• Ad Retargeting in Numbers – Statistics and Trends

    an infographic on ad retargeting statistics and trends

    The current stats indicate that 3 out of 4 consumers now notice retargeted Ads. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends”, we will be illustrating how Ad retargeting is affecting brand retention and purchase decisions.

    Ad Retargeting in Numbers - Statistics and Trends

    Infographic by- Invesp

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    How Retargeted Ads Affect Purchase Decisions

    Affect %age
    User reminded to revisit retailer’s website 8.65%
    User responded to special offer in the Ads 7.37%
    User ignored the Ad 46.15%
    User put off by the Ads 37.82%


    Stats On Consumer Concern After Seeing Retargeted Ads

    Some consumers show concern when Ads follow them after they visit the websites of certain retailers, while others don’t bother much.

    Concern level %age
    Very concerned 18.87%
    Somewhat concerned 34.80%
    Neither concerned, nor unconcerned 29.41%
    Somewhat unconcerned 6.86%
    Very unconcerned 10.05%


    46% of search engine marketing professionals believe retargeting is the most underused online marketing technology.

    The average click-through rate for display Ads is 0.07 percent, while the average click-through for retargeted Ads is about 0.7 percent.

    Website visitors who are retargeted with display Ads are 70% more likely to convert on retailer’s website.

    Main Objectives Of Retargeting

    Objective %age
    To acquire customers 56%
    Build brand awareness 42%
    To acquire competitor’s customers 11%


    Retargeted customers are three times more likely to click on your Ad than people who haven’t interacted with your business before.

    26% of customers will return to a site through retargeting.

    56% of respondents to a survey listed FBX as one of the types of retargeting tactics that they use – up from 41% in the previous survey.

    FigPii Heatmaps

    50% of marketers said their retargeting budget will increase in the next 6 months.

    Main Types Of Retargeting

    Retargeting type Total Agency Brand
    Site 87.9% 87.4% 89.0%
    Search 64.9% 68.8% 54.9%
    Email 26.1% 22.5% 35.2%
    Creative 29.8% 32.9% 22%
    Other 3.1% 3.0% 3.3%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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