{"id":96857,"date":"2023-07-05T06:09:41","date_gmt":"2023-07-05T11:09:41","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=96857"},"modified":"2023-07-05T06:09:41","modified_gmt":"2023-07-05T11:09:41","slug":"mobile-app-analytics","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/mobile-app-analytics\/","title":{"rendered":"10 Best Mobile App Analytics Tools In 2023"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">In February this year, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1020964\/apple-app-store-app-releases-worldwide\/\"><span style=\"font-weight: 400;\">31 500 apps were released<\/span><\/a><span style=\"font-weight: 400;\"> on Apple\u2019s app store. In May, approximately <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1020956\/android-app-releases-worldwide\/\"><span style=\"font-weight: 400;\">90,000 apps were released<\/span><\/a><span style=\"font-weight: 400;\"> on Google\u2019s play store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this points to the fact that the mobile app landscape is evolving very fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To succeed in this competitive landscape, you need to understand user behavior and make data-driven decisions to optimize their in-app experiences with your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where app analytics tools play a crucial role.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">App analytics tools are instrumental in helping you gain valuable insights into user behavior, engagement, and preferences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They provide you with the necessary data to understand how users interact with your apps, identify areas for improvement, and drive app performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I\u2019ll highlight the ten best mobile app analytics tools available in 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tools have been carefully selected based on their features, user satisfaction, reviews, and industry recognition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p>\n<h2><b>1. Contentsquare<\/b><\/h2>\n<div class=\"blog_img\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-96859\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/ContentSquare.png\" alt=\"\" width=\"1350\" height=\"655\" data-wp-pid=\"96859\" \/><\/div>\n<p><b>G2 Score:<\/b><span style=\"font-weight: 400;\"> 4.7\/5<\/span><\/p>\n<p><b>Platform:<\/b><span style=\"font-weight: 400;\"> Android\/Web\/iOS<\/span><\/p>\n<p><b>Price:<\/b><span style=\"font-weight: 400;\"> contact sales<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trusted by brands like Zoom, Samsung, Verizon, NatWest, and Sephora, <a href=\"https:\/\/contentsquare.com\/\">Contentsquare<\/a> is a powerful analytics tool designed to provide deep insights into user behavior and optimize digital experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It offers a range of features for data-driven decision-making. Contentsquare&#8217;s session replay feature allows businesses to visually replay user sessions, gaining valuable insights into user interactions, clicks, and scrolling behaviors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its zone-based heatmaps feature provides visual representations of user engagement, identifying areas of interest and potential friction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Contentsquare&#8217;s conversion funnel analysis, you can understand user journeys, identify drop-off points, and optimize conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its form analytics feature helps optimize form completion by analyzing user interactions and identifying areas for improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Contentsquare offers advanced segmentation capabilities, enabling you to analyze specific user groups based on demographics, behaviors, and preferences for personalized targeting and optimization.<\/span><\/p>\n<p><b>Features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer journey analysis <\/b><span style=\"font-weight: 400;\">&#8211; Visualize how customers progress through your site, page by page, from entry to exit.\u00a0 Understand behaviors, feelings, and intent each step of the way and turn those insights into action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zone-based heatmaps <\/b><span style=\"font-weight: 400;\">&#8211; Visualize how visitors interact with each element on a web or mobile page. Combine unique metrics to tell a story about how your content, navigation, and merchandising help or hinder your customers from achieving their site goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Session replay <\/b><span style=\"font-weight: 400;\">&#8211; Reconstruct an individual visitor session on your website or mobile app. Use this in combination with macro-level insights to quickly understand why a certain observed metric is happening or to confirm a specific hypothesis.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Form analysis <\/b><span style=\"font-weight: 400;\">&#8211; Understand how users interact with your web forms by automatically capturing every click, scroll and hover on your form fields.\u00a0 Detect frustrations by analyzing where your users struggle or drop off to boost form conversions easily.