The first recorded use of the term SEO is dated back to 1997. 

This means as a discipline SEO has been around for 26+ years, unlike conversion rate optimization, which wasn’t a thing until 2006.

For many businesses, one of their initial forays into digital marketing is to start working on their website SEO/optimizing web pages SEO.

Regarding Google’s ranking algorithm, there are hundreds of unknown ranking factors. Still, we’re familiar with three (site speed, content relevancy/quality, and backlinks), and these factors can be negatively affected when an A/B test is launched if it’s not done properly. 

In this article, …

Read More

Push notifications. 

When used wisely, it can be a powerful tool to engage and connect with users. They have the potential to deliver timely, relevant information, enticing us with exciting updates, personalized offers, and valuable content. They can act as a gateway to create meaningful customer interactions and foster brand loyalty.

However, things take a frustrating turn when push notifications are misused and abused. We’ve all experienced the dreaded bombardment of irrelevant, incessant notifications that plague our screens. The constant ding, buzz, or vibration demanding attention, only to reveal mundane messages that add little value to our lives.

In this …

Read More

Have you ever felt overwhelmed by the multitude of options when making a purchase? I certainly have, particularly during a recent search for the perfect jogger. 

The truth is the abundance of choices(data points) can actually hinder our decision-making process rather than help it.

Behind the scenes, businesses often believe that offering various options and styles will cater to every customer’s needs. 

However, the reality is far different. 

When faced with various choices, site visitors tend to take longer to make a decision, leading to potential frustration and decreased conversion rates.

This is where Hick’s law comes into play.

In …

Read More

The buzz around AI didn’t start in 2023. Rather, it can be traced back 72 years ago.

Let me take you on a trip down memory lane…

In 1951, the first movie about AI, titled “The Day the Earth Stood Still,” was released. It was based on Harry Bates’ book “Farewell to the Master,” and featured an AI character named Gort. This movie sparked an interest in AI among science fiction and movie enthusiasts worldwide.

Since then, more movies featuring AI have been released, capturing the interest of movie and science fiction lovers worldwide.

Today, hundreds of AI tools are …

Read More

Are you struggling to convert website visitors into paying customers? Do you feel your website could be performing better? If so, you’re not alone. 

The average website conversion rate across all industries is slightly over 2%. That means most website visitors leave without taking any action. 

This is where Conversion Rate Optimization audit (CRO) comes in.

A CRO audit is a comprehensive evaluation of your website’s performance to identify improvement areas to increase conversions. It lets you understand your prospective customers’ needs and what will make them convert. It also helps you find and fix the friction points, gaps, and …

Read More

In a world with self-driving cars and AI-driven robots, you’d think Conversion Rate Optimization would be the life of the marketing party. 

But alas, it’s still waiting for an invitation to join the budget allocation club. 

According to a survey of 405 CMOs by Marketing Charts, CRO is still struggling to get a seat at the table: 

Experimentation is the backbone of every unicorn, and yet, the CRO industry is still playing catch-up to its more mature counterpart, SEO.  However, we can’t deny the incredible value that comes from testing and optimization. 

Unlocking the mystery behind why so many businesses …

Read More

Conversion optimization is rapidly becoming a crucial aspect of modern-day marketing. 

Being able to validate hypotheses and witness a direct boost in profit excites eCommerce and SaaS owners and motivates them to seek out and apply the most effective CRO strategies. 

Unfortunately, this eagerness has led some companies to engage in unethical practices, known as blackhat CRO, which can tarnish their brand reputation and compromise user experience. 

This article will explore the definition of blackhat CRO, its various forms, and the negative impacts of this approach, and provide tips on conducting ethical CRO practices.

What is Blackhat CRO?

Blackhat CRO …

Read More

One of the biggest issues facing folks interested in creating an online store is the question of which platform they should choose.

Two of the biggest platforms come to mind easily – Shopify and BigCommerce.

While both platforms are amazing in their rights, they outshine each other in specific categories.

In this article, I’ll compare Shopify and BigCommerce head to head, and I’ll take a deep dive looking at their pricing, apps/integrations, themes, customer support, analytics, etc.

Introduction To Shopify (a quick overview)

Shopify is an all-in-one e-commerce platform allowing businesses to create and manage online stores. It offers a …

Read More