BarkBox is a monthly subscription service providing dog products, services, and experiences, tailored to the user's needs.
Today Bark reaches over 1.8 million dogs every month, and they have expanded into new product categories and thousands of retail locations.
“We wanted to improve the conversion rate for our B2C website. We had limited resources in terms of conversion optimization, and we hired Invesp to improve the conversion for the site for our different product lines.”
Although the site received a large number of monthly visitors, its conversion rate was low. The majority of the site traffic was coming through mobile devices. Yet, mobile conversion rates and revenue were much lower than desktop.
They helped us with everything from start to finish.
Invesp developed a strategy around conversion optimization by looking for opportunities, developing hypotheses, and conducting exit intent surveys and customer interviews to help understand our customers more.
They also designed mock-ups for us, developed coding and testing, and wrapped everything up with a post-test analysis.
“We used a prioritization framework to narrow down the pages that were going to show us the highest probability of getting a win. The testing platform we used was VWO, and we used everything from the editor to building custom solutions within that technology.”
Our main contact points were Nuno (Conversion Rate Optimization Specialist) and Ayat (Co-Founder). We also met with people from the design and development teams.
“We reached out to many conversion optimization agencies and then narrowed that down to 3–5 companies. After speaking with all of them, we felt like Invesp lined up with our goals and workflow the most, so we moved forward with them.”
“Our primary goal with hiring Invesp was to increase the conversion rate for various landing pages on our website, which we were able to do. We define success as a listing conversion, and we had several successful tests with Invesp. Even for the tests that didn’t show statistical significance, we were able to learn about our customers and their expectations in different ways.”
We also ran tests that showed us ways to optimize our checkout flow to increase the average order value, and other tests that were focused on improving our retention.
We were impressed with the way they were able to execute things very quickly. Their speed allowed us a business to increase the velocity of our testing. We were able to quickly go from initial ideas and hypotheses to launching the test and having it live on the website.
“We believe that the project management was successful. They shared a Trello board with us so we always knew what stage we were in. They handled feedback very well and were always responsive to what we told them. We used Slack to communicate and met virtually.”