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impact quantification <\/b><span style=\"font-weight: 400;\">&#8211; Prioritize which issues to focus on by quantifying the business impact, from conversion rates to revenue impact, of customer struggle, site performance, and experience on any page \u2014 all without the need for constant tagging<\/span><\/li>\n<\/ul>\n<p><b>Pros of Contentsquare<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User-friendly interface and easy to navigate around<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information easily accessible from the dashboard<\/span><\/li>\n<\/ul>\n<p><b>Cons of Content Square<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The journey analysis graph is confusing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It takes time to load for some users.<\/span><\/li>\n<\/ul>\n<p><strong>Review<\/strong><\/p>\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone size-full wp-image-96860\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Contentsquare-review.png\" alt=\"\" width=\"890\" height=\"432\" data-wp-pid=\"96860\" \/><\/div>\n<h2><b>2. Mixpanel<\/b><\/h2>\n<div class=\"blog_img\"><img decoding=\"async\" class=\"alignnone size-full wp-image-96861\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Mixpanel-dashboard.png\" alt=\"\" width=\"5182\" height=\"3833\" data-wp-pid=\"96861\" \/><\/div>\n<p><b>G2 Score:<\/b><span style=\"font-weight: 400;\"> 4.6\/5<\/span><\/p>\n<p><b>Platform:<\/b><span style=\"font-weight: 400;\"> Android\/Web\/iOS<\/span><\/p>\n<p><b>Price: <\/b><span style=\"font-weight: 400;\">Free, Growth (starting at $25.00), Enterprise (contact Mixpanel)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This powerful analytics tool helps you track and analyze user behavior in your digital products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/mixpanel.com\/\">Mixpanel<\/a>, you can create custom event tracking to monitor specific user actions, such as clicks or purchases, and segment your audience based on various criteria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its powerful funnel analysis allows you to visualize and optimize user journeys, while cohort analysis helps identify patterns and trends among different user groups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mixpanel also offers A\/B testing capabilities, enabling you to experiment with different variations and measure their impact on user engagement and conversions.<\/span><\/p>\n<p><b>Features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visualization:<\/b><span style=\"font-weight: 400;\"> Mixpanel offers visualization tools to present data in a visually appealing manner, making it easier for users to understand and interpret analytics insights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign Management:<\/b><span style=\"font-weight: 400;\"> With this feature, users can track and analyze the effectiveness of marketing campaigns, enabling them to measure key metrics, optimize targeting, and make data-driven decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Model Training: <\/b><span style=\"font-weight: 400;\">Mixpanel provides machine learning capabilities that allow users to create custom models using their data, enabling advanced user analysis and predictions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multivariate Testing: <\/b><span style=\"font-weight: 400;\">This feature enables users to test different variations of their mobile app, such as UI elements or features, and measure the impact on user behavior, allowing for data-driven optimizations and improvements.<\/span><\/li>\n<\/ul>\n<p><b>Pros of Mixpanel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reports are intuitive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lookup functionality allows you to add data without requesting help from the engineering team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can define custom events based on your app\u2019s unique features.<\/span><\/li>\n<\/ul>\n<p><b>Cons of Mixpanel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exporting raw data from Mixpanel could be restrictive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complex to setup and configure<\/span><\/li>\n<\/ul>\n<p><b>Review<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96862\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Mixpanel-review.png\" alt=\"\" width=\"878\" height=\"243\" data-wp-pid=\"96862\" \/><\/div>\n<h2><b>3. Adobe Analytics<\/b><\/h2>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96863\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Adobe-analytics-Segment-Comparison.png\" alt=\"\" width=\"3358\" height=\"1894\" data-wp-pid=\"96863\" \/><\/div>\n<p><b>G2 Score:<\/b><span style=\"font-weight: 400;\"> 4.1\/5<\/span><\/p>\n<p><b>Platform:<\/b><span style=\"font-weight: 400;\"> Android\/iOS<\/span><\/p>\n<p><b>Price: <\/b><span style=\"font-weight: 400;\">Paid<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This robust analytics solution empowers you to understand and analyze user data across various channels and touchpoints.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It offers several key features to derive valuable insights and drive data-informed decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/business.adobe.com\/products\/analytics\/adobe-analytics.html\">Adobe Analytics<\/a>, you can track and measure customer interactions, enabling deep segmentation to uncover meaningful audience characteristics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its real-time reporting capabilities provide instant visibility into a website or app performance, helping you identify trends and make timely optimizations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool also offers advanced attribution modeling, allowing you to understand different marketing channels&#8217; impact on conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adobe Analytics also provides powerful data visualization and reporting tools for intuitive data exploration and sharing actionable insights.