Global Mobile Ad Spending – Statistics and Trends
Did you know that 2015 will see advertisers spending $592.43 billion, worldwide? That’s an increase of 6.0% over what was spent on Ads in 2014. 63% of Global Digital Ad Spend Will Go to Mobile by 2018. In the US alone, marketers are estimated to spend about $189.06 billion on Ads, which is 31.9% of the global Ad spend for 2015.
Ad spend is to go up by 60% in 2015 and is likely to go up to $158.55 billion by 2018. In fact, by 2018, mobile Ads alone will take up 22.3% of the global Ad budget. Check out our infographic, “Global Mobile Ad-spending Statistics” for an in depth look into an amazing range of Ad spend-related stats.
Infographic by- Invesp conversion optimization company
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Mobile Internet Ad spending Worldwide (in Billions)
Year Ad Spending (In Billions) 2015 $64.3 2016 $95.6 2017 $127.0 2018 $159.0
Estimated US Mobile Ad Spending (in Billions)
Year Ad Spending (in Billions) Estimated %Age Of Digital Ad Spend 2015 $26.59 45.37% 2016 $37.49 56.38% 2017 $47.43 64.00% 2018 $58.33 70.92%
Mobile’s share of worldwide digital advertising will surpass 50% in 2017.
Estimated US Mobile Video Ad Spend (In Billions)
Year Ad Spending (in Billions) 2015 $2.62 2016 $3.94 2017 $5.09 2018 $6.11
Google and FaceBook control two-thirds of the global mobile ad market
The estimated mobile internet Ad revenue share worldwide by company
Company Mobile Internet Ad Revenue Share 46.8% 21.7% 2.6% Pandora 1.7% YP 1.6% Millennial Media 0.7% Other 24.9%
Around 53% of FaceBook’s Ad revenue comes from mobile devices.
Top 5 Countries Spending On Mobile Ads
Country Estimated Mobile Internet Ad Spending (In Billions) USA $28.2 China $12.1 UK $4.67 Japan $3.37 Germany $2.10
Mobile programmatic ad revenues will account for 43% of US mobile display-related Ad revenue in 2018.
In-app mobile ads perform much better than mobile web ads. Click-through rates averaged 0.56% globally compared to 0.23% for mobile web Ads.
Top Performing Mobile Ad Categories By Click Through Rate
Mobile Ad Categories Estimated CTR Travel 2.61% Entertainment 1.97% Automotive 1.07% Games 0.88% Beauty & Health 0.81% Mobile phone (services) 0.70% Food 0.49% Apparel & Accessories 0.22% Sports 0.21% Personal Finance 0.19%
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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