• 7 Things I Hate About AB Testing

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    Test this, test that…and always be testing.

    As I listened to one speaker after the next, I wondered why a client would hire them in the first place. If you are a CRO agency, and the best advice you can provide to attendees in a conference is to test this and test that, then I am not sure why these companies would hire you in the first place.

    All you need to do is start AB testing, find that one fantastic test that will take you from absolute anonymity to an overnight web success…that is what brings most

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  • Trust or Bust – How to Improve Website First Impression

    • Posted in UX

    One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a visitor lands on your site. You can be certain that if a visitor mistrusts your site or your brand, they will be gone.

    But nowadays, it’s less common that you find a site that is so extremely untrustworthy that upon first glance a visitor will leave (they do exist, but they’re less common than they used to be).

    According to Katie Sherwin:

    “The 5-second test is a simple usability technique to help designers gauge the audience’s

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  • E-commerce Optimization on Overdrive: Get Inspired

    It would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that’s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of well-designed sites, sticking out by having better usability really doesn’t move the needle.

    SHIP (Scrutinize, Hypothesize, Implement, and Propagate), is our CRO methodology. The 4 phases represent the overall CRO process we follow at our organization. Ultimately, the research you collect during the scrutinize phase

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  • The Rise of Marketing Automation – Statistics and Trends [Infographic]

    The rise of marketing automation

    The marketing automation industry is growing and has become one of the most important trend in digital marketing. According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. Check out our infographic ” The Rise of Marketing Automation” for latest marketing automation statistics and trends.

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  • The Ultimate Guide to Understanding SaaS Metrics

    Measuring and managing performance will always help you sort your resources efficiently, accelerate effort in areas where you are lacking, and invest more in areas where you are growing. Once you have a clear sight of where you stand, you get a better picture of where you need to get next.

    But monitoring performance and growth is easier said than done. It always helps businesses to benchmark performance based on industry business cycle. If on an average in the industry it takes 2 days for closing a sale and you are able to make a sale in 4 days, then it

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  • Creating A Conversion Roadmap: How to Prioritize Conversion Problems on Your Website

    A conversion optimization project is typically divided into four different phases that intertwine:

    Scrutinize stage: You conduct various activities to determine possible testing areas on a platform or campaign Hypothesis: you create a hypothesis for the different testing ideas identified during the scrutinize phase Implement: you validate your hypothesis through the process of AB or usability testing Propagate: you look for insights, share them within the organization, across marketing channels and verticals

    As you go through the process of identifying conversion issues on your website (scrutinize), you can easily identify anywhere from 150 to 250 possible test scenarios. Shana Rusonis

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  • Chatbots In Customer Service – Statistics and Trends [Infographic]

    Chatbot in customer service Industry - Statistics and Trends

    The use of chatbots in customer service industry is growing. According to estimates, more than 67% of consumers worldwide used a chatbot for customer support in the past year and around 85% of all customer interactions will be handled without a human agent by 2020.  40% of consumers do not care whether a chatbot or a real human helps them, as long as they are getting the help they need. Chatbots can save up to 30% in customer support cost and can help businesses save on customer service costs by speeding up response times and answering up to 80% of

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  • 9 Tips to Conducting Accurate Qualitative Research

    Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off.

    Elizabeth Wellington explains;

    “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how they actually make decisions)”

    But conversions and the path that leads to those conversions is highly driven by the customer. The image of a funnel is what comes to mind when many think of conversions, however, because the customer is irrational and highly distracted,

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