Revenue down 8.27% across all channels vs. Q1 2024.
Facebook CPC traffic down 29%, revenue down 25.87%.
Email CVR up 312.63%, despite a 62.98% drop in traffic.
Startups grew 25.9%, established brands dropped 23.7%.
Revenue down 8.27% across all channels vs. Q1 2024.
Facebook CPC traffic down 29%, revenue down 25.87%.
Email CVR up 312.63%, despite a 62.98% drop in traffic.
Startups grew 25.9%,established brands dropped 23.7%.
Q1 2025 told two stories: surging CVRs for some, collapsing revenue for others. This report unpacks the shift, and who’s adjusting fast enough to win. Get the full SaaS performance breakdown in this report.
Performance across Google Organic, Google CPC, Facebook CPC, Email, and Direct.
Who’s winning, why they’re winning, and how they’re converting more with less.
This isn’t about best practices. It’s about real shifts—and how a few saw them coming.
