• 2017 US Holiday Shopping Statistics and Trends [Infographic]

    The state of US Holiday Shopping

    Did you know that US retail e-commerce sales are expected to increase by 16.6% during the 2017 holiday season compared to 2016 and Ecommerce’s share of total retail sales during the 2017 US holiday shopping season is estimated to reach a record 11.5%. Check out our infographic on “2017 US Holiday Shopping” for latest statistics and trends.

    US Holiday Shopping Statistics and Trends

    Infographic by- Invespcro.com

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    US retail e-commerce holiday season sales growth

     YearSales growth


    Global retail e-commerce holiday season growth

     YearSales growth

    Ecommerce’s share of total retail sales during the 2017 holiday shopping season is estimated to reach a record 11.5%


    When Shoppers Plan to Start Shopping For Holiday Gifts This year?

    When planning to Start Shopping%age of consumers
    Before Thanksgiving35.5%
    Black Friday19.3%
    Cyber Monday5.3%
    During the Month of December32%


    72.1% of consumers plan to look for gifts on Amazon. In 2017, Amazon’s share of holiday e-commerce sales is estimated to reach 34% as compared to 30% in 2016.

    88.1% of shoppers plan to spend about the same or more as last year

    Spending compared to last year%age
    About the same73.5%


    41% of consumers surveyed completed all or the majority of their holiday shopping online in 2016

    Frequency of online holiday shopping by device

    Smartphone or Tablet48%
    Voice Controlled Devices24%


    48% of customers said free shipping and shipping promotions was a key factor in purchasing from a retailer.

    73.3% of customers relayed that the top factor for choosing a retailer during the holiday season was sales or price discounts

    Holiday retail peak spending days

    1Black FridayBlack Friday
    2Christmas EveDecember 23rd
    3December 23rdDecember 22nd
    44 Super SaturdayChristmas Eve
    5December 22ndDecember 16th

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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