{"id":9916,"date":"2017-09-29T09:06:48","date_gmt":"2017-09-29T14:06:48","guid":{"rendered":"https:\/\/www.invespcro.com\/blog\/?p=9916"},"modified":"2026-08-10T19:33:49","modified_gmt":"2026-08-10T19:33:49","slug":"1-billion-dollar-company-pivoted-value-proposition-for-a-14-72-increase-in-conversions","status":"publish","type":"post","link":"https:\/\/www.invespcro.com\/blog\/1-billion-dollar-company-pivoted-value-proposition-for-a-14-72-increase-in-conversions\/","title":{"rendered":"$60 billion dollar company pivoted value proposition for a 14.72% increase in conversions"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>\t\t
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Khalid<\/a> recently wrote a post on why most case studies suck<\/a>. Well, it wasn\u2019t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin <\/a> and the Invesp facebook pages<\/a> and tweeted<\/a> about it<\/a>\u00a0as well.<\/p>

The point of this long week debate came down to: process, process, process.<\/p>

<\/p>

If you follow a sound CRO process and are careful about missteps when it comes to AB testing, you can achieve amazing results and have a successful program.<\/p>

But for most companies, this is simply too hard.<\/p>

<\/p>

Now there are some \u201ceasy\u201d processes that you can follow to improve your site<\/a>, but I\u2019m at a point where I can say with confidence: experimentation and testing is best left to the experts. <\/strong><\/p>

Most people end up cutting corners, others end up claiming to reach a $97 million dollar<\/a> in revenue although they have major flaws in their experiments. The process ends up becomes a footnote and not following specific AB testing guidelines is no problem.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> (more…)<\/span><\/a>","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>Khalid recently wrote a post on why most case studies suck. Well, it wasn\u2019t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it\u00a0as […]<\/p>\n","protected":false},"author":3,"featured_media":9918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[317,36,11],"tags":[85,318,87],"class_list":["post-9916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-cro","category-ecommerce","tag-beginner","tag-case-study-2","tag-general"],"_links":{"self":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/9916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/comments?post=9916"}],"version-history":[{"count":3,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/9916\/revisions"}],"predecessor-version":[{"id":101249,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/posts\/9916\/revisions\/101249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media\/9918"}],"wp:attachment":[{"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/media?parent=9916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/categories?post=9916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invespcro.com\/blog\/wp-json\/wp\/v2\/tags?post=9916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}