Wowing Clients Since 2006

Why Do 3M, eBay, O’Reilly, and Rainbow Love Working With Invesp?

The conversion rate optimization industry has completely transformed over the last 12 years. We remember a time when we meet with ecommerce CMOs, SaaS executives, and VP of demand generation and they did not know the difference between SEO and CRO or what AB testing was. “Isn’t it all the same thing,” they’d say?

We spent many years, and continue to educate, speak at conferences, conduct webinars. We love to talk to anyone who wants to talk CRO.

Since 2006, things have changed quite a bit. Almost everyone knows the difference between SEO and CRO and what AB testing is. There’s also a good chance that, if an executive or CMO had their business long enough, they’ve dabbled in testing. However, the enthusiasm garnered from selling persuading and convincing the public to use conversion optimization created bad habits, which have given CRO a bad rep.

Assessing our industry, we have found that overwhelmingly, conversion consultants are focused on the short term. They are fixated on creating as many AB tests as they can in their attempt to prove their value. Meanwhile, they lose sight of the bigger picture. They speak of strategy but their implementations are focused on tactics. They cannot plan beyond 3 months. So, you, the client, end up spending tens of thousands of dollars without ever cracking the code to customer centricity. This issue continues to plague the industry.

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Our philosophy at Invesp is different

Increasing conversion rates is a long-term business objective. You will ONLY get there by creating a more user-friendly website, engaging your website visitors and customers, and retain them for a life-long relationship. The journey starts and ends with focusing on your customer needs. And as conversion specialists, we are advocates for your customers. Client-centric design is our mantra.

Invesp story: How a small consulting firm in Detroit
helped top online brands increase engagement and usability

We started Invesp back in 2006. And it has been an amazing journey since then.

If someone would have told us that we will have international offices and that we would be working with some of the top brands of the world like eBay, 3M, the special Olympics, at the time we would have smiled in disbelief.

We ask every potential client who is considering signing up with us to read this section. It explains our history, business philosophy and what we accomplish on projects.

It is important that your goals and our goals align. That creates a long-term relationship and that is what we are looking for.

A message from our CEO on the founding of Invesp after
a 50 million-dollars mistake created

Back in 2005, I was leading the largest ecommerce implementation for Motorola. The project was a dream for any software developer. A team of 150 developers, the coolest technologies, and the company’s future online depended on our delivery.

While everyone was excited about working on the project, I was worried that not enough visitors will come to our new website and the website will not generate any revenue.

After endless number of hours at the office and a price tag of close to $50 million dollars, we finally launched the website.

As it turns out, I was right and wrong at the same time.


Too many people came. As a matter of a fact, so many people came to the website, they crashed our 16 servers within couple of hours.

We managed to recover and brought the servers back up. That is where I was wrong.

But while hundreds of thousands of people came, most of them did not place a single order. There was no money. As a matter of a fact, the website generated less than 100 orders in the first 30 days.

Yes, 100 orders for a 50 million-dollar investment.

The more I thought about it, the more I knew this is where the future of the web is going to be. No matter how much companies invested in building websites, no matter how many engineers they hired, no matter how much money they invest in driving visitors to the website… if visitors do not convert, none of that matters.

That is how we founded Invesp in 2006.

Invesp is one of the very first companies to focus on conversion optimization in North America.

Khalid Saleh

Chief Executive Officer

Beyond Aha moments

If you are considering to work with Invesp, erase most of the items you were told about in conferences. Forgot about the case studies that promise 200% or 300% increase in conversions.

We will help you build a website users fall in love with.

That means we produce holistic conversion optimization strategy and implementation. We design every touch point you have with your customers so that it leaves a lasting impression.

Our experts will go beyond creating a-ha moments. Because these come now and then.

We design for delight.

That means creating a customer centric, design focused strategy. That means running a marathon. It means playing the long game. Yes, short term wins are good, but we work with game changers.

Why work with Invesp?


Honest communication and straightforward analysis are central to our optimization projects. We are committed to finding the best design for your site, so we will not sugar-coat evaluations or recommendations.

Client Focused Delivery

Our team is results-driven, so we work closely with you to uncover problem areas on the website and in your business, we suggest different possible approaches and we validate each approach to find the right solution for your business.


Conversion optimization blends art and science. In addition to sound, empirical analysis, Invesp brings creative solutions to each project.

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How do we measure success at our projects?

Let’s start with the end goal.

The objective of every project is to create a business experience for your customers so that they fall in love with your website.

Our projects go beyond conducting AB testing. As a matter of fact, if you are looking for an AB testing company, we are not the right company for you.

Our team will conduct several baseline assessments of your website. We measure visitor engagement, usability of your website, time spend on tasks, task completion ratios, conversion rates and many other metrics. Each month, we focus on a particular problem on the website and analyze how we can fix it.

We will work hand in hand with your team.

You know your customers well; we know CRO, usability and design really well. It is an amazing combination that will have lasting impact on your bottom line.

Our book: Conversion Optimization

The Art and Science of Converting Prospects to Customers

Khalid Saleh & Ayat Shukairy Bestselling Authors

Buy book now

A pioneering company since the infancy days of CRO, Invesp has been a trailblazing force in the SEM industry for years. Throughout its years, Invesp has strived to provide clients with an amazing experience and developed the tools necessary to achieve those goals.

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Industry experts, educators and authors

Life before Invesp

Khalid Saleh photo

Khalid Saleh

Chief Executive Officer

My name is Khalid Saleh, and I’m a co-founder and CEO at Invesp. Here’s a little more about me: Prior to launching Invesp, I built my career devising ecommerce and optimization solutions for companies like American Express, Motorola and Citrix. I personally designed and deployed dozens of large-scale projects, serving as architect for 22 of the largest e-commerce websites in North America.

Ayat Shukairy photo

Ayat Shukairy

Chief Commercial Officer

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.

Together, we founded Invesp in 2006, bringing together decades of complimentary industry experience. Our joint expertise covering e-commerce specialties like website design and development, copy optimization, marketing, and complete CRO project management, paved the way to pioneer the most innovative firms in the space.

We speak at conferences across the globe: SMX, PubCon, Emetrics, DMA, IRCE,, SES, ClickZ, HeroConf, WebRaazi and many others.

Discovery Channel
Special Olympics
Smith Micro Software
Hughes Net
Gift Tree
Jarir Bookstore
Tiege Hanley
RHD Japan
Home Gallery Stores
Right Signature
Mario Badescu
Costume Super Center
Washington Diamond
webden al
Print Globe
Cellular Outfitter

Over the years, we worked with both large and small companies. From the eBays of the world to small mom and pop shops. The one thing that brings them all together is their frustration with their websites. They know that their website visitors are not delighted when they visit their websites.

We work with executives at ecommerce, SaaS and lead generation companies from a variety of industries.

Which companies are better off not working with Invesp?

Eventually, you do business long enough and know that there are companies that are not good fit for our services.

If you cannot handle criticism of your website design and business processes.

If you think CRO is “Hail Mary” solution to your low website sales.

If you just want to conduct CRO for three months and move on to the next fad.

If you think it is all about AB testing and conversion rates.

Contact us to learn more