The current stats indicate that 3 out of 4 consumers now notice Ad retargeting. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting.

In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends,” we will be illustrating how ad retargeting affects brand retention and purchase decisions.

Infographic by- Invesp

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<a href=”https://www.invespcro.com/ad-retargeting.jpg”><img src=”https://www.invespcro.com/ad-retargeting.jpg” alt=”Ad Retargeting in Numbers – Statistics and Trends” width=”580″></a></p><br /><br /><br /><br /><br /> <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

How Retargeted Ads Affect Purchase Decisions

Stats On Consumer Concern After Seeing Retargeted Ads

Some consumers show concern when ads follow them after they visit the websites of certain retailers, while others don’t bother them much.

46% of search engine marketing professionals believe retargeting is the most underused online marketing technology.

The average click-through rate for display Ads is 0.07 percent, while the average click-through for retargeted Ads is about 0.7 percent.

Website visitors who are retargeted with display Ads are 70% more likely to convert on the retailer’s website.

Main Objectives Of Retargeting

Retargeted customers are three times more likely to click on your Ad than people who haven’t interacted with your business before.

26% of customers will return to a site through retargeting.

56% of respondents to a survey listed FBX as one of the types of retargeting tactics that they use – up from 41% in the previous survey.

50% of marketers said their retargeting budget will increase in the next 6 months.

Main Types Of Retargeting

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