Did you know that nearly 67% of shoppers in US have used Buy Online Pick Up In Store (BOPIS) in the past six months and 10% of all sales will be fulfilled by Click and Collect by 2025. Check out our infographic “Buy Online Pick Up In Store” to know more about the evolution of BOPIS and latest buy online pick up in store statistics and trends.

Infographic by- Invesp Conversion Rate Optimization Services

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Did you know shoppers that clicked a product recommendation were nearly 2x as likely to come back to the site and personalized product recommendations account for just 7% of visits but 26% of revenue.  Check out our infographic on “The importance of cross selling and E-commerce product recommendations” for latest e-commerce product recommendations statistics and trends.

Infographic by- Invesp Conversion Rate and Landing Page Optimization Services

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Infographic by- Invesp Landing page Design and Optimization

37% …

Did you know that millennials now make more than 54% of their purchases online? Also, did you know that millennial spending in the US is estimated to account for 30% of total retail sales by 2020? Check out our infographic “Millennial Online Shopping Habits” for latest millennial online spending habits and trends.

Did you know US local digital ad spending is estimated to grow from 60.7 billion U.S. dollars in 2017 to 71.3 billion in 2022? Check out our infographic “The State of Local Digital Ad Spending” for latest US local ad spending statistics and trends.

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We’ve all heard this quote somewhere, sometime in life – Motivation is what gets you started. Habit is what keeps you going. Some of us also have it pinned to our office desks. If you try and pay a little more attention to detail, you’ll be able to figure out that motivation and habit are very closely linked in the process of ‘achievement’. Motivation is the propeller to habit formation. That motivation is for a ‘variable reward’, a concept that Nir Eyal has beautifully nailed in this book titled ‘Hooked’. That’s conscious habit.

But to a large …

Did you know Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns? did you also know that the average open rate for welcome emails is a whopping 50% which makes them 86% more effective than standard newsletters? Check out our infographic to know why welcome emails are important for your marketing campaigns and the latest in welcome email effectiveness statistics and trends.

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Humans are flawed creatures. We conform to a number of biases outlined by the world’s greatest psychologist. Wikipedia has listed 180 biases that impact our everyday decisions.

This in turn makes our jobs as marketers and optimizers quite tricky. According to social scientists Amos Tversky and Daniel Kahneman, you can’t quite overcome your biases. You’ll always fall into them. Tversky died in 1996 and Kahneman went on to win the 2002 Nobel Prize in Economics for the work the both of the men did together. His work was summarized in the highly acclaimed and 2011 best …

I still recall the early days of running conversion optimization projects. Clients would come in with horrible websites, outdated designs, and never had paid any attention to usability.

You make a few fixes and test them against the control. And BAM! You have an amazing increase in conversions.

For most websites, long gone are these days.

Sites are well designed. Most good designers understand fundamental usability principals. Most websites have the basics covered.

The good news is that we can now focus on more pressing conversion issues. The bad news is that it takes significantly longer to …