<\/span><\/p>\n<p><b>Features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multichannel data collection <\/b><span style=\"font-weight: 400;\">&#8211; they offer multiple ways to collect data from any source. You can capture the web and mobile app data that matters most for data-driven decision-making and that maps to your business goals<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced calculated metrics <\/b><span style=\"font-weight: 400;\">&#8211; enable you to combine metrics to create mathematical and statistical operations that are used as new metrics. These metrics can be segmented and created for any report to which you add metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing attribution <\/b><span style=\"font-weight: 400;\">&#8211; Multiple rules-based and algorithmic approaches to attribution offer robust analysis of customer behavior, providing a best-fit model per channel based on your customers\u2019 actual interaction patterns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shared audiences <\/b><span style=\"font-weight: 400;\">&#8211; You can create and manage audience segments based on any behavior and share that audience segment seamlessly to the Adobe Experience Cloud for activation in other Experience Cloud products.<\/span><\/li>\n<\/ul>\n<p><b>Pros of Adobe Analytics<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multitouch capabilities that track the user journey across several channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ease of navigation.<\/span><\/li>\n<\/ul>\n<p><b>Cons of Mixpanel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s a steep learning curve for Adobe Analytics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The data dictionary isn\u2019t built into the tool, so the meaning of some tracking is lost on some users<\/span><\/li>\n<\/ul>\n<p><strong>Review<\/strong><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96864\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Adobe-analytics-review.png\" alt=\"\" width=\"870\" height=\"204\" data-wp-pid=\"96864\" \/><\/div>\n<h2><b>4. Glassbox<\/b><\/h2>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96865\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Glassbox-media.png\" alt=\"\" width=\"3854\" height=\"2171\" data-wp-pid=\"96865\" \/><\/div>\n<p><span style=\"font-weight: 400;\"><strong>G2 Score:<\/strong> 4.9\/5<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Platform:<\/strong> Web\/Android\/iOS<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Price:<\/strong> Paid<\/span><\/p>\n<p><a href=\"https:\/\/www.glassbox.com\/\"><span style=\"font-weight: 400;\">Glassbox<\/span><\/a><span style=\"font-weight: 400;\"> is a powerful digital experience analytics platform that allows you to observe, replay, and study customers&#8217; behavior on their mobile applications and websites in real time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, its integration with other analytics platforms and CRM systems makes it possible for companies to blend Glassbox data with data from other sources for a comprehensive view of customer behavior.<\/span><\/p>\n<p><b>Features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Funnel analysis <\/b><span style=\"font-weight: 400;\">&#8211; Create ad-hoc funnels to discover why drop-offs and deviations happen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crash analytics <\/b><span style=\"font-weight: 400;\">&#8211; Replicate crashes and understand what caused them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance analytics <\/b><span style=\"font-weight: 400;\">&#8211; See how software, network, OS, and device impact experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interaction maps <\/b><span style=\"font-weight: 400;\">&#8211; Understand how customers interact with each screen and element.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Journey analysis <\/b><span style=\"font-weight: 400;\">&#8211; Visualize app journeys on an interactive map with AI insights.<\/span><\/li>\n<\/ul>\n<p><b>Pros of Glassbox<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can get a granularity level of system insights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Great session replay and user analytics that provides insight into improving UX and Product decisions<\/span><\/li>\n<\/ul>\n<p><b>Cons of Glassbox<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can\u2019t compare data or stats over some time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onboarding the site and learning how to navigate the tool is difficult.<\/span><\/li>\n<\/ul>\n<p><b>Review<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96866\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Glassbox-review.png\" alt=\"\" width=\"872\" height=\"222\" data-wp-pid=\"96866\" \/><\/div>\n<h2><b>5. Amplitude<\/b><\/h2>\n<div class=\"blog_img\"><\/div>\n<div>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96868\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Amplitude.png\" alt=\"\" width=\"1345\" height=\"655\" data-wp-pid=\"96868\" \/><\/div>\n<\/div>\n<p><b>G2 Score:<\/b><span style=\"font-weight: 400;\"> 4.5\/5<\/span><\/p>\n<p><b>Platform:<\/b><span style=\"font-weight: 400;\"> Android\/Web<\/span><\/p>\n<p><b>Price:<\/b><span style=\"font-weight: 400;\"> Free\/Paid<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Used by the G2 team, 25 out of the Fortune 100 businesses, Amplitude is a powerful analytics tool that enables you to understand user behavior and optimize your digital products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/amplitude.com\/behavioral-analytics-platform?ref=nav\">Amplitude,<\/a> you can track and analyze user actions, events, and conversions, allowing for deep behavioral analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its advanced segmentation capabilities help you to identify specific user groups and understand their unique behaviors and preferences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amplitude&#8217;s funnel analysis helps visualize and optimize user journeys, identifying bottlenecks and areas for improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool also offers cohort analysis to identify trends and patterns among different user groups over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amplitude also provides robust data visualization and reporting features for effective communication and data-driven decision-making.