Terms of Service

Last updated: October 1, 2026

These Terms of Service (“Terms”) govern the purchase and use of conversion rate optimization services offered by Invesp LLC, a Delaware corporation with principal offices at 6009 S. Elm St., Burr Ridge, IL 60527 (“Invesp,” “we,” “us”). By checking the box to accept these Terms at checkout and completing payment, you (“Client,” “you”) agree to be bound by them.

1. Services

Invesp provides conversion rate optimization services, which may include conversion audits, data analysis, customer research, hypothesis creation, UX design, copywriting, development and implementation of A/B experiments, quality control, and results reporting (“Services”). The specific Services included depend on the plan you purchase:

1.1 Foundation Program

Listed at checkout as “Conversion Optimization Program - Foundation Program.” Available to companies with less than $6 million in trailing annual online revenue. Billed monthly at the rate and any applicable discount shown at checkout. Cancel any time with 30 days’ written notice (see Section 3.1).

1.2 Monthly CRO Retainer

The monthly retainer is offered under two plans:

Free trial: both Monthly CRO Retainer plans begin with a 30-day free trial. You select your billing option at checkout, and no payment is charged during the trial. You may cancel at any time before the trial ends, at no cost and with no notice period. The Foundation Program does not include a free trial.

1.3 Your Responsibilities

To deliver the Services, Invesp needs timely access to your website, your analytics, and your A/B testing platform, and needs the people on your side who review and approve experiments to be reasonably available. Your A/B testing platform must be one of the platforms on Invesp’s approved list, which Invesp will provide to you. You license and pay for that testing platform and for any user behavior, heatmap, or session recording software used on the project. If access, approvals, or content are delayed on your side, Services continue to be billed as normal, and Invesp is not responsible for work that could not be delivered as a result of the delay.

2. Fees and Payment

All fees are billed through our payment processor (Stripe) to the payment method on file. Your “Start Date” is the date your first payment is charged. If your plan includes a free trial, your Start Date is the date the trial ends and your first payment is charged. Depending on the plan, this may be a number of days after you complete checkout, to allow time for project onboarding, and will be reflected in the payment schedule shown at checkout. All billing, term, and renewal periods described in these Terms are calculated from your Start Date, not your checkout date. Subsequent payments are charged automatically on the same date each month. It is your responsibility to keep your payment method current. If a scheduled payment fails and is not resolved within fifteen (15) days, a flat administrative late fee of five hundred dollars ($500) applies to that payment, and a further five hundred dollars ($500) for each additional month or part month it remains unresolved, up to a maximum of one thousand five hundred dollars ($1,500) per payment. The late fee is a fixed charge and is not calculated as a percentage of the amount owed. Invesp may suspend Services on any payment that remains unresolved thirty (30) days after the failed charge.

Fee increases: Invesp will not increase your monthly fee by more than 6% in any 12-month period, effective on the anniversary of your Start Date.

3. Term, Renewal, and Cancellation

Notice. Any notice required by this Section 3 must be in writing. Cancellation of the Foundation Program or the Month-to-Month Plan is given through the self-service cancellation option in your Stripe billing portal and takes effect on the date it is submitted. All other notices, including Annual Plan cancellation and notice of non-renewal, must be sent by email to legal@invesp.com. Notice by email is effective on the business day it is sent if sent before 5:00 p.m. Central Time, and otherwise on the next business day. Invesp will send notices to the email address on your account, and it is your responsibility to keep that address current.

3.1 Foundation Program and Month-to-Month Retainer Plan

These plans continue month to month until either party cancels. You may cancel at any time, provided at least 30 days’ notice, using the self-service cancellation option in your Stripe billing portal. You remain responsible for any regularly scheduled payment that falls within your 30-day notice period. Because Services are billed monthly and not prorated by the day, you will continue to receive Services through the end of the last billing period you paid for, which may extend a few weeks beyond the 30-day minimum depending on where your notice date falls in your billing cycle. No partial-month charges or refunds apply. This section applies from your Start Date. If you cancel during a free trial, no payment is charged and the 30-day notice requirement does not apply.

For example, if your Start Date is January 15 and you give cancellation notice on February 20, your 30-day notice period ends March 22. Your regularly scheduled payment on March 15 still applies, since it falls before that date, and this is your final payment. That payment covers a full month of Service, so you will continue receiving Service through April 14 (the day before what would have been your next billing date). No charge occurs on April 15.

3.2 Annual Plan

This plan runs for an initial term of 12 months from your Start Date (the “Initial Term”). Following the Initial Term, it automatically renews for successive 12-month terms (each, a “Renewal Term”) unless either party gives written notice of non-renewal at least 30 days before the end of the then-current term. Because of the early termination fee described below, Annual Plan cancellations cannot be processed through self-service billing tools. To cancel or decline renewal of the Annual Plan, email legal@invesp.com.

