You click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist.

We all have been there before…and it can be so annoying sometimes. 

As someone who takes a stroll on the web every day, I run out of fingers when I try to count the number of times I found myself on a website’s 404 error page. 

In fact, I recently visited over 30 websites to see how they designed their 404 error pages. 

Although some brands seemed to have figured out …

How many of you treat emails as your products?

I’m guessing, a few… 

Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants. 

Your new subscribers have to see value in the first email you send them from the word go.

That’s how you get them hooked. 

Considering that 57.7% of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?

One of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process. 

An understanding of the principles of human 

behavior,  aspirations,  and motivations 

are instrumental in making users perform the actions they are expected to. 

When we talk about simplicity for novel vs. routine tasks, we’re actually referring to the paradox of human behavior in web design. 

Users are accustomed to specific routines – behaviors on a website that they don’t need to think twice about. The novel task, on the other hand, requires a deeper consideration …

Our client creates dance videos that people can pay one time for unlimited access. Customers typically “gifted” this product to their significant other during holidays, birthdays, or other special occasions.

Our client had a predicament during the February Valentine’s frenzy.

The majority of the site traffic was coming through Facebook at a decent clickthrough. However, conversions were a dismal 0.5%.

So, to increase the landing page conversion rate – I looked at ads and landing pages for companies during Valentine’s day.

Let’s take a look at some of the lessons I learned.

Videos have become an effective tool for marketing with more than 90% of marketers now consider video marketing as an integral part of their marketing strategy.

80% of online businesses are now using videos as a marketing tool up from 63% last year.

By 2022, videos are estimated to account for 82% of the overall internet traffic.

Our infographic “The State of Video Marketing” covers the latest video marketing statistics and trends and how videos help online shoppers in making purchasing decisions.

With more and more businesses now using social media to connect with their customers, social media websites have become the most preferred platform for providing customer support. Social media websites now play an important role in developing the overall customer support strategy as more than 80% of consumers are now using social media to  engage with brands. Check out our infographic “The State of Social Media Customer Support” for latest social media customer support statistics and trends.

Infographic by- Invesp Conversion Rate Optimization Company

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