• Website Teardown Episode One: Diff Eyewear

    For the life of me, I have never seen or heard of a perfect website? 

    I don’t think it exists. 

    Even popular sites like Google, Facebook, Youtube, and Twitter have their own set of imperfections – that’s why they are always in constant change. 

    In fact, in 2018 alone, Google made 3,200 changes on its website. And that number keeps on increasing every year. 

    As long as your website has less than a 100% conversion rate, there’s always room for improvement. 

    Knowing that most eCommerce websites have a 2.86% average conversion rate, it’s an open secret that they all have

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  • How To Build Thought Leadership From Scratch For Your Business 

    The internet is a vast, ever-changing landscape, and standing out amongst the literal millions of websites and content-building machines is no easy feat.

    In fact, the only way to have a shot at getting in front of the right audience is by optimizing every single one of your digital footprints for SEO.

    Search Engine Optimization or SEO as it is known is the art of crafting content so that it has the best chance of being found and clicked on.

    A lot goes into SEO, but most of the strategies and methods you’ll find on the internet are moot

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  • Lessons from trying to Grow our Email list by 1000 Subscribers in 3 months

    It’s very rare for someone to read this blog for the first time and hire us on that same day.

    Instead, when a reader engages our services, this is what typically happens:

    Day 1 – They arrive on the blog via a referral or organic search and read a post or two. They find the posts insightful, view our About and Services pages, and sign up for our newsletter.

    Day 7 – We send them our newsletter sharing some useful insights and tactics. They continue reading our posts.

    Day 14 – We continue sending them insightful content via email. They continue reading our

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  • My Experience Running Facebook Ads to Get More Newsletter Subscribers

    One of my ongoing goals every quarter is to grow the Invesp mail list by 20%.

    I have been carrying this goal into every quarter since the beginning of 2021.

    Knowing that most people already receive dozens of emails every day – convincing anyone to add one more newsletter to their inbox is never easy.

    We have been relying on the content we publish on this blog for a long time to get more subscribers.

    It’s been working well for us – and that strategy is why we have over 30k subscribers.

    Even though we already have a strategy that

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  • A/B testing on Holidays: Is it Worth it? 

    How far out do you need to plan your holiday A/B testing strategy?

    Some online retailers take two weeks to plan. Some take a couple of months. And, others need a few weeks to prepare. 

    There seems to be no right or wrong answer to that question. 

    At some point, I used to think that it was impossible to come up with and execute a successful holiday testing program in few days. 

    That was before I witnessed our CRO team create and execute one three days before Black Friday. 

    Yes, it’s a true story! 

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  • CRO or CVO: Which One Has Better ROI?

    CRO or CVO, which is better for your eCommerce business?

    Well, it depends.

    There’s no doubt that both CRO and CVO vehicles generate results that have an impact on your bottom line and can drive your business growth.

    But, not all eCommerce companies have a customer lifetime value or conversion problem.

    Knowing when to use each can be the difference between an eCommerce brand that soars or sinks.

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  • 6 DTC eCommerce Websites with Killer Value Propositions

    Working for a CRO agency that helps a ton of eCommerce brands comes with a lot of lessons.

    One of the many lessons I have learned so far is:

    A website’s value proposition is an element that is too expensive to ignore.

    In a world where 80% of DTC eCommerce brands fail, having a good product and a killer value proposition can, at least, give you a fighting chance.

    A company value proposition is a versatile tool you can use on- and off-site.

    On your website, you can use it to improve customer understanding,

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  • Social Commerce: What It Is & What it Isn’t (Examples, Trends & Stats)

    Social commerce, also known as social selling or social shopping, refers to the practice of buying and selling products or services directly from within a social media platform.

    In 2020, Pinterest, Facebook, and Instagram all relaunched their social commerce tools with a new emphasis on a streamlined online shopping experience.

    If the very platforms that facilitate such a trend recognize its importance, you can bet it’s worth considering for your ecommerce business.

    Data from eMarketer and Insider Intelligence shows that U.S. retail social commerce sales will reach $36.62 billion in 2021, accounting for 4.3% of total retail ecommerce

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