Every day we make choices. Some of them are so automatic we don’t even realize we are making them. It’s true in life. It’s true in business.

Every choice you make for your eCommerce site has an impact, the key is to choose in a way that has the most positive impact. 

In over twelve years of studying and experimenting, I have time and again come to the conclusion that optimizing your product page is the number one way to boost your conversion rates.

The product page is where we ask shoppers to part with their hard-earned money in exchange …

Did you know more than 36% of consumers have used visual search and over half say that visual information is more important than text when shopping online. As more and more internet users and online consumers are using visual search to find the information online,  check out our infographic “The State of Visual Search” for latest visual search usage statistics and trends.

Infographic by- Invesp Landing Page Optimization

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Infographic by- Invesp Conversion Rate Optimization

36% of consumers have used visual search and over half say …

The year is 2020. 

The world is crippled by a pandemic outbreak.

Brick-and-mortar stores have been forced to close, and visitors are stuck to their devices now more than ever before.

Online shopping is only growing.

This of course triggers technological advancement and growth within eCommerce. We have seen an explosion in the number of direct-to-consumer (D2C) eCommerce brands. 

While this growth is good for customers, it is scary for other online businesses.

Why? 

While the arrival of the pandemic has been a curse to physical stores, it’s been a blessing in disguise for businesses that sell their products online. 

ECommerce brands have been experiencing significant gains in the past few months. 

Companies that didn’t have an online presence and relied heavily on brick-and-mortar or department stores saw a drastic fall in revenues, and they were forced to rethink their omnichannel strategies. 

But even pre-covid, selling through distributors like Amazon or Walmart or large department stores has always been the traditional way to gain attention to your product. But with the rise of social …

Although eCommerce websites come in different shapes and sizes, there are very real, specific KPIs that every eCommerce website, regardless of size, should be setting and monitoring.

But one thing I can tell you is that you have to be extremely careful. Ecommerce KPIs can be both a blessing and a curse. 

Over the years of helping different eCommerce businesses, we have discovered that most eCommerce marketers fail to accomplish their goals on time not because they lack skills and knowledge but because they lose sight of what to track precisely. 

The post-purchase experience in the eCommerce space is totally disjointed. 

This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out. 

Not even a follow up is done to see what worked well, what worked poorly, and what pain points they still have. 

That’s definitely a wrong way of doing marketing because there’s so much more to a repeat customer than just the money they give you in exchange for your products or services.

At the beginning of every year or quarter, we set targets and goals for Invesp’s revenue. 

Almost every company has revenue goals and revenue plans – but that doesn’t guarantee success. 

Setting revenue targets is something that anyone can do.

It’s that easy.

The hardest part of revenue marketing is breathing life into that revenue and making it manifest. 

What’s a good customer retention rate in the eCommerce space? 

In an ideal world, it’s 100%. 

But ours is not an ideal world, so a 100% retention rate is difficult to achieve. 

We live in a world where businesses often lose touch with existing customers in pursuit of new ones. 

How sad!