• Social media engagement – Statistics and Trends

    Did you know that nearly 2.1 Billion people in this world have social media accounts.  Nearly 7 in 10 internet users are active on social media and 4 in 10 internet users actively use social media apps. More than 50% of Facebook users use social media platform more than once a day, followed by Youtube(28%) , Google+ (25%) , Twitter(27%) and Instagram (24%) . Check out our latest infographic on “Social Media Engagement” for latest statistics and trends.

    Social Media Engagement Statistics and Trends

    Infographic by- Invesp Conversion Rate Optimization

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    How often active users access each social media platform

    Social Media PlatformMore than once a dayDailyWeeklyLess Often
    Facebook50%25%13%12%
    Youtube28%30%25%17%
    Google+25%28%22%25%
    Twitter27%24%24%25%
    Instagram24%23%23%30%
    Tumblr15%18%22%45%
    Linkedin13%22%30%35%
    Pinterest14%20%23%43%

     

    User Interactions with brand posts as percentage of brands fans or followers

     Social media BrandBrand Engagement
    Instagram4.21%
    Facebook0.07%
    Twitter0.03%

     

    Post engagement rate on facebook is 75% in the first 5 hours.

     

    Engagement rates on Thursdays and Fridays are 18% higher than the other day.

    Engagement rates on Thursdays and Fridays because people find more leisure time available.

    88.2% of US companies will use social networks for marketing purposes, and is estimated to reach 89.4% by 2017.

    64% of marketers said that increasing audience engagement was crucial for their social media marketing strategy.

    Tweets with 1-2 hashtags get 21% higher average engagement than those with none.

    Tweets with more than 3 hashtags get 17% less engagement.

    Facebook posts with less than 250 characters get 60% more engagement.

    Tweets with Images Receive 150% more Re-Tweets

    53% of Americans Who Follow Brands in Social Are More Loyal to Those Brands

    87% of a Facebook Page’s Engagement Happens on Photo Posts

    Brand Engagement on Twitter Decreases If Your Brand is Tweeting More Than 3 X a Day

    Facebook images that were posted together as a photo album post received 12.9 times more clicks than single photo posts.

    Facebook images that were posted together as a photo album post increased reach by 5.1 times.

     

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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