Social Media Ad Spending – Statistics and Trends [Infographic]
Did you know that the U.S. social media advertising revenue is estimated to increase by more than 194%, to reach $15 billion in 2018? This increase is from $5.1 billion last year, which translates to a 24.0% annual growth rate. This means that U.S. social mobile Ad revenues are estimated to grow from $1.5 billion in 2013 to $7.6 billion in 2018, a marked 38.3% growth rate. Check out our infographic on “Social Network Ad Spending – Statistics and Trends” for information on the global Ad spend per region on social networks and many more interesting statistics.
Infographic by- Invesp conversion optimization
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Social Network Ad Spending Share By Region
Region 2013 2014 2015 2016 North America 43.2% 42.3% 41.0% 40.2% Asia Pacific 28.6% 29.2% 30.4% 31.0% Western Europe 21.6% 22.4% 22.9% 23.3% Latin America 3.2% 3.1% 2.9% 2.7% Central or Eastern Europe 2.8% 2.4% 2.1% 1.9% Middle East & Africa 0.6% 0.6% 0.7% 0.8%
Social Network Ad Spending Viewed As Percentage Of Digital Ad Spending
Year Percentage Of Digital Ad Spending 2013 9.4% 2014 12.2% 2015 14.3% 2016 16.1%
Social Ad Spending Per Social Network User By Region
Region 2013 2014 2015 North America $26.05 $32.82 $39.89 Asia Pacific $12.04 $13.71 $16.17 Western Europe $3.36 $3.60 $4.12 Latin America $1.87 $2.21 $2.54 Central or Eastern Europe $1.78 $2.17 $2.39 Middle East & Africa $0.37 $0.50 $0.66 Worldwide $5.14 $6.97 $7.98
The rate for social Ads on Facebook has risen by 54% over the last year, while the rate for cost-Per Click search Ads rose by 8% during the same period.
The Most Preferred Social Media Platforms By Advertisers
Social Media Platform Percentage 92% YouTube 35% 23%
Estimated Social Ad Budget For Fortune 500 Companies
Social Ad Budget Percentage None 14% $1-1,000 10% $1,000 – $5,000 19% $5,000 – $10,000 19% $10,000 – $50,000 24% $50,000+ 14%
The average worldwide Cost-Per-Click rate for Facebook Ads increased by 24% in 2013
The average worldwide Cost-Per-Thousand rate per impression for Facebook Ads increased by 140% in 2013
56% of Facebook users say they have clicked on an advertisement.
Over 500,000 Facebook pages are paying to promote posts.
59% of Facebook and 81% of Twitter advertising revenue comes from mobile devices.
My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.View All Posts By Ayat Shukairy
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