Early termination: if you cancel the Annual Plan before the end of the then-current 12-month term, you agree to pay an early termination fee. Because payment is collected on the monthly anniversary of your Start Date, the month in which you cancel is treated as already paid for and is not refunded or credited. The fee is calculated as: 60% x (12 minus the number of monthly payments already made) x your monthly plan rate. For example, on the $10,000 Annual Plan, if you cancel partway through your 7th month of the term, having already made 7 monthly payments, the remaining unpaid months are 8 through 12 (5 months), and the fee is: 5 x $10,000 x 60% = $30,000. This fee is due upon cancellation.

4. Intellectual Property and Work Product

Upon full payment for the Services, Client owns all deliverables created specifically for Client under this engagement, including test designs, copy, creative assets, and code developed for Client’s site. Invesp retains ownership of its pre-existing tools, frameworks, methodologies, and any general (non-Client-specific) know-how used to deliver the Services, and may continue to use and improve them across other engagements. Invesp may identify you as a client and use your name and logo on its website, in marketing materials, and in sales presentations. Invesp may also publish case studies describing the work performed and the results achieved. Invesp will provide any case study to you for review before publication and will not publish it if you object in writing within fifteen (15) business days of receiving it. No public reference or case study will disclose your confidential information.

5. Confidentiality

Each party agrees to keep confidential any non-public business, technical, or financial information disclosed by the other party during the engagement, and to use it only for purposes of this engagement. This doesn’t apply to information that is publicly available, already known to the receiving party, or required to be disclosed by law. This obligation survives for 2 years after the engagement ends.

6. Independent Contractor Relationship

Invesp’s relationship with Client is that of an independent contractor. Nothing in these Terms creates a partnership, joint venture, or employer-employee relationship between the parties.

7. Non-Disparagement

Both parties agree not to disparage, slander, or defame, directly or indirectly, each other or their principals, agents, officers, owners, directors, or employees, whether during the engagement or after it ends, including on social media and online forums. Nothing here prevents either party from making truthful statements in connection with legal proceedings or a governmental investigation.

8. Non-Solicitation

During the engagement and for eighteen (18) months after it ends, both parties agree, to the maximum extent permitted by law, not to contact, entice, encourage, or solicit any employee or contractor of the other party for the purpose of hiring them or causing them to end their relationship with the other party.

9. Disclaimer of Warranties

No oral or written information or advice given by Invesp, its marketers, agents, or employees creates a warranty or otherwise expands the rights set out in these Terms, and you may not rely on any such information or advice. All express or implied conditions, representations, and warranties related to the work product, including any implied warranties of merchantability, fitness for a particular purpose, satisfactory quality, title, or non-infringement, are excluded to the extent allowed by applicable law.

10. Limitation of Liability

In no event will Invesp, its officers, employees, or contractors be liable to Client for any special, indirect, incidental, or consequential damages, including damages or costs due to loss of profits, data, use, or goodwill, arising from or related to these Terms or the Services, regardless of the theory of liability, even if Invesp has been advised of the possibility of such damages.

Invesp’s maximum liability arising out of or related to these Terms will not exceed the fees paid by Client during the two (2) months preceding the claim. Multiple claims will not increase this cap. The parties agree these limitations are an essential part of the basis of the bargain and survive termination of the engagement.

11. Payment Data and Privacy

Payment card information is collected and processed directly by Stripe, our payment processor. Invesp does not receive or store full card numbers. Stripe’s own privacy and security practices govern that data. For information on how Invesp collects and uses other data (such as account and business information), see our Privacy Policy at https://www.invespcro.com/privacy-policy/.

12. SMS Messaging Terms

Program name: Invesp SMS

Program description: Invesp sends text messages about scheduled calls, meeting reminders, account updates, and customer care. If you separately opt in to marketing messages, we may also send information about our conversion optimization services. Consent to receive marketing messages is not a condition of purchase.

Message frequency: Message frequency varies.

Costs: Message and data rates may apply.

Opt out: Reply STOP at any time to stop receiving messages. You will receive one final message confirming you have been unsubscribed. After that, you will receive no more messages from us unless you opt in again.

Help: Reply HELP for help. You can also contact us at convert@invesp.com or +1.248.270.3325.

Carrier disclaimer: Carriers are not liable for delayed or undelivered messages.

Privacy: For details on how we handle your information, see our Privacy Policy at https://www.invespcro.com/privacy-policy/. We do not sell or share mobile numbers or SMS consent with third parties for their marketing purposes.

13. Changes to These Terms

Invesp may update these Terms from time to time. If we make material changes, we will notify you by email or by posting a notice on our website before the changes take effect. Continued use of the Services after changes take effect constitutes acceptance of the updated Terms.

14. Governing Law and Venue

These Terms are governed by the laws of the State of Illinois, without regard to its conflict of laws principles. Any suit to enforce these Terms may be brought in the federal or state courts located in DuPage County, Illinois.

15. Severability

If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full force, and the invalid provision will be deemed modified to be enforceable to the maximum extent permitted by law.

16. Contact Us

Questions about these Terms, or cancellation requests for the Annual Plan, can be sent to legal@invesp.com.