SCHEDULING
ON TIME / DEADLINES
LOOK OPTIC
We’ve seen good results in the early experiments we’ve done, especially on the mobile side. A couple of the other tests have seen over 20% improvement.
BACKGROUND
BACKGROUND
LOOK OPTIC was founded to help make wearing readers a fun, fashionable and fearless experience – wherever you need to read the fine print.
THE CHALLENGE
What challenge were you trying to address with Invesp?
For the last six months, we’ve scaled our company fivefold as we’ve continued to invest in our acquisition channel. The goal was to be as efficient as we could with our spending. We’d noticed that there was a pretty significant difference between our desktop and mobile conversion rates, so we sought out a conversion rate optimization (CRO) company to help us address that.
What was the scope of their involvement?
Invesp is improving the overall conversion rate of our website. I’ve been impressed that they conduct job-to-be-done interviews to drive their actions, which is something I’m not sure other CRO companies do. Those interviews have led to an impressive number of potential experiments that they’ve outlined based on best practices. They’re great at getting experiments up quickly, and their team is really creative. The latter is especially important because we want to make sure that we can implement our tested ideas if an experiment proves successful. I’m pretty particular about having everything (e.g., visuals, copy, etc.) as close to what we would take live as possible, and they’ve been really patient with me. We’re getting into a good groove now that they understand what I expect and can work within our brand guidelines.
What is the team composition?
We communicate with three people during our weekly check-in, including Ayat (Co-Founder), Hatice (Conversion Optimization Specialization) who is a rock star, and a creative person. When we have questions or larger strategies to discuss, we speak to Khalid (CEO).
THE SOLUTION
How did you come to work with Invesp?
One of the people on my team who runs our performance marketing comes from the agency side. He was familiar with the landscape and started having conversations and reading blogs to identify some of the top players in the space. Based on that initial research, we circled around four companies before choosing Invesp.
What is the status of this engagement?
Timing is everything for us. We started working with them in December 2020 and loved how quickly they were to get started. Currently, we intend for this to be an ongoing investment.
How did Invesp perform from a project management standpoint?
Accessibility is really important for us. Just knowing that they’re hands-on and available through Slack has been great. Even last night, I was able to get their CEO on the phone at 7:30 to go over some things. Clearly, the communication is great! We also have a weekly check-in with them for about 30–60 minutes. In terms of project management, we use a Trello board to track all of their experiments, ideas, and metrics. That board is one of the things that’s been super impressive for us, and it’s why I’m certain that we’ll have an ongoing relationship.
Do you have any advice for potential customers?
It’s really about the people on the team. Their people are top-notch and thoughtful when it comes to CRO.
THE RESULTS
We’ve seen good results in the early experiments we’ve done, especially on the mobile side. Those improvements are the result of changes that we weren’t planning to do in our own roadmap, which is really encouraging. A couple of the other tests have seen over 20% improvement.
Anyone who is spending upward of $60,000–$70,000 on acquisition should really start thinking about how to improve their conversion rates with Invesp. We were spending about $100,000 per month to drive acquisition before we realized that it was critical for us to convert our traffic at the highest rate.