<\/span><\/p>\n<p><b>Features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Funnel analysis <\/b><span style=\"font-weight: 400;\">&#8211; Visualize common paths users take in your product to find friction points and build a seamless experience that converts more users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Event segmentation <\/b><span style=\"font-weight: 400;\">&#8211; Identify what drives long-term value. Spot trends in product use by user groups, as machine learning correlates specific behaviors with conversion and retention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data tables <\/b><span style=\"font-weight: 400;\">&#8211; find fast answers in user data. Compare any mix of user behaviors, attributes, or metrics to pinpoint your best acquisition channels, costs, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention analysis <\/b><span style=\"font-weight: 400;\">&#8211; Visualize your stickiest features and easily create user groups to understand which users return most often and why.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User sessions <\/b><span style=\"font-weight: 400;\">&#8211; Group users by in-product behavior, then visualize every pathway in one chart to boost engagement from a bird&#8217;s eye view.<\/span><\/li>\n<\/ul>\n<p><b>Pros Of Amplitude<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can create custom charts with custom data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has flexible data filtering.<\/span><\/li>\n<\/ul>\n<p><b>Cons Of Amplitude<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The free plan doesn\u2019t have a basic A\/B test framework.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing is high.<\/span><\/li>\n<\/ul>\n<p><b>Review<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96869\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Amplitude-Review.png\" alt=\"\" width=\"874\" height=\"347\" data-wp-pid=\"96869\" \/><\/div>\n<h2><b>6. UXcam<\/b><\/h2>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96870\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/UXcam-screenflow.png\" alt=\"\" width=\"1000\" height=\"640\" data-wp-pid=\"96870\" \/><\/div>\n<p><b>G2 Score:<\/b><span style=\"font-weight: 400;\"> 4.7\/5<\/span><\/p>\n<p><b>Platform:<\/b><span style=\"font-weight: 400;\"> iOS \/ Android \/ React Native \/ Flutter \/ Xamarin<\/span><\/p>\n<p><b>Price:<\/b><span style=\"font-weight: 400;\"> Free trial\/pricing upon request<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <a href=\"https:\/\/uxcam.com\/experience-analytics\">powerful tool<\/a> for user experience analytics allows you to gain valuable insights into how users interact with your digital products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can capture and replay user sessions with UXcam, providing a comprehensive view of user interactions, clicks, and gestures.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its heatmaps feature visualizes user engagement and identifies areas of interest and friction. The tool also offers user journey analysis, enabling you to track and optimize user flows and identify drop-off points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With UXcam&#8217;s conversion funnel analysis, you can understand the user journey from start to finish and optimize conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UXcam also provides detailed analytics and metrics, helping businesses make data-driven decisions to improve their user experience.<\/span><\/p>\n<p><b>Features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Take advantage of in-depth behavior analytics: <\/b><span style=\"font-weight: 400;\">With detailed analytics, including heatmaps, screen flow analysis &amp; funnel tracking \u2013 UXCam can be your single source of truth for user behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve app performance: <\/b><span style=\"font-weight: 400;\">UXCam provides invaluable insights into potential user experience issues, alerting you to crashes, UI freezes, and handling exceptions that are easily preventable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand user journeys: <\/b><span style=\"font-weight: 400;\">UXCam&#8217;s tracking capabilities allow you to see the complete user journey, helping you understand how users interact with your app and identify areas for improvement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customizable dashboards: <\/b><span style=\"font-weight: 400;\">UXCam&#8217;s customizable dashboards allow you to track the performance metrics that matter most to your app and easily understand how your app is performing.<\/span><\/li>\n<\/ul>\n<p><b>Pros of UXcam<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can look at app usage from different angles like; heatmaps, dropoffs, flow analysis, etc.