Editor note: this is a guest post by Sergey Aliokhin @ Ahrefs
When you as a businessman releases some service or a product, you eager to see the sales skyrocket from the start. And it is for a good reason.
You worked hard to offer something valuable on the market. You expect to spread your service throughout the world of web. You know your product could be a leader in the niche you represent.
However, even though you can nothing to do but stay among outsiders while your competitors hit the jackpot.
Why does it happen?
It happens due to the …Read More
Content marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it.
On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should be GATED.
Whether you gate your content or not, it usually depends on:
The quality of leads you need How widely you want your content to be shared or consumed
In this post, we’re going to dive deep into the pros and cons …Read More
- Posted in Infographics
Did you know that 57% of online shoppers surveyed said they had picked up an online order in a store in the last year. Avoiding shipping fees is the top reason why 73% of shoppers preferred buy online and In Store pickup, followed by 32.2% for whom the store was nearby and convenient to pick up item and 30.4% who needed purchased item same day and couldn’t wait for delivery. Check out our infographic on “Buy Online Pick Up In Store” for latest statistics and trends.
Infographic by- Invespcro.com
To Publish this Image on your Blog or Website …Read More
- Posted in Ecommerce
In today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity.
Every decision your customer makes consists of several conscious and subconscious emotional triggers.
As neurologist Antonio Damasio argues in his book “Descartes Error”
“Emotion is a necessary ingredient to almost all decisions”Read More
- Posted in Conversion Rate Optimization
In 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk”
The theory states:
“People make decisions based on the potential value of losses and gains rather than the final outcome.”Read More
The worse thing to do when trying to refine a product, despite its nature, is to ignore the need for testing and rely on guess work under the pretense of scarcity of resources, time limitation, lack of knowledge or whatever your excuse might be.
Regardless that many think of usability testing as hill climbing, instead of seeing it as a solution, because there is much unknown, and they may lack experience.
The bottom line is that the data you can attain through usability studies is unmatched. Usability testing uncovers issues, alludes to possibilities, and provides a roadmap for immediate necessary …Read More
- Posted in Infographics
Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest lead nurturing statistics and trends.Read More
- Posted in UX
How often do you conduct a usability test to realize middle-way through you should have taken a different route?
I wouldn’t be surprised if the answer was very often!
Conducting a usability test is by no means cut and dry, and there are many methodological pitfalls that can turn the whole test into a flop if not conducted properly. It is also an important step when conducting a conversion optimization project.
With the different kinds of usability testing, you should keep an eye on the issues that may rise along the way.
This article will focus on answering questions …Read More
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- A Complete Guide On How to Do Outreach Correctly
- Demand Generation: When to Hide Content Behind Forms and When to Give Content Away
- Buy Online Pick Up In Store – Statistics and Trends
- 7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
- Prospect Theory: How Users Make Decisions
- Usability Testing on a Budget
- The Importance Of Lead Nurturing – Statistics and Trends
- The 7 Step Roadmap For Effective Usability Testing
- Momentum Behavior: Are Visitors in Love with Your Old Site Design?
- SaaS Customer Acquisition – Statistics and Trends