• Global Mobile Ad Spending – Statistics and Trends

    Did you know that 2015 will see advertisers spending $592.43 billion, worldwide? That’s an increase of 6.0% over what was spent on Ads in 2014. 63% of Global Digital Ad Spend Will Go to Mobile by 2018. In the US alone, marketers are estimated to spend about $189.06 billion on Ads, which is 31.9% of the global Ad spend for 2015.

    Ad spend is to go up by 60% in 2015 and is likely to go up to $158.55 billion by 2018. In fact, by 2018, mobile Ads alone will take up 22.3% of the global Ad budget. Check out our infographic, “Global Mobile Ad-spending Statistics” for an in depth look into an amazing range of Ad spend-related stats.

    Worldwide mobile ad spending Statistics and Trends

    Infographic by- Invesp conversion optimization company

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    Mobile Internet Ad spending Worldwide (in Billions)

    YearAd Spending (In Billions)
    2015$64.3
    2016$95.6
    2017$127.0
    2018$159.0

     

    Estimated US Mobile Ad Spending (in Billions)

    YearAd Spending (in Billions)Estimated %Age Of Digital Ad Spend
    2015$26.5945.37%
    2016$37.4956.38%
    2017$47.4364.00%
    2018$58.3370.92%

     

    Mobile’s share of worldwide digital advertising will surpass 50% in 2017.

    Estimated US Mobile Video Ad Spend (In Billions)

    YearAd Spending (in Billions)
    2015$2.62
    2016$3.94
    2017$5.09
    2018$6.11

     

    Google and FaceBook control two-thirds of the global mobile ad market

    The estimated mobile internet Ad revenue share worldwide by company

    CompanyMobile Internet Ad Revenue Share
    Google46.8%
    Facebook21.7%
    Twitter2.6%
    Pandora1.7%
    YP1.6%
    Millennial Media0.7%
    Other24.9%

    Around 53% of FaceBook’s Ad revenue comes from mobile devices.

    Top 5 Countries Spending On Mobile Ads

    CountryEstimated Mobile Internet Ad Spending (In Billions)
    USA$28.2
    China$12.1
    UK$4.67
    Japan$3.37
    Germany$2.10

    Mobile programmatic ad revenues will account for 43% of US mobile display-related Ad revenue in 2018.

    stop CRO frustrations

    In-app mobile ads perform much better than mobile web ads. Click-through rates averaged 0.56% globally compared to 0.23% for mobile web Ads.

    Top Performing Mobile Ad Categories By Click Through Rate

    Mobile Ad CategoriesEstimated CTR
    Travel2.61%
    Entertainment1.97%
    Automotive1.07%
    Games0.88%
    Beauty & Health0.81%
    Mobile phone (services)0.70%
    Food0.49%
    Apparel & Accessories0.22%
    Sports0.21%
    Personal Finance0.19%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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