provide ample payment gateways for their users.<\/span><\/p>\n<h3><b>Shopify Vs. BigCommerce: Reporting and Analytics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify has a reporting structure for all of its payment plans. From Shopify Lite up to Shopify Plus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Shopify Lite, you\u2019ll get the following;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basic analytics page view<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finance reports (including taxes and payments)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product analytics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For the Shopify starter plan, you\u2019ll get everything above plus;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live view analytics reports.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acquisition reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behavior reports (5\/6)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing reports (\u2155)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For Shopify, you\u2019d get everything in Shopify starter plus;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order reports &#8211; helps you understand your store\u2019s order volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales reports &#8211; you can view sales by months, by channel, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retail sales reports &#8211; if you sell in person, then you can view reports from the POS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profit reports &#8211; gain insights into your costs, margin, and profits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer reports &#8211; gain insights into who your customers are and how they interact with your business.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Advanced Shopify and Shopify Plus have the same features as Shopify above, including;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to create custom reports<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you started using the Shopify platform with the basic plan, if you should upgrade to the Advanced plan, then your additional reports in this new plan will provide data from the time you started using Shopify.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means if you started using basic Shopify in January and you upgraded in April to the advanced plan, you\u2019ll get additional reports starting from January.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96425\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-analytics.png\" alt=\"\" width=\"772\" height=\"654\" data-wp-pid=\"96425\" \/><\/div>\n<p><span style=\"font-weight: 400;\">If your store&#8217;s performance questions can&#8217;t be answered with the data available in Shopify&#8217;s analytics, then you can use Google Analytics. <a href=\"https:\/\/www.invespcro.com\/blog\/how-to-use-google-analytics-to-increase-conversions\/\">Google Analytics<\/a> lets you track visitors, sessions, and other customer behavior in your store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next up is BigCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BigCommerce has an inbuilt analytics suite that contains 11 reports tailored to various aspects of stores on their online platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of the reports and what they mean;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Store Overview Report <\/b><span style=\"font-weight: 400;\">\u2014 With this report, you have overview access into your entire business across all key metrics, a view of your purchase funnel, abandoned carts, top products, and sales by marketing channels.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-Time Report <\/b><span style=\"font-weight: 400;\">\u2014 Keep track of revenue, orders, and on-site visitors second by second. Monitor in real-time the effects of any email campaign or new offer launched across social media channels.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Merchandising Report <\/b><span style=\"font-weight: 400;\">\u2014 Keep track of sales by products, all the way down to the SKU level.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing Report <\/b><span style=\"font-weight: 400;\">\u2014 Access your marketing activity in one place, detailed down to each email campaign you send.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Orders Report <\/b><span style=\"font-weight: 400;\">\u2014 View all orders in your business in detail with one-click access to the various aspects of each order.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customers Report <\/b><span style=\"font-weight: 400;\">\u2014 View your progress in bringing new versus repeat customers to your business. Click through to view all purchase behavior of any customer across their lifetime with your business.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purchase Funnel Report<\/b><span style=\"font-weight: 400;\"> \u2014 Understand the shopping behavior of visitors to your site. Determine if people are getting stuck at various stages of the shopping experience.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carts Report <\/b><span style=\"font-weight: 400;\">\u2014 Gives you insight into the products people are leaving in their carts.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-Store Search Report <\/b><span style=\"font-weight: 400;\">\u2014 Uncover what your shoppers are looking for and tailor their experience when using your in-store search functionality.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Tax Report <\/b><span style=\"font-weight: 400;\">\u2014 Keep track of which orders had taxes applied to them, the jurisdiction of those taxes, and the rate that was used.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ecommerce Insights <\/b><span style=\"font-weight: 400;\">\u2014 This premium offering, which is sold separately, analyzes your store data, and makes suggestions for improving your conversion rate and customer loyalty.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When orders come in from eBay, Amazon, Facebook, and other sales channels, they\u2019re included in the eCommerce analytics report.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/blog\/google-analytics-metrics-impact-conversion-rate-optimization\/\"> Google Analytics<\/a> is a great tool for understanding your shopper\u2019s behavior on your website, creating custom segments, and doing a detailed analysis of where your shoppers are coming from, among many other capabilities. We strongly recommend you leverage this great tool to complement the BigCommerce Analytics capabilities.<\/span><\/p>\n<p><b>Verdict:<\/b><span style=\"font-weight: 400;\"> BigCommerce seems to have more functionality and ease of use than Shopify.<\/span><\/p>\n<h3><b>Shopify Vs. BigCommerce: Customer Support<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Having access to support is crucial for any business&#8217;s survival. The reason is simple; you don\u2019t know know what kind of problems you\u2019ll run into.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify and BigCommerce offer these same features when it comes to customer support;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>24\/7 phone support<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>24\/7 live chat<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Help Center<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Support forum<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video tutorials<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced specialist support<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Shopify\u2019s help center page is beautifully arranged into several categories and nice naming that makes it easy to find what you\u2019re looking for.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96426\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Shopify-help-center.png\" alt=\"\" width=\"1355\" height=\"658\" data-wp-pid=\"96426\" \/><\/div>\n<p><span style=\"font-weight: 400;\">Shopify offers round-the-clock support, but they require customers to attempt DIY solutions before providing access to real contact details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While phone support is available for select countries, those not on the list are not provided with guidance on who to contact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, many customers have reported receiving excellent customer service from Shopify, even without phone support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BigCommerce, on the other hand, the help center page leads with the community and then breaks up into important sections like;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Knowledgebase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Community<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideas, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">BigCommerce offers 24\/7 support via phone, live chat, and email, but you&#8217;ll need to fill out a form and review DIY suggestions before gaining access to contact information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you require extra support, there is an option to skip this step. On a positive note, BigCommerce has a reputation for providing top-notch support, with approximately 90% of issues resolved on the first call.<\/span><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96427\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/BigCommerce-helpcenter.png\" alt=\"\" width=\"1346\" height=\"657\" data-wp-pid=\"96427\" \/><\/div>\n<p><b>Verdict:<\/b><span style=\"font-weight: 400;\"> BigCommerce wins in this category.<\/span><\/p>\n<h2><b>Final Thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">However you want to look at it, there are specific categories where BigCommerce performs better than Shopify and vice versa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The final decision rests on you; it\u2019s not about BigCommerce vs. Shopify, but how well each platform performs and, more importantly, in the categories relevant to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This should be the yardstick you use in choosing the platform for creating your online store.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 16<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>One of the biggest issues facing folks interested in creating an online store is the question of which platform they should choose. Two of the biggest platforms come to mind easily &#8211; Shopify and BigCommerce. While both platforms are amazing in their rights, they outshine each other in specific categories. In this article, I\u2019ll compare [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":96431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-96399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/96399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=96399"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/96399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/96431"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=96399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=96399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=96399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}