Marketing projects can be complicated. Conversion optimization projects are even more intense. They require a very diverse set of skills and a lot of time and patience. It isn’t enough to just have an “eye” or know a few CRO best practices.

Those days are long gone.

That means you have to pull out all the stops on a CRO project. The investment early on is always quite large and should be done in a very organized way. Ultimately, during the first couple of months, it’s about uncovering. What most CROs struggle with is confining all that they …

Did you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.

We did it. We have officially made it to the 12-year mark in our business. Yeah sure 12 years isn’t one of those milestones people talk about – it’s usually 10 or 15 years. But since we never did a 10-year anniversary post, we are doing it now.

12 years means a lot of challenges. And with every year we became more resilient overcoming issues that do many business in.

Throughout our many years, I can say this one thing applies to every business out there: there is no single strategy that can lead you to success. But hard work, …

If you missed, we are conducting a Facebook live every Thursday at 12 pm EST.

Last week Ayat spoke about the SHIP method (Scrutinize, Hypothesize, Implement, Propagate). She honed in on the first letter in SHIP, Scrutinize. She summarized what it takes to build out your conversion roadmap so you have a plan for testing and moving forward.

Khalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as well.

The point of this long week debate came down to: process, process, process.

If you follow a sound CRO process and are careful about missteps when it comes to AB testing, you can achieve amazing results and have a successful program.

But for …

The CRO industry have evolved tremendously over the last twelve years.

I still recall conversations we used to have with CMOs and VP of marketing at large online retailers trying to introduce them to conversion optimization.

We would first try to determine if they even knew what were even talking about (it was that new): “Have you considered CRO?”

The first response for the most part was, “CRO? You mean SEO. Yes, we are working on increasing traffic to our website.”

“No, I am not talking about SEO, I am talking CRO…conversion rate optimization. Increasing your website conversion rate.”

Editor note: this is a guest post by Sergey Aliokhin @ Ahrefs

When you as a businessman releases some service or a product, you eager to see the sales skyrocket from the start. And it is for a good reason.

You worked hard to offer something valuable on the market. You expect to spread your service throughout the world of web. You know your product could be a leader in the niche you represent.

However, even though you can nothing to do but stay among outsiders while your competitors hit the jackpot.

Why does it happen?

It happens due to the …

Content marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it.

On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should be GATED.

Now:

Whether you gate your content or not, it usually depends on:

The quality of leads you need How widely you want your content to be shared or consumed

In this post, we’re going to dive deep into the pros and cons …