How do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions?

These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis.

If you think about it, the answers to these questions are not as straightforward as one would imagine – they are sophisticated and thought-provoking.

Can we use Artificial Intelligence (AI) to improve the user experience on a website and thus impact the site’s conversion rate?

It seems that many products try to mention that they use AI as a unique feature that makes them different from other competitors.   

However, many AI methods are always confounded with machine learning methods. 

Let’s start with some customer loyalty stats

65% of business comes from existing customers  Repeat customers spend 33% more.  The cost of getting new customers is five times higher than retaining old ones. 

It’s a great thing to have your customers come back for more. 

Unfortunately, gaining their loyalty isn’t easy.

Nowadays, choices are overflowing, and customers are getting pickier.  77% of brands could disappear, and customers wouldn’t bat an eyelash.  One-third of millennials won’t hesitate to drop a brand like a hot potato if it doesn’t meet their expectations. 

So it’s been a year since I started playing around with Google Analytics. 

I vividly remember my very first day – I had no clue what the tool was all about, and I didn’t really know the importance of data in the world of marketing. What I thought was Digital Marketing, wasn’t really DM, but it was Social Media Marketing.

Not that I was ignorant or have been living under a rock, but I was coming from a totally different planet. For the life of me, I had not known any other home apart from sports journalism. 

So when Khalid …

Augmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business by implementing augmented reality on e-commerce websites.

Infographic by- Conversion Rate Optimization Services By Invesp

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