Wise LLC is a Ukrainian web development company founded in 2004. Specializing in e-commerce development, they also provide web and mobile app development services to businesses of different sizes.
Wise LLC decided to engage Invesp in August 2020 after a recommendation from one of their clients. This Ukrainian company had been struggling to generate qualified leads for a long time.
“A client recommended that we speak with them [Invesp] about improving our marketing and lead generation efforts. We needed help with our marketing initiatives to improve lead generation.”
In this project, Invesp’s main task was straightforward: build and optimize a lead generation funnel.
Our team had to kickstart this project by mapping the customer journey of Wise LLC clients. Mapping the customer journey meant that our team was to go through every touchpoint that their clients had with this brand.
Before engaging Invesp, Wise LLC had never worked with a CRO Agency before. Their knowledge of conversion optimization was basic – this also means that our team was responsible for training the Wise LLC team on optimizing a lead generation funnel.
Fostering an experimentation culture is never easy when dealing with companies that are not used to conversion optimization.
Our team for this project included a strategic lead, a senior CRO specialist, a senior UX designer, and an analytics specialist.
Following our SHIP optimization process, our team drilled for conversion hurdles and opportunities on the Wise LLC site. During this phase, they used a combination of expert reviews, data research, and customer feedback – this helped develop a targeted approach to optimizing Wise LLC’s lead generation funnel.
Within the first month, the team had identified close to 100 conversion issues on the site.
Also, the team identified several new revenue and innovation opportunities on the Wise LLC website. Outside of the UX/CRO issues on their site, the team paid particular attention to Wise LLC’s marketing campaigns.
“Their team manages organic and paid advertising on Google, Facebook, and LinkedIn to generate leads. They also helped build better landing pages by designing them in ways that increase traffic to our website.”
Having identified a list of conversion bottlenecks on their website, our team used our prioritization framework to rank and assess which issues present low hanging fruits and the most impact on the bottom line.
Knowing which conversion bottlenecks to fix first, our team launched several hypothesis-based tests every month. The idea behind this was to figure out an ideal optimization treatment that would generate more leads.
Our team conducted weekly status meetings to keep the Wise LLC team updated about the different experiments’ status, discuss new testing plans, and receive feedback on the current work.
“During our regular meetings with the project manager, we review what they prepared for us and discuss results. They’re a responsive team.”
Although Wise LLC hired Invesp to generate more qualified leads, our team had to take a step further and make sure that their cost-per-lead was as low as possible.
“Our engagement has been successful. Invesp helped us dramatically decrease our cost per lead, and I’m happy with it.”