<\/span><\/li>\n<\/ul>\n<p><b>Cons of UXcam<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need engineering to be able to create custom events.<\/span><\/li>\n<\/ul>\n<p><b>Review<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96871\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/UXcam-review.png\" alt=\"\" width=\"861\" height=\"190\" data-wp-pid=\"96871\" \/><\/div>\n<h2><b>7. Firebase by Google<\/b><\/h2>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96872\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Firebase.png\" alt=\"\" width=\"1348\" height=\"656\" data-wp-pid=\"96872\" \/><\/div>\n<p><b>G2 Score:<\/b><span style=\"font-weight: 400;\"> 4.5\/5<\/span><\/p>\n<p><b>Platform: <\/b><span style=\"font-weight: 400;\">Android\/iOS<\/span><\/p>\n<p><b>Price: <\/b><span style=\"font-weight: 400;\">Free\/Paid<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/firebase.google.com\/\">Firebase by Google<\/a> is a comprehensive mobile and web development platform that offers a wide range of key features for building and managing applications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides real-time database capabilities, allowing developers to synchronize data across devices in real time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firebase Hosting provides a fast and secure hosting solution for web apps, while Firebase Cloud Messaging allows for sending push notifications to users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firebase also offers a robust analytics tool, enabling developers to gain insights into user behavior, track app performance, and make data-driven decisions for app optimization.<\/span><\/p>\n<p><b>Features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hosting:<\/b><span style=\"font-weight: 400;\"> Firebase provides a hosting service that allows developers to host their apps on a scalable infrastructure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crash reporting: <\/b><span style=\"font-weight: 400;\">Firebase includes a crash reporting feature that helps developers identify and fix issues that cause their apps to crash.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test Lab (for Android): <\/b><span style=\"font-weight: 400;\">Firebase&#8217;s Test Lab is a tool that allows developers to test their Android apps on various devices and configurations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Application performance monitoring: <\/b><span style=\"font-weight: 400;\">Firebase lets you monitor, identify and troubleshoot issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Analytics:<\/b><span style=\"font-weight: 400;\"> The mobile app version of GA is included in Firebase.<\/span><\/li>\n<\/ul>\n<p><b>Pros of Firebase<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has a prebuilt dashboard from where you can manage data.<\/span><\/li>\n<\/ul>\n<p><b>Cons of Firebase<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Documentation isn\u2019t easy to understand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited querying capabilities.<\/span><\/li>\n<\/ul>\n<p><b>Review<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96873\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Firebase-review.png\" alt=\"\" width=\"879\" height=\"208\" data-wp-pid=\"96873\" \/><\/div>\n<h2><b>8. Flurry<\/b><\/h2>\n<div class=\"blog_img\"><\/div>\n<div>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96875\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Flurry-1.png\" alt=\"\" width=\"1352\" height=\"592\" data-wp-pid=\"96875\" \/><\/div>\n<\/div>\n<p><b>G2 Score:<\/b><span style=\"font-weight: 400;\"> 3.9\/5<\/span><\/p>\n<p><b>Platform: <\/b><span style=\"font-weight: 400;\">Android\/iOS<\/span><\/p>\n<p><b>Price:<\/b><span style=\"font-weight: 400;\"> Free<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.flurry.com\/analytics\/\">Flurry<\/a> is a powerful analytics tool designed for mobile applications, offering a range of key features to help you understand and optimize user experiences on your mobile application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides comprehensive app analytics, allowing you to track user sessions, retention rates, and engagement metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Flurry&#8217;s robust event-tracking feature enables you to monitor specific user actions and behavior within the app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It offers real-time crash reporting and customizable dashboards, providing instant visibility into app performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Flurry&#8217;s user segmentation capabilities allow you to analyze different user groups based on demographics, behaviors, and preferences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Flurry provides comprehensive crash reporting and performance monitoring to ensure app stability and performance.<\/span><\/p>\n<p><b>Features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User Journeys <\/b><span style=\"font-weight: 400;\">&#8211;\u00a0 It presents a full picture of how your customers use your product to inform your strategies for deeper engagement and, ultimately, more conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audience <\/b><span style=\"font-weight: 400;\">&#8211; Flurry automatically breaks down your audience by Age, Gender, Location, and Interest Category to provide insights into who is using your mobile application.