• Murkier Waters Ahead: Evaluating Marketing Priorities for Growth

    How do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions?

    These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis.

    If you think about it, the answers to these questions are not as straightforward as one would imagine – they are sophisticated and thought-provoking.

    Read More
  • The Use of Machine Learning and Artificial Intelligence in Conversion Optimization

    Can we use Artificial Intelligence (AI) to improve the user experience on a website and thus impact the site’s conversion rate?

    It seems that many products try to mention that they use AI as a unique feature that makes them different from other competitors.   

    However, many AI methods are always confounded with machine learning methods. 

    Read More
  • How To Connect With Users Emotionally

    Let’s start with some customer loyalty stats

    65% of business comes from existing customers  Repeat customers spend 33% more.  The cost of getting new customers is five times higher than retaining old ones. 

    It’s a great thing to have your customers come back for more. 

    Unfortunately, gaining their loyalty isn’t easy.

    Nowadays, choices are overflowing, and customers are getting pickier.  77% of brands could disappear, and customers wouldn’t bat an eyelash.  One-third of millennials won’t hesitate to drop a brand like a hot potato if it doesn’t meet their expectations. 

    Read More
  • Google Analytics 101: A Simple Guide For Beginners

    So it’s been a year since I started playing around with Google Analytics. 

    I vividly remember my very first day – I had no clue what the tool was all about, and I didn’t really know the importance of data in the world of marketing. What I thought was Digital Marketing, wasn’t really DM, but it was Social Media Marketing.

    Not that I was ignorant or have been living under a rock, but I was coming from a totally different planet. For the life of me, I had not known any other home apart from sports journalism. 

    So when Khalid

    Read More
  • Augmented Reality in E-commerce – Statistics and Trends

    Augmented Reality in E-commerce

    Augmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business by implementing augmented reality on e-commerce websites.

     

    Infographic by- Conversion Rate Optimization Services By Invesp

    To Publish this Image on your Blog

    Read More
  • The illusion of Completeness: How to break this fatal UX design mistake

    • Posted in UX

    Why are users not scrolling on this site

    This is the question that springs into the mind of most digital marketers, UX researchers, and designers when they analyze heatmaps and realize that users only focused on the “above the fold” content. 

    If it were 1996 – in the early years of the dotcom industry – this wasn’t going to be a concern since users were not expected to scroll. The design of the early websites was centered on the “above the fold” concept and pagination in browsing tasks was the norm. Clicking was interpreted as interaction (and it still is)

    Read More
  • How to Analyze A/B Test Results

    When we talk about Conversion Rate Optimization, it’s nearly impossible not to mention A/B testing. Actually, many companies think that AB testing and CRO are completely synonymous. That’s not true because AB testing is a part of the greater umbrella that is CRO, but that’s a topic for another day.

    From Saas to e-commerce to lead generation websites, many businesses now understand how the targeted audience responds to certain changes on their websites, thanks to A/B testing. 

    Most of the website elements you see on popular sites such as Google, eBay and Amazon were evaluated for effectiveness using A/B testing.

    Read More
  • JTBD and using it on Conversion Projects

    The primary goal of every CRO Agency is to increase website conversions by ensuring that every aspect of the site is functioning properly. Weeks and months are spent conducting different conversion researches so that every element on the site persuades customers to either make a purchase, download, signup or subscribe.  

    But, having a well-functioning or a usable site doesn’t always guarantee an increase in conversions  —at best, it only increases conversions by 5%. So, besides the site usability, what is the other aspect that optimizers focus on? 

    Take a guess!

    Yes, you’re right. Optimizers also have to peek inside the

    Read More
    Facebook
    Twitter
    Instagram
    LinkedIn
    YT
  • img

    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy