The Invesp Blog
Improve your website’s performance with expert tips on Conversion Optimization and A/B testing.
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Reading Time: 25 minutesIn the early 2000s, PepsiCo ran blind taste tests that showed most people preferred Pepsi over Coke. Confident in the data, they launched a bold campaign but it backfired. Sales didn’t spike. In fact, Coke pulled ahead. Why? Because marketing isn’t just about the product. It’s about memory, identity, emotions—things you can’t always measure. That’s […]
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Business
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Copy Writing
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Ecommerce
Infographics
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Landing Pages
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Sales & Marketing
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- 25 minutes
- customers, e-commerce, Ecommerce, ecommerce growth, Strategy
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