Online revenue dropped 32.85% in February compared to January.
Conversion rates took a sharp 35.21% dive.
Traffic across major channels declined by 10.87%.
Shoppers spent more — AOV rose by 16.29%.
Email revenue for retailers fell 48.53% during BFCM 2024.
Established brands’ revenue dropped 4.69% during BFCM 2024.
Established retailers faced a 3.98% revenue decline.
Emerging brands grew revenue by 9.26% in October.
January and February tell a story of shifting buyer behavior and cautious spending. This report breaks down what drove the early-year slump—and why those who did buy spent more than usual.
Identify underperforming channels and redirect your resources for maximum ROI.
Discover which brands are excelling—and why—to replicate their success.
Benchmark your performance against industry leaders and uncover winning strategies.