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Funnel Analysis <\/b><span style=\"font-weight: 400;\">&#8211; Monitor key drop-off points within your app and identify the steps that are driving (or hurting) conversions. Funnels will help you understand the stickiest features in your app, or if consumers are using your application the way you intended, and pinpoint where in the funnel to make improvements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User segmentation <\/b><span style=\"font-weight: 400;\">&#8211; lets you group audiences based on demographics or behaviors, so you can easily analyze each segment\u2019s unique engagement patterns. Create any custom segment you can imagine.<\/span><\/li>\n<\/ul>\n<p><b>Pros of Flurry<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s free, with no paid plan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to set up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comes with prebuilt views that are useful<\/span><\/li>\n<\/ul>\n<p><b>Cons of Flurry<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When compared to other tools, not as powerful when it comes to retention and engagement.<\/span><\/li>\n<\/ul>\n<p><b>Review<\/b><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96876\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Flurry-review.png\" alt=\"\" width=\"872\" height=\"239\" data-wp-pid=\"96876\" \/><\/div>\n<h2><b>9. Countly<\/b><\/h2>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96878\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Countly-media.png\" alt=\"\" width=\"1400\" height=\"800\" data-wp-pid=\"96878\" \/><\/div>\n<p><b>G2 Score:<\/b><span style=\"font-weight: 400;\"> 4.1\/5<\/span><\/p>\n<p><b>Platform: <\/b><span style=\"font-weight: 400;\">Web\/Android\/iOS<\/span><\/p>\n<p><b>Price:<\/b><span style=\"font-weight: 400;\"> Free\/tailored plans<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This comprehensive <a href=\"https:\/\/countly.com\/product\">analytics platform<\/a> is designed for mobile and web applications, offering a range of key features to understand user behavior and optimize user experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides real-time analytics, allowing you to track user sessions, active users, and engagement metrics with instant visibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Countly&#8217;s segmentation feature enables you to analyze user groups based on demographics, behaviors, and custom attributes, providing valuable insights for personalized targeting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its funnel analysis helps visualize user flows and identify conversion bottlenecks, optimizing the user journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Countly also offers crash reporting and error tracking, providing developers with actionable insights to improve app stability and performance. Additionally, Countly provides push notifications and in-app messaging features to engage users and drive retention.<\/span><\/p>\n<p><b>Features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B testing <\/b><span style=\"font-weight: 400;\">&#8211; Optimize the reach of your Remote Config variables and measure their impact on your app\u2019s behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cohorts <\/b><span style=\"font-weight: 400;\">&#8211; Group users based on their behavior and segment all your data and actions using these groups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crashes\/errors<\/b><span style=\"font-weight: 400;\"> &#8211; Monitor the stability of your application and website in real-time and resolve crashes and errors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Filtering rules <\/b><span style=\"font-weight: 400;\">&#8211; Filter out the collection of specific requests, events, sessions, or properties.<\/span><\/li>\n<\/ul>\n<p><b>Pros of Countly<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user interface is easy to understand.<\/span><\/li>\n<\/ul>\n<p><b>Cons of Countly<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It doesn\u2019t have an auto-capture feature.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to manually create the event&#8217;s name manually with hard coding.<\/span><\/li>\n<\/ul>\n<p><strong>Review<\/strong><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96879\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Countly-review.png\" alt=\"\" width=\"871\" height=\"237\" data-wp-pid=\"96879\" \/><\/div>\n<h2><b>10. Upland Localytics<\/b><\/h2>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96880\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Upland-Localytics-GIF.gif\" alt=\"\" width=\"666\" height=\"417\" data-wp-pid=\"96880\" \/><\/div>\n<p><span style=\"font-weight: 400;\"><strong>G2 Score:<\/strong> 3.9\/5<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Platform:<\/strong> Android\/iOS<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Price:<\/strong> Free\/Paid<\/span><\/p>\n<p><a href=\"https:\/\/uplandsoftware.com\/localytics\/\"><span style=\"font-weight: 400;\">Upland Localytics<\/span><\/a><span style=\"font-weight: 400;\"> is a marketing solution for mobile apps. It offers a robust push notification capability. It\u2019s a great tool for tracking retention metrics &amp; attribution models across your apps.<\/span><\/p>\n<p><b>Features<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User segmentation<\/b><span style=\"font-weight: 400;\"> &#8211; You can segment users into various groups, analyze them based on their shared behavior, and make adjustments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User path tracking <\/b><span style=\"font-weight: 400;\">&#8211; See how users move through your app and identify their desire paths.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demographics <\/b><span style=\"font-weight: 400;\">&#8211; you can break down your app users by age, sex, location, and other basic demography.