• What Is Click Tracking And How It Benefits You

    Every week new websites are launched, new features are set to live on applications, and marketers send out their newsletters. It’s only natural to want to know how visitors interact with this content, where they’re clicking, what they’re not clicking on, e.t.c.

    Enter click tracking.

    As the name suggests, it’s all about tracking user clicks, but it’s deeper than that because click tracking lets you see: 

    –  user behavior on your website, 

    – how users perceive your content,

    – the changes you need to make to improve user experience.

    In this article, we’ll be looking at click tracking, how click

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  • The Art of Creating Effective Calls to Action

    Let’s do a mental throwback, shall we? Think of every time you’ve had to sign up to take a course, download an application or input your email to get a lead magnet.

    Can you picture those times perfectly? I’m sure there was a button you had to click on to either download, signup, or buy something.  

    Now, let’s flip it. Think of the times your marketing campaigns, emails, and landing pages have successfully performed.

    Can you remember? I’m sure most (if not all) of your campaigns had a button that people had to click on to get something they wanted.  

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  • Open-ended Questions and Closed-ended Questions: What They Are and How They Affect User Research

    A CRO expert conducting open and close-ended questions with a client's customer

    A complete user research approach involves both the quantitative and qualitative research process.

    Seasoned experimenters know that quantitative research without qualitative research leads to an incomplete conversion user research that leaves many questions than answers.

    The questions you’re seeking to answer are not how my web visitors interact on my website/app (quantitative research already covers that) but why are they acting the way they do? What are their intentions and motives?

    This is where the qualitative research approach comes into play.

    Except you’re a mind reader, qualitative research as a conversion rate optimization process is how you get to know

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  • What is CRO Marketing and Why You Shouldn’t Ignore It

    A CRO marketer's screen showing some progress report

    Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction.

    Many online brands are already doing what it takes to drive traffic to their websites.

    What Is CRO Marketing? Conversion rate optimization or CRO marketing increases the percentage of your existing traffic taking the desired action on your website. Why Is CRO Marketing Important? Conversion optimization is essential to every business because it

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  • 12 Mobile Checkout Best Practices For e-Commerce Websites

    If you plan on running a successful e-commerce company in 2022 and beyond, your website’s checkout experience has to be optimized for the mobile experience.

    Why the checkout experience, I hear you ask? 

    Because that’s where the money is at.

    Compared to desktop, mobile usage continues to skyrocket year after year, with no signs of slowing down: 

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  • Should You Run The Same Test Across All Devices?

    An Iphone, an android phone, a laptop for running separate A/B tests to make sure the variations are rendering properly

    Should you run the same test across all devices? 

    Or let me rephrase, should you be A/B testing on mobile or desktop separately, or not? 

    Well, the correct answer is of course that you should run separate tests on mobile and desktop. 

    That is a no-brainer…

    But when you answer that question, the way I did, you generate another smaller, tangential question such as: 

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  • Are A/B Testing Results Permanent? 

    A CRO specialist analyzing A/B test results to see if the variations performed better than the original

    Finally! One of the A/B tests you’ve been running shows very positive and significant results. 

    You’re elated, and you can’t wait to roll out the new design change. 

    Before you do that, allow me to ask you this: 

    Do you think that lift will last forever, or it will begin to lose its effect over time? 

    Assuming that it fades after a while, what could be the reason? 

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  • 7 Things I Wish I’d Known Earlier In My Marketing Career

    A content marketing specialist sharing how he got started in conversion rate optimisation and the lessons learned

    It’s been nearly three years since I walked into the world of conversion rate optimization. 

    When I transitioned from journalism to marketing, I had no plan on what to do, how long I’d stay, or how far I’d try to go. 

    I stayed because of the exciting challenges and opportunities.

    So many lessons have been learned. So many mistakes have been made. So many victories have been celebrated. 

    You try. You fail. You learn. You grow. You move on. 

    Every single week comes with its own set of challenges. Every win or loss will teach you something new and prepare

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