• My Experience Running Facebook Ads for the First Time

    One of my ongoing goals every quarter is to grow the Invesp mail list by 20%.

    I have been carrying this goal into every quarter since the beginning of 2021.

    Knowing that most people already receive dozens of emails every day – convincing anyone to add one more newsletter to their inbox is never easy.

    We have been relying on the content we publish on this blog for a long time to get more subscribers.

    It’s been working well for us – and that strategy is why we have over 30k subscribers.

    Even though we already have a strategy that

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  • A/B testing on Holidays: Is it Worth it? 

    How far out do you need to plan your holiday A/B testing strategy?

    Some online retailers take two weeks to plan. Some take a couple of months. And, others need a few weeks to prepare. 

    There seems to be no right or wrong answer to that question. 

    At some point, I used to think that it was impossible to come up with and execute a successful holiday testing program in few days. 

    That was before I witnessed our CRO team create and execute one three days before Black Friday. 

    Yes, it’s a true story! 

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  • CRO or CVO: Which One Has Better ROI?

    CRO or CVO, which is better for your eCommerce business?

    Well, it depends.

    There’s no doubt that both CRO and CVO vehicles generate results that have an impact on your bottom line and can drive your business growth.

    But, not all eCommerce companies have a customer lifetime value or conversion problem.

    Knowing when to use each can be the difference between an eCommerce brand that soars or sinks.

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  • 6 DTC eCommerce Websites with Killer Value Propositions

    Working for a CRO agency that helps a ton of eCommerce brands comes with a lot of lessons.

    One of the many lessons I have learned so far is:

    A website’s value proposition is an element that is too expensive to ignore.

    In a world where 80% of DTC eCommerce brands fail, having a good product and a killer value proposition can, at least, give you a fighting chance.

    A company value proposition is a versatile tool you can use on- and off-site.

    On your website, you can use it to improve customer understanding,

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  • Social Commerce: What It Is & What it Isn’t (Examples, Trends & Stats)

    Social commerce, also known as social selling or social shopping, refers to the practice of buying and selling products or services directly from within a social media platform.

    In 2020, Pinterest, Facebook, and Instagram all relaunched their social commerce tools with a new emphasis on a streamlined online shopping experience.

    If the very platforms that facilitate such a trend recognize its importance, you can bet it’s worth considering for your ecommerce business.

    Data from eMarketer and Insider Intelligence shows that U.S. retail social commerce sales will reach $36.62 billion in 2021, accounting for 4.3% of total retail ecommerce

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  • 5 Non-obvious Product Pages Tips for Shopify Websites

    The eCommerce wave is still unfolding. 

    This year, the US eCommerce revenue is expected to reach 469.2 billion dollars. 

    And, next year it’s projected to go above 500 billion dollars. 

    Global retail eCommerce sales are more likely to reach 4.921 trillion dollars by year-end. 

    Looking at those figures, you’d be forgiven for thinking that success in the eCommerce space is guaranteed. 

    But, you’d be wrong. 

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  • 40+ Customer Survey Questions That Marketers Should Ask

     Talk to your customers.

    I have seen that statement being tossed around by different marketers on social media. 

    It’s probably one of the most common pieces of marketing advice today. 

    Sometimes I think it’s half-baked advice because it leaves me with questions like: 

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  • 5 Benefits of Selling Direct to Consumer (DTC, D2C) 

    In the past few years, there has been a significant shift in the world of retail.

    Commerce, as we knew it 10 years ago, is different from what we are seeing today. 

    If you’re as observant as we are, you probably noticed that many brands have been changing their business models. 

    Going from the traditional retail sales model to direct to consumer (DTC or D2C). Many theories explain why this change has occurred. 

    Some experts say brands are switching to DTC because they want to maximize their profits. 

    Others say it’s the internet that has eradicated the need for middlemen. 

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