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom event tracking <\/b><span style=\"font-weight: 400;\">&#8211; Create custom events and track them to get a better granular understanding of your users.<\/span><\/li>\n<\/ul>\n<p><b>Pros of Upland Localytics<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can quickly build complex segmentation queries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The setup process is smooth and quick.<\/span><\/li>\n<\/ul>\n<p><b>Cons of Upland Localytics<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sometimes it\u2019s not possible to aggregate views across Android and iOS platforms.<\/span><\/li>\n<\/ul>\n<p><strong>Review<\/strong><\/p>\n<div class=\"blog_img\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-96881\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/Upland-localytics-review.png\" alt=\"\" width=\"880\" height=\"199\" data-wp-pid=\"96881\" \/><\/div>\n<h2><b>Benefits Of Mobile App Analytics Tool<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile app analytics tools offer numerous benefits that can greatly impact businesses in the digital landscape.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s delve into some key advantages of using these tools:<\/span><\/p>\n<h3><b>1. Enhanced User Experience:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile app analytics tools provide valuable insights into user behavior, allowing you to better understand how users interact with your apps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This knowledge enables you to identify pain points, optimize user flows, and enhance the overall user experience. By making data-driven improvements, you can ensure that their app meets user expectations, resulting in higher satisfaction and increased usage.<\/span><\/p>\n<h3><b>2. Increased User Engagement:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By leveraging mobile app analytics, you can analyze user engagement metrics such as session duration, click-through rates, and in-app actions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This information helps identify features or content that resonate most with users, enabling businesses to optimize their apps for higher engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can keep users engaged through personalized experiences and targeted messaging, fostering long-term loyalty and repeated app usage.<\/span><\/p>\n<h3><b>3. Improved Retention Rates:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile app analytics tools allow you to closely monitor user retention rates and understand factors contributing to churn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can identify opportunities to improve user retention by analyzing user behavior patterns. Businesses can actively retain users and reduce churn rates by implementing personalized notifications, tailored recommendations, and proactive customer support.<\/span><\/p>\n<h3><b>4. Informing Marketing Strategies:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile app analytics tools provide crucial insights into the effectiveness of marketing campaigns and user acquisition efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By tracking attribution, you can understand which marketing channels, campaigns, or ad networks are driving app installations and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data allows informs your strategy in allocating marketing budgets effectively, optimizing campaigns, and targeting specific user segments to maximize ROI.<\/span><\/p>\n<h3><b>5. Streamlined Workflow:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile app analytics tools streamline the process of data collection, analysis, and reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Instead of manual tracking and complex data management, these tools automate the process, saving time and resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The intuitive dashboards and reports offered by analytics tools enable businesses to quickly access and interpret data, facilitating data-driven decision-making and faster optimization cycles.<\/span><\/p>\n<h2><b>Final Thoughts<\/b><\/h2>\n<p>Analyzing user behavior to optimize their experiences is a must if you&#8217;ve got an application. This is the only way you can guarantee an increase in conversions, retention, and engagement.<\/p>\n<p>These mobile analytics tools enhance the user experience, boost in-app engagement, and ultimately, increase your app&#8217;s competitiveness.<\/p>\n<p>If pricing is the issue, among the tools mentioned, some have a free plan, while the paid plan for others is relatively inexpensive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>In February this year, 31 500 apps were released on Apple\u2019s app store. In May, approximately 90,000 apps were released on Google\u2019s play store. All this points to the fact that the mobile app landscape is evolving very fast. To succeed in this competitive landscape, you need to understand user behavior and make data-driven decisions [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":96885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-96857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/96857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=96857"}],"version-history":[{"count":0,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/96857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/96885"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=96857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=96857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=96857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}