2017 US Holiday Shopping Statistics and Trends [Infographic]
- Posted in Infographics
Did you know that US retail e-commerce sales are expected to increase by 16.6% during the 2017 holiday season compared to 2016 and Ecommerce’s share of total retail sales during the 2017 US holiday shopping season is estimated to reach a record 11.5%. Check out our infographic on “2017 US Holiday Shopping” for latest statistics and trends.
Infographic by- Invespcro.com
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US retail e-commerce holiday season sales growth
Year Sales growth 2012 13.1% 2013 12.9% 2014 14.4% 2015 14.4% 2016 14.3% 2017 16.6%
Global retail e-commerce holiday season growth
Year Sales growth 2012 13.1% 2013 6.1% 2014 6.6% 2015 7.5% 2016 8.7% 2017 11.5%
Ecommerce’s share of total retail sales during the 2017 holiday shopping season is estimated to reach a record 11.5%
When Shoppers Plan to Start Shopping For Holiday Gifts This year?
When planning to Start Shopping %age of consumers Before Thanksgiving 35.5% Thanksgiving 7.8% Black Friday 19.3% Cyber Monday 5.3% During the Month of December 32%
72.1% of consumers plan to look for gifts on Amazon. In 2017, Amazon’s share of holiday e-commerce sales is estimated to reach 34% as compared to 30% in 2016.
88.1% of shoppers plan to spend about the same or more as last year
Spending compared to last year %age Less 12% About the same 73.5% More 14.6%
41% of consumers surveyed completed all or the majority of their holiday shopping online in 2016
Frequency of online holiday shopping by device
Device %age Desktop/Laptop 78% Smartphone or Tablet 48% Voice Controlled Devices 24%
48% of customers said free shipping and shipping promotions was a key factor in purchasing from a retailer.
73.3% of customers relayed that the top factor for choosing a retailer during the holiday season was sales or price discounts
Holiday retail peak spending days
Rank 2015 2016 1 Black Friday Black Friday 2 Christmas Eve December 23rd 3 December 23rd December 22nd 4 4 Super Saturday Christmas Eve 5 December 22nd December 16th
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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By Khalid Saleh and Ayat Shukairy
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